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How to create a Survey that is Robust and Inclusive?

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How to create a Survey that is Robust and Inclusive?

Inclusion is a critical component of creating a diverse workplace and combating systematic inequality across industries. It is also essential for developing more robust surveys.

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How to create an Inclusive Survey?

From their wording to their accessibility, inclusive surveys are built in empathy, respect, and clear goals. When you are cognizant of how you inquire about religion, sexual orientation, and gender identity, or when you evaluate your respondent experience from multiple viewpoints, you develop an inclusive survey.


When you make these kinds of decisions and prioritize inclusiveness, it makes a tremendous difference in the effect of your surveys. You will create the road for deeper data, make respondents feel appreciated, and demonstrate your organization’s dedication to diversity, equity, and inclusion.

Now, how can you ensure that your surveys are inclusive? While there is no set formula but here are some key elements which you should consider:

Consider demographic questions carefully

Demographic questions elicit information about your respondents’ backgrounds, such as their age, gender, sexual orientation, and race. These inquiries can help you gain a better knowledge of your audience, but delving into identities linked to diversity, equity, and inclusion can be uncomfortable.

 

That does not mean you should not ask these questions; it just means you should know why you are asking them and how you will use the information. Being clear about this will allow you to ask better, more intentional questions.

While many respondents would gladly answer demographic questions, others may be more willing to share that information if they understand why you are asking and how their answers will be used. With a survey beginning that outlines the topic and goal of your survey, you can simply add some context.

 

For example, A bookshop that asks survey respondents about their ethnicity or religion may get more replies if there is some indication that the information will be used to stock items or create community programming that is relevant to its consumers.

Do not make answering each question mandatory

Nobody enjoys being compelled to answer an uncomfortable question when taking a survey. In fact, according to our study, 27 percent of respondents claim that not being able to skip a question is enough to cause them to abandon a survey. And if many people leave, your results will suffer. You will obtain less data, and what you do obtain will be more likely to be homogeneous and so less valuable. Instead, allow respondents to skip questions. This simple step respects their boundaries, keeps them engaged, and reduces the likelihood of survey weariness.

Target respondents with relevant questions

This enables you to direct respondents to a specific topic or page based on how they react to a survey question. Using this survey feature results in tailored survey experiences in which respondents only see questions that are relevant to them. This is especially useful when creating inclusive surveys.

 

For example, if a survey asks respondents about their religious affiliation and one respondent selects “Hindu.” If that respondent is subsequently asked about their favorite Christmas tradition or how often they attend church, they may feel that their response is not desired or that they are not the survey’s target demographic. They may even abandon your survey if they encounter irrelevant questions.

 

 

You may utilize this tool to personalize their survey experience and ensure that respondents feel valued for their time and answers. Furthermore, this tool will assist you in gaining a deeper understanding of respondents’ backgrounds and experiences, allowing you to create future surveys based on those insights.

 

 

Everyday language and wording might accidentally exclude, offend, or marginalize some groups. To avoid this in your surveys, make sure to include inclusive language in your questions. A language that “acknowledges diversity, expresses respect for all people, is sensitive to differences, and encourages equal opportunity” is needed.

Keep accessibility in mind

There are numerous easy but effective steps you can take to make your surveys more accessible to a wider range of people. Make your survey questions simple and succinct to write for accessibility. If there is information that responders can only obtain by looking at a picture, try to incorporate context in the question’s language.

Make use of expert resources

Is there something you would like to ask but do not know how to word? Consulting tools such as the Racial Equity Resource Guide or the Conscious Style Guide can help you double-check your terminology. You can also use ready-to-use questions from MIMO Technologies question bank. We cover a wide range of sensitive themes, such as race and religious affiliation, and they are all written and certified by renowned survey methodologists.

 

Remember that you and your partners should always preview your survey before sending it, especially if you want to ensure that your wording is objective and respectful. As they review your questions, your colleagues will contribute additional information and views, and they may see something that you will miss.

How can MIMO help create inclusive surveys?

We assist our clients in gaining access to their target respondents and collecting the required data simply and efficiently. MIMO offers multi-lingual surveys across India to help you speak the same language as your target customer.

Now, create and translate personalized surveys into more than 10 languages. Our Survey and Data experts coupled with our tech-enabled platform have ensured successful data collection across various geographies within specified timelines.

Translating surveys for multiple regions is no mean task and with the help of MIMO, you can now align with the needs and wants of a particular region & also avoid any confusion on the part of respondents.

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7 Benefits of Pre-Employment Background Verification

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7 Benefits of Pre-Employment Background Verification

A company’s investment in a new employee is significant. The hope is that they will stay with the company for a long time and continue to provide excellent work that has a favorable influence on the bottom line.

Unfortunately, bad hires do happen. Conducting background verification before making employment offers to candidates can help you avoid making disastrous hiring. It will expose any information the person withheld through the interview process, ensuring that your organization only invests in trustworthy individuals.

 

Candidate screening is one of the most important tasks that you have as a recruiter. However, analyzing hundreds of CVs for a particular post and determining who to advance in the recruitment process based on partial and insufficient information, on the other hand, is a daunting task.

 

As a result, businesses seek ways to improve candidate screening and establish a more accurate and reliable recruitment process. In such circumstances, pre-employment screening is critical since it allows recruiters to make evidence-based candidate selections.

 

Due to the current state of the job market, a higher number of applicants will not be as truthful as they should be, as they may be in a desperate attempt to find work. If you are unable to select the best candidate for a position, the new employee is unlikely to succeed on the job, and all the time, effort, and money invested in his/her integration will be wasted.

 

background verification will assist your organization in identifying individuals who have raised red flags in the past and sifting through the vast number of applicants commonly seen with today’s job postings.

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A third-party background screening organization can assist you in developing a program that is relevant to your firm's needs. Some of the most significant advantages you will notice right away after installing a fully integrated system are:

Improved hiring quality

When you use a complete background verification program, the first thing you will notice is a significant improvement in the quality of hire in your staffing operations. Nearly every organization struggles with talent acquisition, and qualifying candidates with reliable information is a big part of that challenge.

Improved safety and security

By weeding out applicants who might pose a threat to the workplace environment, employment background checks assist considerably lower the risk of future workplace violence. Past events will be detailed in a comprehensive screening, which may provide crucial insight into behavioral trends that could represent a problem in the future.

Improved regulatory compliance

A third-party background verification supplier with in-house compliance knowledge can assist your firm in developing a screening solution that meets not only your industry standards but also state and federal regulatory requirements, which vary by state and job type. Your organization could face fines and legal trouble if you do not have a background screening policy in place.

Reduced risks of negligent hiring

Negligent hiring carries a significant level of risk, and it might render your organization personally accountable for your employees’ activities. It is becoming more frequent to find a corporation that failed to investigate the backgrounds of potential employees before hiring them and then was held accountable as a result. When events occur where a corporation could have prevented knowing about an employee’s background, lawsuits are brought, and corporations may suffer irreparable reputational harm as a result.

Less employee turnover

Background checks on prospective hires will drastically lower your rate of unwelcome turnover. The more information you have on a new hire before making a job offer, the less likely you are to make a poor hiring decision.

Verifying the candidate's qualifications

When applying for a job, some people exaggerate their work experience or education. If you do not verify their background, you can end up hiring someone who is not qualified.

Reduced substance abuse

Absenteeism, tardiness, staff turnover, attitude issues, embezzlement, low productivity, criminality, violence, and other negative consequences of drug and alcohol addiction can all be reduced by substance abuse screening.

Background screening of applicants has become the norm in today’s business world, with practically every company employing some form of background verification as part of its hiring process. It is simple to understand why. A well-designed background screening program will almost likely lower your cost-per-hire by delivering immediate and measurable results.

 

Pre-employment tests, when combined with modern screening techniques, aid in the speeding up of the recruiting process and the selection of the best candidates for a post. When you hire a new employee, your firm makes several long-term expenditures in onboarding and training. Pre-employment testing is one of the most objective means of determining whether an applicant is a correct match for your organization, as it assesses cognitive capacity, skills, EQ, and communication, among other things.

 

By partnering with a third-party background screening company, you will be able to receive all the information you need quickly. Working with a reputable background verification firm will save you time and money while also ensuring that you remain compliant in the customer screening process.

 

The simple truth is that recruiting the best personnel is a rigorous competition, and you must be at the top of your game to attract and keep the best. Making the right hiring decisions will have a significant influence on your business, resulting in higher productivity and decreased turnover. MIMO offers all-inclusive background check services with a focus on protection to provide you with the most reliable and up-to-date details.

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How Technology Is Revolutionizing Background Screening

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How Technology Is Revolutionizing Background Screening

Background Screening used to be a manual, paper-based procedure and as a result, it would be much more expensive and take much longer to complete. It was difficult to perform background checks on prospective customers or clients, particularly when they needed to verify the physical addresses of the parties in question.

However, with the advancement of artificial intelligence (AI) and other emerging technologies, background verification is moving in the right direction. Employee background verification procedures are now automated, making them much more effective. A lot of the candidate’s knowledge is accessible online in public databases, which can save on physical resources when accessed.

Manually going through all the available data, on the other hand, can take a long time. The new background verification and screening technologies being developed relieve a lot of the pressure on an organization. Verifying job records, address proofs, and any other area can be achieved in minutes just with a few algorithms in place.

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What role does technology play in background checks?

Data analysis that is smarter

By combining AI and machine learning, background screening can now be taken to a new level by prioritizing data based on relevance. No one has time to go through data that is relevant to a background check and which isn’t. New technology can now evaluate data and offer only valuable information to an organization.

Risk and threat analysis

Another major goal of background check is to ensure that a business is making the best decision possible. Emerging technology, such as artificial intelligence (AI) combined with software algorithms, can collect any data that is important for an organization to understand a customer’s profile. With these kinds of data, it is simple for a company to figure out a customer’s credentials and negate any risk to the company.

How is Technology benefitting Background Screening?

Innovations in technology have transformed the way background checks are performed, making an organization’s decision-making process even easier. Verifying the given information can become a tedious and time-consuming task with the large number of applications received each day. As a result, using technology not only improves the performance of the operation but also saves time.

Additionally, there are many advantages of using technology for background verification during the employee screening process. A few of them are:

Lesser turnaround time

If a screening department in a larger company, particularly one with hundreds of applications to screen, starts the process manually, it can take weeks, if not months, to complete. However, using specialized software or a safe online portal can assist companies in reducing processing time (TAT) for the entire process.

Enhanced data security

If companies have gathered the personal information of customers, the company must protect that information. However, such employee details, such as the Permanent account number or Aadhar number, must be exchanged between the customer and the service provider during background verification.


Though background checks should only be done with the permission of the individual being screened, the details should also be shared responsibly and without jeopardizing security. Companies may safely exchange the details of potential customers with the aid of technology, ensuring that the information does not fall into the wrong hands.

More accurate Background Screening and of better quality

When a company performs customer screening manually, only a cursory review of documents is likely carried out. If this occurs, clarity or conciseness regarding information could be lost. When manually performing a background search or a reference check, for example, certain important information regarding the application can be missed.
You will be able to do a more detailed background check if you use the right technology and have the best support. Furthermore, automatic results are more precise and, without a doubt, of higher quality than manual results.

End-to-end automation

Background checks can be automated with the aid of technology. Prospective candidates will simply fill out an online form on the company’s website with all their information, and the screening platform will automatically populate all the relevant data.


Finally, it can be concluded that cutting-edge technology such as Artificial Intelligence and Machine Learning can help analysts simulate their thought processes by assisting in the discovery of correlations, decoding their context, and raising red flags as required. Data can be gathered from a variety of places online, including media, legal documents, and a variety of other places.

This is the era where technology is significantly affecting the method of employee background checks and how they can be used. So, like any other industry that technology has transformed, background screening will transform, but for the better, thanks to the immense power of technology.


With the latest technology in operation, MIMO’s background screening services can be used to perform verification quickly and easily by organizations. Companies need to send a request to MIMO for a background check and they can receive all relevant records without delay. This will help you save a lot of time, which you can then utilize for more productive tasks.


By partnering with a third-party background screening company, you will be able to receive all the information you need quickly. Working with a reputable background check firm will save you time and money while also ensuring that you remain compliant in the customer screening process.

Here at MIMO, we are aware of the high levels of transparency, complex legislation, and laws that the financial sector and other industries must adhere to and comply with. MIMO offers all-inclusive Background Screening services with a focus on protection to provide you with the most reliable and up-to-date details.

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8 Important Things About Hyperlocal Delivery

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8 Important Things About Hyperlocal Delivery

The Indian market has quickly shifted gears, opting for hyperlocal delivery channels to meet their needs. The demand for the hyperlocal model in the grocery market, which has always been considered the most difficult segment to break into, demonstrates its acceptance in our everyday lives and its transformation into a business reality. With the advent of several online grocery stores, e-commerce sites, and other distribution-based start-ups that have forged alliances with local neighborhood stores and supermarkets, hyperlocal delivery of groceries, fruits, and vegetables has accelerated. It has also assisted in the management of these stores by a younger generation that can adopt technology in their daily lives. Via intuitive smartphone applications, the in-store experience has now transformed into an in-hand shopping experience.

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Hyperlocal delivery is becoming increasingly popular around the world, and we have put together a list of frequently asked questions regarding this service. Some of them are as follows:

What is a hyperlocal delivery startup?

Any localized location, such as a neighborhood, a city block, or even the entire city, is referred to as hyperlocal. As a result, a hyperlocal startup is in the business of assisting other companies with last-mile distribution or product delivery through a marketplace-like site like Dunzo or Swiggy.

Why should businesses choose logistics service partners that employ local resources

What are the key advantages of a hyperlocal delivery service?

Customers and retailers benefit from hyperlocal delivery services in a variety of ways:

  • Traditional stores get a boost.
  • Transparency and efficiency are improved.
  • Minimal efforts are required by retailers.
  • The competition benefits customers.
  • All your errands can be run from a single device.

Why is the hyperlocal delivery trend growing in India?

The growing number of startups and consumers’ preference for “on-demand delivery” have fueled the hyperlocal market in India. Hyperlocal firms in India have been able to link many local retailers with customers in the Hyperlocal space thanks to technology.

Can I expand my small grocery business with hyperlocal deliveries? How can this be achieved?

Small businesses have benefited from hyperlocal distribution, which has given them a much-needed boost. Only wealthy sellers with their fleet could previously deliver goods to their customers’ doorsteps. But, thanks to hyperlocal delivery systems and the simplicity of listing goods on marketplaces, almost any company can now do so.

 

 

If you want to sell your goods to many people, you will need to market them properly. The first step in this direction is to raise awareness of your store and all the products you offer. Make sure your customers are aware of your distribution services next. This will reaffirm their buying decision and encourage them to place an order with you.


You’ll need a strong hyperlocal marketing strategy to do so, as well as increased exposure for your business. Since most delivery services have a delivery radius of up to 50 kilometers, you must make every effort to actively promote your business within that area.

What are the benefits of hyperlocal deliveries for SMEs?

SME’s benefit from hyperlocal distribution models because it creates a win-win scenario. Retailers can register their company on the appropriate platforms and gain access to new opportunities. They don’t have to spend money on developing and maintaining a separate app. The distribution is also handled by the aggregators’ delivery partners. As a result, it becomes easier for them to expand their market with limited investment.

What are the e-commerce hyperlocal delivery opportunities other than grocery in India?

Sellers are now venturing into on-demand delivery of food, medications, stationery, personal care products, and home services, among other things like grocery. Even large pharmacies, such as Apollo, have established a standardized omnichannel strategy for fulfilling orders hyper-locally with their local locations.

How has the current pandemic affected Hyperlocal services?

The eCommerce landscape has shifted dramatically because of the coronavirus outbreak and the national lockdown. People nowadays tend to order items online and have them delivered to their homes rather than going to the store. With the increasing demand for home delivery, the expectations for delivering products faster have also increased. Hyperlocal delivery is the solution that provides on-demand delivery quicker to customers at their doorstep, and as a result, has seen exponential growth ever since lockdown measures have been imposed all over the country.

How can MIMO help?

Effective fleet management and last-mile delivery optimization will help you make fast hyperlocal deliveries, whether you are an e-commerce vendor or a local delivery service. So, are you ready to use last-mile delivery tools to boost the quality of your hyperlocal deliveries? MIMO can help your business come online with the best hyperlocal delivery services in the region.

 
Successful management of the transportation distribution process is becoming increasingly important nowadays. MIMO Technologies offers a tech-enabled platform to easily transport goods and products and achieve a high degree of precision in e-commerce and hyper-local delivery.

 

Our field officers are qualified to complete deadline-oriented work and deliver it to your customer in India’s most remote locations within pre-determined timelines. More than 14000 field officers serve in various rural and semi-urban areas.

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How do I build a competitive and environmentally sustainable last-mile delivery network?

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How do I build a competitive and environmentally sustainable last-mile delivery network?

During the pandemic, something unexpected happened to last-mile delivery: it became greener. When supply chains began to move again, the environment quickly changed, as people began to buy more and more items online. 

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Some of the unprecedented changes and trends that occurred in last-mile distribution during this period are as follows:

  • Consumer habits and retailers' reactions to the pandemic altered the carbon footprint of last-mile distribution, making it more sustainable.
  • Through 2025, the last-mile supply chain enabled by local fulfillment centers could reduce last-mile emissions by 17 to 26%.
  • Stores were transformed into distribution centers, the ability to ship from a store and pick up at the doorstep appeared, and parcel drop density increased.

Impact:

The pandemic hastened local or market-based fulfillment, permanently altering supply chains by bringing inventory closer to consumers than it has ever been. This opens exciting opportunities for post and parcel companies, as well as logistics companies, to build a more competitive last mile. To achieve long-term change, the ecosystem must collaborate to incentivize greener choices, reconsider asset usage, and use data and analytics.

It is important to collaborate around the ecosystem to identify and address the hidden costs of last-mile delivery. This entails judicious investment in cutting-edge technology while balancing high and low-impact opportunities.

Here are the top 4 ways to make your last-mile delivery platform more competitive and eco-friendly:

Route Optimization:

An effective last-mile distribution management system must include route optimization. Increasing route planning efficiency will help you save money on gas and be more environmentally conscious. Routes that are more reliable result in fewer miles traveled, and less time spent on the road. This also holds the output of your equipment in top condition.

Technology plays a significant role in this. Advanced route optimization software employs advanced algorithms for route planning, resulting in lower fuel consumption. On multi-stop delivery journeys, efficient route planning ensures that less time is lost on the road, the equipment performs optimally, and traffic congestion is reduced – all of this contributes to substantial financial savings.

Hyperlocal epoch:

In the last-mile distribution logistics industry, a new concept is gaining traction: a localized experience. In the age of millennials, the deliver from store model appears to be gaining popularity, especially in the grocery and retail sectors. The potential of hyperlocal e-commerce companies to offer goods and services at a breakneck pace is their USP.

 

There are some other advantages as well which include lesser inventory, lower transportation costs, and a higher number of efficient deliveries.

Green Logistics Incentive:

It is possible to make a good profit when operating green and lean logistics operations; in reality, measuring and reducing one’s carbon footprint has become the norm in many industries.

 

It is not easy, however, to achieve an effective green last-mile delivery. There are several considerations to make: selecting the right fleet for the job, preparing the most effective delivery path, selecting the appropriate packaging, ensuring the customer is satisfied with the delivery, all while minimizing the environmental impact.

Zero-Emission Fleet:

Climate change is possible, and it could be the greatest challenge we face today. Urban logistics is a major contributor to the rising levels of greenhouse gases that pollute the atmosphere.

 

Companies all over the world have begun selling electric or hybrid fleets to ensure last-mile deliveries, moving closer to the target of Zero Emission Urban Logistics by 2025.

There is no going back from the pandemic’s effect on the last mile. The shopping patterns of consumers vary. The footprints of retail establishments vary. If the ecosystem works together to act on sustainable last-mile activities, the last mile will also be different—much greener. Everyone has an important role to play. What will be yours?

 

Businesses seek more ways to make distribution and last-mile logistics environmentally competitive while remaining financially viable as demand for environmentally efficient operations increases from optimizing dispatch for reduced carbon footprint to reverse logistics and recycling.

Effective fleet management and last-mile delivery optimization can help you make faster deliveries. So, are you ready to improve the efficiency of your last-mile distribution network? MIMO can assist your company in going online by providing the best last-mile services in the region.

 

The ability to effectively manage the transportation delivery process is becoming increasingly necessary in today’s world. MIMO Technologies provides a technologically advanced platform for efficiently transporting goods and items and achieving high levels of accuracy in last-mile delivery.

 

Our field officers are trained to complete time-sensitive work and deliver it to your customer in India’s most remote locations within agreed-upon deadlines. Over 14000 field officers work in a variety of rural and semi-urban settings.

 

For more information regarding our services please contact us. 

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Why SMSs are trending for Payment Collection and Invoicing

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Why SMSs are trending for Payment Collection and Invoicing

Coronavirus has had a significant impact on corporate budgets, affecting orders and sales for a wide range of industries. This has highlighted the importance of handling unpaid invoices, with one of the top targets being to make paying invoices convenient and straightforward for consumers. You can accomplish this by sending your invoices via text. 

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The following are a few benefits of using SMSs for Payment Collection and Invoicing:

Make payments more convenient:

One of the most common methods of payment is via bank transfer, often because it avoids card transaction fees (which can be up to 3%). Payment by bank transfer is now easier with the increased popularity of banking apps. However, this method still requires input by the customer to log on to their banking app, and manually input the bank data of the payee’s account and invoice amount.

 

However, the customer must also log into their banking app and manually enter the bank data for the payee’s account and the invoice number. This makes payment cumbersome and adds complexity to the process. Card purchases made over the internet pose a similar situation. Talking to an IVR (interactive voice response) device or a human attendant and entering card information is normally needed. For the business to protect card security and comply with card security laws, this necessitates expensive agent time and/or systems.

 

Customers are increasingly using their mobile devices, making it inconvenient for them to take out their cards and manually enter information. Offering simple mobile card payment via email, on the other hand, removes these issues by reducing data entry and the need to connect with several systems to make a payment.

Make your invoices stand out:

Email is one of the most popular methods of communicating with distant customers. The email issue is that it is overused and trying to engage your customers with more email just makes things worse. Especially among the younger generation, emailed invoices are buried in cluttered inboxes or simply ignored as low priority. Reminder emails (as well as phone calls) can fall victim to the same fate, requiring additional time and effort from the company to coordinate and send.

 

Postal invoices are not any better, with notices often being overlooked or misplaced in the mail. It is also difficult to tell if your invoice arrived without a “read receipt” and therefore, capturing the customer’s attention becomes difficult. Although email and phone are still common, they are not where the growth is. Because of our mobile-first lifestyles, 90 percent of consumers now prefer to communicate with businesses through texts. Text excels at capturing the interest of consumers.

 

Consumers are 7 times more likely to read a text message from a company than they are to read an email. Customers who are always on the go love texting, and text messages enable them to communicate directly with you on the most valuable piece of digital real estate you have – your phone. As a result, SMS or text is a perfect way to get your invoice noticed by your mobile customers and it is almost certain to be seen almost as soon as it is sent.

Friction-less Payments:

Most accounting apps also have a “Pay” button inside an emailed invoice for paying by card, rather than navigating to a payment site manually. This normally takes the customer to a different tab, and if it cannot prepopulate card data, the customer will have to take their card out and manually enter them. This can be aggravating, particularly if the site is not set up to accept mobile data input.

 

Alternatively, allowing customers to pay directly from the invoice rather than being directed to a different payment page or site may minimize payment friction. Customers can easily review the bill, make any necessary adjustments to the invoice (e.g., address) while still on the same page, and pay without having to enter any additional information, think about it, or take any action.

 

The inclusion of “Pay” buttons offered by mobile wallets such as Apple Pay, and Google Pay is critical for facilitating simple and fast payment. After reviewing the invoice, busy customers can pay with a single click from the invoice tab. Payment is completed without the need to enter information such as name, address, card number, or PIN, minimizing payment friction and increasing the likelihood that the invoice will be paid when the customer receives it through text.

Increased Security:

Texting invoices has the added benefit of using a phone’s biometric security features to facilitate the use of mobile wallets. This removes the need for customers to enter confidential card information into payment sites for each order, lowering the risks of disclosing card information over the phone or online.

It is the future!:

Text (as well as other mobile messaging platforms like Messenger and WhatsApp) is conversational, making it perfect for chatbots. For more intelligent interactions with customers, these functions can be refined by increasing the use of natural language comprehension. Bots will save account workers considerable time in chasing clients and their unpaid payments without needing direct human intervention, in addition to assisting in the recovery of outstanding debts and boosting cash flow. The other major advantage is that payments are made almost immediately via the banks’ quicker payments network, allowing small businesses to increase their cash flow. Most card payments take at least seven days to reach a business’s bank account. With the ability to incorporate fast action buttons, photos, and videos, future developments in text and other messaging services can make business messaging even more appealing for customers.

The worlds of payments and communications are rapidly evolving, and emerging technology will assist in streamlining the payment process for consumers, ensuring that invoices are paid on time, and reducing the burden that comes with nonpayment for small business owners.

 

MIMO technologies have recently launched payment collection and invoicing services through SMS delivery. A few benefits of adopting our software model entail:

  • Bulk invoices support
  • One-click payment
  • Multi payment mode
  • Channel choice
  • One-stop solution
  • Unlimited scalability
  • High compatibility with existing systems
  • Setup hassle-free payment mode

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How to build a Hyperlocal Delivery Network? – The Dos and Don’ts

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How to build a Hyperlocal Delivery Network? – The Dos and Don’ts

People are becoming more receptive to using services like hyperlocal delivery as they become more tech-savvy. They still use on-demand applications in other aspects of their lives, and they are now beginning to use them for local product delivery as well. So, it is up to you to make sure that you are prepared for this change.

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So, why do logistics providers and consumers prefer on-demand hyperlocal deliveries?

Nowadays, on-demand services are desperately needed in many communities. Since most customers are stranded at home due to the coronavirus pandemic, they have turned to on-demand delivery for critical products and services. To meet this demand, logistics companies are attempting to develop a hyperlocal delivery business model. These are hyperlocal and cater to immediate requirements where the entire transaction is completed in a matter of hours. Warehousing, long-distance shipping, and other logistics legs are not a concern for hyperlocal companies. The only logistic that concerns hyperlocal businesses is last-mile distribution routing.

How to build a Hyperlocal Delivery Network?

You should apply a strategic approach if you want to start a successful hyperlocal company. Some of the basic steps you can follow to build your network are mentioned below:

Select the product you want to sell or deliver:

To begin, you must determine which goods or services you will provide. Restaurants, drugs, groceries, cabs, and hyperlocal logistics all benefit from hyperlocal delivery models, which have a lot of growth potential. You may measure demand for a specific product or service by targeting local geographic locations.

Determine your target audience:

Your marketing strategy is inspired largely by your target market. Your target audience could be busy people who do not have time to go to a restaurant for a meal or senior citizens who cannot walk to the nearest grocery store. You must make your presence known by experimenting with various promotional strategies that will cater to your target audience.

Collaborate with distribution agents on a local level:

Developing a network is an important aspect of any enterprise. To do so, you will need to form alliances with two parties: a distribution partner and local merchants.

 
Customers’ orders could be received via the mobile app, and local retailers could be asked to send their delivery staff to deliver the order. You may also collaborate with a delivery service. Frequently, distribution partners set a minimum delivery limit and charge a fixed price per delivery.

Choose a revenue model:

Your revenue model is based on two sources: fees from merchant partners and customer distribution charges. For any order made from their shop, your local partners pay you a fee based on an agreed-upon percentage of the order size. If you get them more business, your partners would be able to pay you more. Since most companies have free delivery services, you can charge your customers a convenience fee if you wish.

Create a hyperlocal mobile application:

You must now begin working on the website. You will need to create different iOS and Android applications for each of the three parties: retailers, customers, and delivery workers. A feature-rich, user-friendly app is critical to building a strong customer base.

Now that you know the basic steps to create a hyperlocal business, let us delve deeper and try to understand the do’s and don'ts if you want to succeed in this lucrative industry.

Offer something Unique:

If you plan to enter the hyperlocal industry, you will find that there are already a lot of players in the business. As a result, the only way you will be competitive is if you provide customers with exclusive advantages or offers over others. If you reach the market with the same offer as your existing rivals, customers will see no need to abandon them in favor of receiving the same service from you.

Multiple Touchpoints:

Since your customers can search for services using various devices, you must have multiple touchpoints. Items can now be ordered via aggregator software, blogs, social media apps, and phone calls/texts, thanks to technological advances. You must have a variety of these touchpoints so that your customers can order with ease.

Make as many alliances as you can:

It is critical to give shape to the right kind of partnerships. It is also important to have several partnerships with retailers so that consumers have a variety of choices.

Make customer experience your priority:

When you operate in an aggregator model and do not own any assets, the service you offer is what distinguishes you. Make sure you are concentrating on the efficiency of your operation. Work to improve individual customer experiences so these customers will become advocates for your business.

Getting into the market without a plan:

Getting into a hyperlocal company may seem simple because you do not need a lot of money. But if there is one thing that can quickly destroy your business, it is entering the market without prior awareness and research. Each area is unique, and to succeed in that area, you must first learn about the people who live there and study their purchasing habits and actions.

Fewer Marketing Investments:

While it may seem that investing in a company and its product is the right thing to do, most businesses do not believe in marketing or human resource functions. They do not see the point of doing so. When your business is completely online, however, promoting your brand becomes critical. Making the right marketing investment not only ensures that customers are aware of your brand but also alleviates their concerns about having goods delivered.

Ineffective Last-Mile Delivery:

We all know that the delivery function and the people who deliver your goods will be the last point of contact with a customer and the thing they remember you for, so if you have issues with your last-mile delivery, the whole impression in front of your customer will suffer. Customers expect prompt delivery and impeccable service in this sector, and they are not willing to accept anything less.

Not enough tie-ups:

Your company is strong because of your partnerships and relationships. They enhance your brand and demonstrate to others that you are trusted by other businesses and retailers. Retailers, sponsors, and distribution partners are all examples of tie-ups. They assist you in improving your operation, attracting new clients, and providing the best goods possible.

The hyper-local industry is expected to continue to expand soon, so now is the best time to get involved. You must enter the market before it hits its apex, as there are still openings for new businesses to enter and meet gaps that have yet to be met. Be aware of potential blunders and take steps to stop them. Additionally, ensure that you have the right mix of alliances, on-target targeting, app experience, and business model. Nothing is keeping you or your company from achieving the success it deserves if you have all this in place.

How can MIMO help?

Effective fleet management and last-mile delivery optimization will help you make fast hyperlocal deliveries, whether you are an e-commerce vendor or a local delivery service. So, are you ready to use last-mile delivery tools to boost the quality of your hyperlocal deliveries?

MIMO can help your business come online with the best hyperlocal delivery services in the region. MIMO Technologies offers a tech-enabled platform to easily transport goods and products and achieve a high degree of precision in e-commerce and hyper-local delivery.

Our field officers are qualified to complete deadline-oriented work and deliver it to your customer in India’s most remote locations within pre-determined timelines. More than 14000 field officers serve in various rural and semi-urban areas.

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How Pharma stores can run a sustainable business by choosing the hyperlocal delivery model

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How Pharma stores can run a sustainable business by choosing the hyperlocal delivery model

Today, almost all essentials are available for purchase online. Groceries, food, clothing, personal care products, and even medicines are included in this list. Medicine distribution has been standard practice in India in recent years and what was once only available in chemist shops is now also available online.

 

Various drug delivery apps, such as 1 MG, Pharmeasy, Apollo, Fortis, and others, have begun to distribute medications. They distribute over-the-counter medications and other medical supplies right to the customer’s door. Does this imply that local chemist shops are no longer needed? Certainly not. To make their customers more comfortable, local chemist shops are opening online stores or collaborating with marketplaces.

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This is where hyperlocal deliveries play an important role to counterbalance the rise in demand, with supply. Let us take a closer look at how the hyperlocal model can help pharma retailers not just survive, but thrive! A few benefits:

Transparency and Productivity:

Most of the benefits provided by this distribution model go to your customers. They can weigh the various choices to make an informed decision. Customers benefit the most from efficient delivery. This is something that helps offline stores increase their CSR (Customer Satisfaction Rate) to attract new customers in the future.

Less effort needed by Retailers:

Another reason why top mobile app development companies are focusing on developing mobile apps based on the Hyperlocal model is that embracing the Hyperlocal concept provides them with a fantastic opportunity to save money and expand their company like never before. It enables offline retailers to register their stores with one of the relevant platforms. Once some customers have placed an order, the distribution partner may allocate it to a delivery executive. The delivery partner will then oversee the successful delivery of medicines to the customer.

Enhanced competition:

Customers benefit the most from this cutting-edge delivery method. It works as a system that encourages offline retailers to improve the efficiency, transparency, and relevant standards and practices of their businesses. As a result, customers receive the highest quality products or services at a low cost.

Increased revenue because of eCommerce:

The rapid growth of e-commerce has hurt offline retailers. E-commerce is now seen by most of them as a threat to their companies. Acceptance and implementation of Hyperlocal concepts provide them with a fantastic opportunity to gain exposure and develop their sales, consumer base, and revenue to remain competitive in the marketplace.

No additional retail investment:

If you are a small company that is just getting started with your pharmacy; you do not need to open several retail locations. With the use of drug delivery, you can work directly from your warehouse and deliver medications to your customers’ doorsteps.

A Combination of Delivery and Retail:

If you own a chemist store, you can deliver medications, vitamins, personal care products, and other items to your customers’ homes. You probably already do it with a local fleet, but with a full-fledged medicine delivery system, you can expand and develop your company.

Target a Larger Audience:

You do not have to sell in a specific geographic region if you use the medication distribution process. You can sell to people from all over the world. Only the delivery time would be longer, but if you sell unique medicines, it could be a boon for your business.

Increased Profits:

You can generate revenue from a variety of sources with online medicine distribution. You can also expand your inventory to meet the needs of your expanded audience and offer vitamins, medical supplies, and other products. Without a large initial investment, online medicine distribution will help you grow your company.

For many e-commerce businesses, hyperlocal is quickly becoming the hottest market trend. Therefore, regularly, many e-commerce companies are now able to meet their customers’ demands at their preferred locations in a noticeably short time. Going forward, the hyperlocal delivery space will continue to flourish, especially at a time when the COVID-19 scare is widespread, and many consumers have grown accustomed to receiving essentials at the click of a button.

Effective fleet management and last-mile delivery optimization will help you make quicker hyperlocal deliveries, whether you are an e-commerce vendor or a local delivery service. MIMO can help your business come online with the best hyperlocal delivery services in the region. 

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Benefits of adopting a customer loyalty program using POS systems

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Benefits of adopting a customer loyalty program using POS systems

A loyalty rewards program is an excellent way to keep consumers engaged and inspire them to return. According to research, 83 percent of shoppers around the world consider loyalty schemes when choosing where to shop. But did you know that if your customer loyalty program is not incorporated with your POS scheme, you are restricting your return on investment (ROI)? 

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Here are a few compelling reasons to combine POS and customer loyalty programs to optimize the company's benefits:

More Valuable Information

When you use an integrated network, all your systems and apps share data. While loyalty data is valuable on its own, when combined with other data from the point of sale, it can provide deeper insights. For example, with an automated system, you could easily figure out what your most loyal customers are buying, allowing you to predict more accurately and prevent stock-outs. Furthermore, data from an integrated system provides you with a comprehensive, real-time view of your market, which is nearly impossible to achieve with non-integrated systems.

Intelligent Marketing

If you have access to the right info, your loyalty program can also be a powerful marketing tool. You can make customized deals to loyalty program members and expand your company by matching sales data with customer loyalty program accounts. According to a study, 80 percent of customers choose to do business with a company that provides personalized service. A loyalty-POS system that is integrated can also mean better marketing in general. When customers sign up for a loyalty program, they have basic demographic details, which you can use to better understand your customer base and target ads more precisely. You can interact easily with all your customers and gauge the efficacy of promotions and marketing strategies with a fully integrated retail management framework that includes integration with your CRM system. Furthermore, integrating your customer loyalty program with your POS system helps you to assess the efficacy of your loyalty program. Are consumers taking advantage of exclusive offers? Do they take pleasure in being rewarded? Does it inspire customers to come back? The answers can be found in a combination of data from your POS system and customer loyalty program.

Customer Convenience

Enhancing customer interactions is another crucial reason to align your customer loyalty program with your POS scheme. Sales associates can enter a customer’s ID number or scan a loyalty card into an automated system, and points from a transaction are automatically credited to the customer’s account. They can also check their point balance and add points during checkout, which is exactly what your customers want. According to a survey, 84 percent of customers believe that redeeming loyalty bonus points immediately enhances their shopping experiences.

Multichannel, Multilocation use

Customers can use their loyalty cards and redeem points anywhere when they use a single, integrated platform. Customers can quickly see how many loyalty points they have while shopping online on their tablets, or in any of your stores. Seamless shopping experiences are the product of an integrated network.

Efficiency in Information Technology

Another benefit of integrating systems is that they are easier to maintain, upgrade, stable, and integrate with third-party applications for your IT resources. Instead of logging into various dashboards and wasting extra time on clumsy workflows, integrating systems allows you to handle all your applications from a single location.

Client Segmentation

Since loyalty programs and POS systems work together to monitor consumer preferences and buying patterns, more committed consumers will be rewarded more often and with more valuable deals, increasing their value to the brand over time. By gradually increasing participation and tempting deals, the customer loyalty program can be structured to engage fewer active consumers to try to maximize their buying behavior. They will continue to be compensated in ways that increase their value to your brand as they become more loyal over time. If their interest does not improve because of your loyalty program’s actions, the program can gradually reduce any incentives, and you can focus your retention efforts on those that are more likely to be loyal to your brand.

Personalized promotions

So, what will you do with your customer data once you have it? With the knowledge it has, your POS system will help create personalized deals for each customer.

A POS can deliver personalized promotions in a few ways:

  • Discounts on goods based on previous sales, such as submitting a coupon code or discount code to be used on any new items that are identical to the customer's previous purchases.
  • Personalize your marketing messages.
  • On customers' birthdays, send out exclusive coupons and discounts.
  • During seasonal occasions, such as Christmas, send out advertisements and special messages.
  • Send out deals tailored to the customer's lifestyle and interests, such as a special discount for students before the start of the school year.
  • Customers who have not shopped with you in a while can get coupons via email or SMS. This is an excellent way to remind them of your business and entice them to return.

Retailers develop extensive and detailed operations management systems capable of automating and managing the various tasks associated with operating a retail business based on convenience store POS software in this industry. From inventory management to human resource management, POS tech platforms serve as the foundation of convenience stores, simplifying complex processes and making convenience stores simpler to run.

 

Integrating your customer loyalty program with your point-of-sale system is crucial for holding the right products in stock, personalizing service, and delivering consistent loyalty experiences wherever your customer’s shop.

Digipe is a customizable, modular payment solution with superior mobile security. MIMO is one of the first to offer this service to its clients. We believe that this innovation will lead to widespread acceptance and adoption of mPOS services across the country. The mPOS solution has aided in bridging the gap between in-person and online purchases, resulting in a seamless payment experience across all platforms. 

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5 ways POS system can help businesses survive the Pandemic

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5 ways POS system can help businesses survive the Pandemic

The Coronavirus pandemic – and the resulting shift in consumer behavior in terms of shopping, working, and living – has dramatically altered how things are done in various sectors of the economy. And the retail industry is no exception. There has been a 15-30% rise in customers purchasing online because of the pandemic.

 

Different sales strategies, such as contactless payment, curbside pickup, virtual consultations, and even social commerce (purchasing products through social media) have also risen in popularity. This new behavior, according to retail analysts and shopper surveys, is here to stay.

 

Merchants should use current POS systems to survive the pandemic and meet the new demands of today’s consumers, which will enable them to rapidly adjust to market trends (e.g., potential lockdowns) and easily sell both in-store and online. Retailers are increasingly dependent on point-of-sale technology due to the need for versatility.

During the pandemic, almost all industries have been severely affected. People are apprehensive about leaving their homes and eating in public places, and with good reason. Furthermore, restaurant owners and employees take a huge risk by engaging directly with customers. When it comes to dealing with consumers up close and personal, retailers are taking a big risk. The new POS systems, on the other hand, will make the entire process much more relaxed and secure than before.

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Here are five ways it can assist the company in surviving the pandemic:

Contactless Transactions

COVID-19 can only be transmitted through air or contact, according to CDC reports and FAQs. You would need face covering to protect customers from the virus’s airborne spread. That leaves the issue of “how do you stop the virus from spreading through contact?” When you run a company where money is exchanged, this is especially difficult. Fortunately, a sophisticated point-of-sale system will significantly alleviate this problem.

 

Even though contactless payment systems can be extremely useful in these turbulent times, many business owners are yet to update their systems to accommodate the technology. Whether it is credit cards, debit cards, or smartphones, the consumer has a variety of choices for paying without making touch. However, updating an out-of-date POS system is needed to reap the benefits of contactless payment.

Online Ordering

It is fair to say that most companies are only surviving this pandemic because of online shopping. This is particularly true in states and cities where there is a complete or even partial lockdown. With such a surge in online ordering, you will want to make sure your company is prepared.


Having the right tools and systems in place to process any online orders could mean the difference between your business thriving or failing during the pandemic.

 

It may appear daunting at first to incorporate online shopping, but it does not have to be. POS software that is up to date makes ordering as simple as ordering in the shop.

Integration of Delivery

As a business owner, you’re undoubtedly aware of how retail has changed drastically over the last decade. Last-mile delivery has become a huge success in terms of business growth where cutting-edge POS systems can combine delivery capabilities with a variety of other industry innovations into a single piece of hardware.


An order may be placed online, prepared on-site, and then shipped using any of the current services. Many of the most common delivery services are integrated into the best POS systems, so you do not have to waste time arranging deliveries yourself.

Engaging Marketing

Influential marketing is more important than ever before. Remember that many people are hesitant to leave their homes. They may also be hesitant to get orders delivered to them via a delivery service. That means you will have to concentrate more than ever on mass marketing and assuring your loyal customers that your company is safe. Even sending marketing messages to new and current clients can be made easier with the help of a high-tech POS system.

Recognize and reward loyal customers

This final advantage complements the previous one. Customers will participate in loyalty programs for most of today’s POS schemes. Being a loyal member of any company, as we all know, is always a pleasant and satisfying experience. It is worth the few moments it takes to sign up for the occasional surprises and discounts. So why not provide that option to your customers? From a market standpoint, it is also a fantastic way to keep clients and boost profits, with 46% of consumers saying they do more business with organizations that have loyalty services.

 

For any company owner, these are trying times. They must take the appropriate precautions to ensure that they survive the pandemic without losing customers. Investing in cutting-edge restaurant POS tools is an excellent way to do this. You can reward loyal customers, send automated marketing messages, and never have to worry about virus transmission via contact.

How can MIMO help?

MIMO Technologies is a leading software development company that is committed to providing reliable and cost-effective software solutions across industries all over the world. They are among the fastest-growing IT and R&D services companies. Their growth has been powered by their consultative approach, deep understanding of business, passion for innovation, and above all, Integrity.

Traqpayments provides a unique mPos service that lets a merchant accept credit/debit card and wallet payments on his/her smartphone. An mPOS (mobile point-of-sale) is a smartphone, tablet, or dedicated wireless device that performs the functions of a cash register or electronic point-of-sale terminal (POS terminal) wirelessly.

 
MIMO is one of the first to offer this service to its clients. They believe that this innovation will lead to widespread acceptance and adoption of mPOS services across the country.

Some common scenarios where DigiPe will prove to be useful are as follows:

Shops/Supermarkets:

Merchant can accept money using any of the Traqpayments options- through Payment Link, QR code, Wallet, Digiswipe which keeps both the customer and the merchant happy.

Vendors:

The vendor will be able to send a payment link to the customer on their smartphone via SMS. Customers can pay their dues through the link.

School Office:

Administration sends the school Fees through SMS on the student’s Parent’s Mobile. Parents can pay the school fee easily without visiting the school or any bank.

Digipe is a customizable, flexible payment solution that offers enhanced security within a superior mobile framework. The mPOS solution has helped to bridge the gap between face-to-face and e-commerce transactions, creating a smooth payment experience across all channels. 

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