What is Corporate Social Responsibility (CSR) and its Benefits?


What is Corporate Social Responsibility (CSR) and its Benefits?

Corporate social responsibility (CSR) has progressed from its inception, as a suggestion that corporations set aside a percentage of their income for charitable causes, to becoming an integral part of how many businesses function. It is now a broad word that refers to a company’s efforts to better society in some way. These initiatives can range from monetary donations to the implementation of ecologically friendly workplace rules. 

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Corporate social responsibility (CSR) is no longer a nice-to-have in today's culture; it is a need.

CSR can take many different shapes. Small and large businesses are expected to lead the way in developing a progressive CSR programme that gives back to people and the environment, and one that adapts to the current social and economic situation. 

What is Corporate Social Responsibility?

Corporate Social Responsibility (CSR) is a sort of business strategy that considers how a company may benefit society as a whole. These can range from more ethical behaviors like philanthropic fundraisers to moral issues like environmental protection and animal testing. The overall goal is to strengthen the company’s public relations and brand image. 

Some businesses donate 1% of their revenues to charity, while others give their employees time off to volunteer with local charities. Others may invest in developing a more ecologically friendly product and lowering the supply chain’s carbon impact. Google, for example, pledged to invest $1 billion in renewable energy in 2014. 

Corporate Social Responsibility is mostly a business strategy for big corporations due to the expenditure involved. Small and medium-sized enterprises, on the other hand, lack the profitability to divert resources on a significant scale. 

Important Points

What are the benefits of Corporate Social Responsibility for Organizations?

Boosts Employee Morale and Engagement

Employee engagement can be increased by a company that is socially responsible. Workers increasingly aspire to be a part of something broader than their employment. Instead of going to work, working, going home, and repeating, they are a part of something more meaningful. 

Some companies have specific CSR teams that focus on charity events. Sports or sponsored activities, for example, could be used to raise funds. The goal is to get employees interested and feel like they are contributing to society as well, but with their employer’s help. 

As a result, it assists employees in finding purpose outside of work. As a side consequence, this may be beneficial to employees’ mental health. The everyday grind can demotivate people, therefore assisting them in being a part of something bigger can be motivating. 

Surprisingly, the younger the employee, the more significant the company’s ideals become. For example, nearly nine out of ten millennials would accept a lower salary to work for a company that shares their beliefs. This suggests that, as time goes on, a company’s social responsibility will become increasingly crucial in attracting and retaining employees.


At the same time, research shows that employee engagement is favorably linked to CSR. 

Society's Advancement

The majority of CSR is carried out through nonprofits and CSR benefits charities such as Cancer Research, the Salvation Army, and the Red Cross Foundation in some way. 


As a result, such charities receive the funds they require to battle cancer, assist the homeless, and aid in disaster relief. We also have certain companies that actively donate to charitable causes. Amazon, for example, gave $3 million to Seattle University’s Center for Science and Innovation. The goal was to make STEM and computer science education more accessible to women and other minorities. 

In other headlines, Wells Fargo, a US bank, gave $444 million to over 11,000 nonprofits in 2018. More than $117 million was spent on down payment assistance and other services to help people buy their first home. Additionally, nearly $90 million was spent on education, assisting underserved populations in obtaining higher education. 


Overall, such efforts can benefit local communities by assisting individuals who are struggling. Donations like these can help people get out of poverty, fight illness, and improve their overall well-being. 

Brand Recognition

Corporate Social Responsibility (CSR) can have a big impact on a company’s image and reputation. According to research conducted by Edelman and Young & Rubicam, 87 percent of UK consumers expect companies to consider their societal impact as much as their own, and more than 70 percent of individuals make it a point to buy from companies that share their viewpoints.  

As a result, it is not only morally beneficial, but it can also benefit the financial line of the company. Customers are more likely to shop at ethical businesses, which equals more revenue. Even if the expenses are higher, more demand can make it a win-win situation. 

Consumers buy from companies that share their beliefs, according to the report. Those who are concerned about the environment, for example, may turn to companies that use green technologies and invest in renewable energy. Accenture has conducted such studies. 

Enables professional and personal development

Companies with a CSR culture can easily inspire their workers to volunteer and donate to charitable organizations. Employees are more likely to become personally generous if their employer encourages them to do so. Employees, however, are aware that their firm is dedicated to improving their local and worldwide communities. They will be more motivated to be productive and creative on their own after that. As a result of corporate social responsibility, employees are able to grow professionally and personally. 

Provides media opportunities

Effective CSR can generate a lot of media attention. If your company has ever struggled to gain online popularity or press attention, your CSR initiative could be the answer. Create a CSR programme that gets you noticed, and your brand awareness and general online brand affinity will skyrocket. 

However, be wary of the motivations underlying your CSR initiatives. Greenwashing refers to CSR that isn’t genuine; if your CSR project appears to be too disconnected from your vision and principles, people may doubt its purpose, even if it is well-intentioned. 

Employee opinions about CSR programs have been demonstrated to influence workplace attitudes, trust in top management, organizational pride, job happiness, and even performance. Your staff is your most powerful brand ambassador; an honest CSR campaign will lead to genuine media engagements. 


As we’ve seen, there are numerous advantages to a robust CSR programme for firms. A CSR business strategy for an organization is primarily determined by the organization’s goals and growth initiatives. 

The benefits of CSR are even greater than those discussed in this essay. It is beneficial not only to the corporation, but also to the community and society at large. Despite the fact that corporate social responsibility is not a compulsory practice in any given country, businesses should view it as a necessity and begin trying to become socially responsible as soon as possible. 

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Can CIBIL Score affect your Job Prospects?

Although the CIBIL score’s primary function is to show a person’s credit worthiness, it also aids in determining how financially responsible a job applicant is.

Can CIBIL Score affect your Job Prospects?

cibil score

Can CIBIL Score affect your Job Prospects?

The credit score is a three-digit numeric number representing a person’s credit history in India. This rating is based on an individual’s credit payment history across loan kinds and credit institutions over a set period of time, as recorded in the CIR. Credit-scoring organizations also notes a person’s payments, late payments, loan terms, and other factors. 

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Can a person's credit score have an impact on their job prospects?

This practice cannot be guaranteed because certain firms from other industries may examine your CIBIL score and credit record before shortlisting you for an interview. Many firms have begun to focus on an individual’s financial health in order to evaluate numerous human traits such as reliability and honesty, as time has passed. 

What Is A CIBIL Score and Why is It Important for Job Seekers?

The CIBIL score is a three-digit figure that ranges from 300 to 900 and is used to offer a summary of your loan and credit card payment history. This report outlines your loan and credit transactions with each bank and financial institution during a specific time period. Simply explained, your CIR is your credit report, and your CIBIL score is the credit ranking you receive based on your CIR’s performance. Your CIBIL score is a good indicator of your financial situation.

Although the CIBIL score’s primary function is to show your credit worthiness, it also aids in determining how financially responsible a job applicant is. Employers used to check a candidate’s CIBIL score only when he or she applied for certain jobs or profiles, but now practically every major private and public employer checks a candidate’s CIBIL score for all types of job openings. 

What factors do companies consider when reviewing credit check reports?

In this scenario, it’s important to analyze the employer’s perspective in order to properly understand why CIBIL scores are scrutinized before employing people. The following are some of the most common explanations: 

Checking Your Background

A background employment check is one of the legitimate reasons for investigating your credit record or score. A person with a poor CIBIL score, for example, may be perceived as reckless, and his or her talents may be seriously questioned. Companies are known to be hesitant to hire someone with a criminal past; in the near future, an individual’s severely poor credit score may have an impact on his or her career opportunities. As a result, poor credit and employment checks are intimately linked. 

Bad Characteristics Analysis

Would you trust someone with a low CIBIL score? Such a person might not be considered a trustworthy employee candidate, and his or her honesty would be severely scrutinized. The employer’s point of view functions and concerns a calm workplace atmosphere in this circumstance. 


In any instance, if the firm policy states that they will not hire anyone with a terrible credit record or a credit score below 650, even the most qualified individuals will be excluded from consideration. 

High Debt Trap Hampers Performance

Focusing on work becomes tough for someone who has a large debt hanging over his head. Employers who are keen on examining a person’s CIBIL score are fully aware of this reality. Financial troubles have a significant influence on work life, and they can completely derail your ability to deliver the exact outcomes that the employer requires. 

Are CIBIL scores checked by all employers and sectors?

Analyzing a person’s credit record is a relatively recent trend in India. Although it is not widely used, it is gradually becoming so in several industries. Currently, only senior-level interviews in the financial and IT sectors are used to test the CIBIL report. What may employers see on a credit check, you might wonder. Employers attempt to obtain a detailed understanding of the candidate’s financial transactions and credit management skills; thus, the response should be yes. 

A thorough examination of loans and payment patterns tells a great deal about a person’s nature. There are significant rumors that in the next years, all corporations will require candidates to submit their credit ratings as part of the interview requirements. 

What can one do in this situation?

It’s worth noting that the RBI has issued rules indicating that credit reports kept by businesses like CIBIL can only be accessed by banks and other financial institutions. Furthermore, inquiries from other businesses or groups are not considered. As a result, the need to present a CIBIL report in order to secure work is solely at the discretion of the firm giving the position. 

Is it possible to acquire a job with negative credit?

If you’re preparing to apply for a job, the first thing you should do is to perform a credit check and obtain reports to make sure there are no red flags. There are a few things you should keep in mind to ensure this: 

Repayment History

It is important to ensure that one’s loan/credit card payments are consistent and made on time. This is a major determinant of your credit score and report. Verify that your report contains no payment delays or non-payment penalty. 

Borrowing in Moderation

Most individuals aren’t aware of this, however borrowing excessively lowers your CIBIL score. If you have taken a large loan or overused your credit card to the point that your limit is almost surpassed, your credit score may suffer as a result. As a result, it is critical to limit credit usage.

Credit mix

To maintain a strong CIBIL score, an individual’s credit history should include a mix of secured and unsecured loans. If your credit record mainly contains unsecured loans, it may have a negative impact on your credit score.

Loan Requested or Accepted

It’s important to understand that when you seek a loan, a financial institution or bank may request your credit report. As a result, making too many inquiries in a short period of time may lower your score. If you’ve been turned down for a loan or a credit card, wait a long time before applying with another bank.

Resolve Conflict

There may be occasions when, owing to a communication mistake, erroneous information is provided to CIBIL, resulting in a negative impact on your report. As a result, a person should double-check his or her report to ensure that the correct information is being copied. Additionally, to avoid any type of dispute or quarrel, strive to bring it to the notice of CIBIL while also informing your bank of any mishap.

It’s a good idea to monitor your credit report routine. This would provide an opportunity to guarantee that your credit reports reflect well and, as a result, ensure that you do not miss out on future job prospects. 

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Can CIBIL Score affect your Job Prospects?

Although the CIBIL score’s primary function is to show a person’s credit worthiness, it also aids in determining how financially responsible a job applicant is.

How much does it Cost to Send an Invoice? How to do it Digitally?

Digital Invoicing

How much does it Cost to Send an Invoice? How to do it Digitally?

Did you know that 90% of all invoices are still processed manually around the world? So, how much do your invoices cost? While you ideally get paid every time you send out an invoice, you still need to figure out how to keep the expense of each invoice to a minimum. 

Creating, delivering, processing, and occasionally amending invoices can be a time-consuming procedure. Business leaders can be empowered to make sound data-driven decisions about optimizing their invoicing process by evaluating the cost of sending manual invoices. This allows their company to expand with confidence, knowing that they’re supported by a scalable invoicing automation technology that actually saves them money. 

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Manual Invoices: How much do they Cost?

Although sending manual invoices is costly, the majority of firms continue to do so. So, let’s take a look at the invoicing process’s costs. 

Direct Costs

With paper invoices, there are fees associated with the paper, ink, and mailing costs that must be incurred. Obviously, this will differ from business to business. With e-invoices, you avoid incurring these expenses. 

Indirect Costs

These are the expenses that are incurred in order to perform a task that includes an employee being compensated for packing paper invoices into envelopes, and the amount of time it takes you to enter all of the necessary information to generate an invoice, such as the client’s name and address. Manual invoicing is more expensive due to the additional manpower required to do the task. 

Hidden Costs

When it comes to invoicing, there could be a number of hidden fees to consider. Invoice lag results in a negative cash flow situation. It takes several days for a client to receive, examine, and respond to a bill that has been sent via snail mail. In the meanwhile, you are unable to pay an expense because you lack the funds, and you are assessed a late fee. Electronic invoices can be paid instantaneously because they are digital. Furthermore, what happens if there is a mistake? 

Examine the following six elements if you wish to assess your invoice processing costs:

Digital Invoicing

It’s no wonder that e-commerce enterprises are struggling to keep up with demand, especially because the E-commerce boom shows no signs of slowing down anytime soon. Working smarter, not harder, has never been more important, especially in light of rising customer expectations and constraints such as supply chain issues and transportation shortages. Digital invoicing may have been disregarded as many e-commerce enterprises attempt to expedite their procedures in order to keep up with demand. 

Digital invoicing is a more current method of reconciling online payments against invoices, which cuts down on the time and expenses of preparing, sending, and receiving digital invoices. It also eliminates the need for paper because you can send and receive invoices online, straight into your and your supplier’s accounting software. It’s merely one component of a comprehensive e-commerce strategy. 

What is digital invoicing, and how does it work?

The process of sending a customer a bill for goods or services by email or through your website is known as electronic or digital invoicing. Customers can usually pay their bills electronically if they receive an e-invoice. It can also refer to mailing a paper invoice with a request for payment via a website or secure payment form. 

Ecommerce shopping sites use a different form of electronic invoicing. A request for payment is launched by the business for goods or services that have been given or will be provided under agreed-upon terms using electronic invoicing. The customer initiates payment on ecommerce purchasing sites. 

What Does It Mean for Businesses?

The method for creating digital invoices differs depending on the service. Some systems let you send e-invoices directly from your accounting software, while others provide an invoice generating tool to help you get started. Specific functionalities differ depending on the processor or service. Some processors allow you to personalize the invoice‘s appearance, include logos, provide a discount for early payment, or automatically add late fees when invoices are past due, among other things. 

An invoice’s content is frequently customizable, and it may include information such as the customer’s name, a purchase order number if applicable, the invoice number and date, and payment terms. 

You may be able to set the invoice up as a one-time bill or as a regular bill. Setting up recurring billing is perfect for cases when you need to bill your customers on a regular, predetermined schedule, such as for memberships or monthly product “clubs.” With recurring billing, the client’s preferred payment method (typically a debit or credit card) is automatically paid at a pre-determined interval. Customers may view online payments, update their card and billing information, and more. Some providers offer a card update feature to prevent recurrent billing charges from being refused owing to expired or unusable cards. 

How It Works for Customers

When a customer receives an e-invoice, they will receive the information as well as the option to pay online. The link to pay online will usually be sent to a secure website through the gateway of your credit card processor. All of the information that the business provides in the invoice is visible to the customer, including the amount due, payment terms, due date, purchase order number, and any other items selected. Even though recurring billing is sometimes associated with e-invoicing, most recurring billing services do not send an e-invoice or request payment. Instead, payment is automatically debited to the client’s card or account. 

Is it possible for consumers to make changes to their e-invoice details themselves?

Customers are unable to update invoice specifics (such as the amount owed) because e-invoices are frequently converted to PDFs before being distributed. If there is a discrepancy, the customer can contact the company that sold the product or a third-party vendor (who is responsible for the invoice and billing service) to rectify the issue and request that a new invoice be issued with the proper information. 

When setting up a digital invoicing system for a business, what are the most important factors to consider?

Accounting and Digital Invoice Integration

Check for compatibility with your existing accounting software or systems when looking into how to send digital invoices with your processor or other invoicing provider. For easier reconciliation and record keeping, several e-invoice providers can link with QuickBooks and other accounting applications. 


Security is vital for both your business and your customers when using any method of receiving online payments. Make that your digital invoice service (which is normally provided by your credit card processor) is PCI compliant and up to date on current security technologies. Tokenization, encryption, and other card security procedures are examples of security features. 


Depending on your processor, the cost of electronic invoicing will vary. Some processors provide the service free of charge in addition to your card acceptance rates and costs. Your clients won’t have to pay more for the convenience of paying by card through your digital invoice because e-invoicing is usually free. 

Final Thoughts:

Businesses can’t afford to ignore minor modifications to their processes in a time when consumer expectations are high, delivery costs are rising, and competition is fierce. Those who do not want to implement digitized processes risk slipping behind larger corporations and peer-level competition. 


If administrative activities are eating up too much time and preventing you from focusing on other elements of your business, digital invoices can help save a lot of time. Whether you’re an online shop, a third-party logistics (3PL) provider, or a warehouse, automating the invoice process is a cost-effective approach to communicating with clients about online payments and keeping track of your revenue. In a nutshell, digital invoices help with accuracy, metrics, time, and money benefits. 

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Can CIBIL Score affect your Job Prospects?

Although the CIBIL score’s primary function is to show a person’s credit worthiness, it also aids in determining how financially responsible a job applicant is.

How can TraQPayments assist Merchants with the Setup of Recurring Payment Systems?

recurring payment Systems

How can TraQPayments assist Merchants with the Setup of Recurring Payment Systems?

Recurring payments are charges made by a merchant to a customer‘s credit card or bank account on a regular basis. These are frequently set up on a weekly, monthly, or annual basis, and are a convenient and efficient way for businesses to collect payments based on agreed schedules. Recurring payment processing not only saves time but also encourages customer retention and results in a more enjoyable purchasing experience for the customer. 

However, when it comes to completing these types of payments, payment service providers have a variety of methodologies and pricing structures to choose from. Let’s take a closer look at what recurrent payments are, what they are used for, and how TraQPayments can assist organizations with the setup of their recurring payment infrastructure. 

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What is a Recurring Payment?

A recurring payment is a kind of bill payment in which a company charges a customer for certain services on a predetermined schedule. To process recurring payments, the company must first obtain permission from the customer to charge a credit card on a regular basis. The company can then continue to collect scheduled payments until the customer opts out of the recurring billing arrangement. 

Recurring Payments in India

According to Reserve Bank of India (RBI) guidelines, customers must carry additional factor authentication (AFA) on all recurring payments made with their debit cards, credit cards, UPI, and prepaid payments instruments (PPIs). 


Customers can use any UPI application to allow recurrent e-mandates for recurring payments such as mobile bills, power bills, EMI payments, insurance, mutual funds, and loan payments, as well as paying for transit/metro payments up to INR 5,000. Customers must complete each mandate with their UPI PIN if the sum exceeds INR 5,000. 

For transactions under INR 5,000, AFA is a one-time process that works in the same way as OTP approval at the time of registration. (1080 × 1080 px)

Businesses profit from recurring payments because they provide a predictable stream of cash. Accepting recurring payments has a number of advantages. Here are a few of them:

Improve your Cash Flow

Accepting recurring payments ensures that your business will have a consistent cash flow into your bank account each month, and with a predictable cash flow, you’ll be better prepared to manage your business expenses as well as any unexpected costs. 

Receive Payment Quicker

Clients can set up a payment schedule and then let the billing software take care of the rest, eliminating the requirement for clients to pay according to the vendor’s schedules. Because there is no possibility of payments being forgotten or paid late, the payment procedure is expedited.  

No need to Track Payments

Recurring payments also mean businesses spend less time tracking payments from clients, which means they have more time to focus on their business rather than spending time on administrative accounting work. 

Billing Efforts are Minimized

Businesses don’t have to spend time each month writing invoices and processing customer payments. Instead, they only need to set up the initial payment schedule and then leave the rest to your payment software. You only need to get involved if an adjustment is needed in the charge amount or payment method. 

Enhances long-term Customer Retention

Allowing customers to set up recurring payments can assist businesses in improving long-term customer retention by saving them time and energy during the payment process. It’s also more likely that your consumer will view your service as a long-term investment, adding you to their regular budgets. 

Secure Payment Processing

For transactions under INR 5,000, AFA is a one-time process that works in the same way as OTP approval at the time of registration.

Allowing customers to set up regular payment schedules gives them additional peace of mind because this offers a more secure method of payment. Online payment services encrypt your clients’ data for a more secure transaction, and your clients can decrease the quantity of sensitive banking information in circulation by not making payments via mail. 

When Should Recurring Payments Be Used?

Recurring payments are ideal for businesses with clients who pay a set or similar amount on a monthly basis. Offering clients, the option of recurring payments makes sense in the following business scenarios: 

TraQPayments as a Recurring Payments Service Solution : Benefits of using TraQPayments

How can TraQPayments assist with Merchant Payment Schedules?

Merchants can schedule recurring payments via TraQPayments, which is an online payment system. The merchant must enter the customer’s information and designate a date on which the customer will commence payment. The platform will automatically keep track of the scheduled payments and will send out a notification to the customer on corresponding or pre-assigned dates 

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There are a number of methods that a business can use to collect recurring payments with our robust and well-equipped software. These include:


Customers do not have to be physically or digitally present in order for recurring payments to be processed, which makes them one of the most convenient payment options. Instead, customers agree to share their payment information (usually a debit or credit card) with a business’s payment processor and to allow their card to be charged on a schedule that the business establishes with them. 

Setting up recurring payments with TraQPayments is a simple and uncomplicated process. We will assist you through the process of setting up your recurring payments systems for you. 


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Can CIBIL Score affect your Job Prospects?

Although the CIBIL score’s primary function is to show a person’s credit worthiness, it also aids in determining how financially responsible a job applicant is.

Payment Gateway vs Payment Processor: What Is the Difference?

Payment Gateway

Payment Gateway vs Payment Processor: What Is the Difference?

The number of people buying things online is increasing. Companies have begun to adapt to a more digital style of selling in the aftermath of the pandemic, and have begun to look for ways to enable digital payment methods in-store. In fact, 71 percent of merchants say that their annual online and mobile sales have improved, according to a survey conducted by American Express Digital Payments. How does one manage this transformation as a company? 

You must first have the proper procedures and processes in place before you can sell online. Finding and sourcing a payment provider, on the other hand, might be difficult, especially if you are new to the industry. You may have found yourself asking issues like these as the world continues to become a digital marketplace, and you struggle to move your firm into the future. 

What is the difference between a merchant account and a business account? What exactly is a payment processor, and how does it differ from a payment gateway? What choices do I have for giving alternative payment methods to my customers? Is it going to cost me money? 

These are all frequent payment-related inquiries, each with a detailed response. In this article, we’ll look at one of the most significant aspects of setting up online payments: the difference between payment gateways and payment processors. 

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What is the purpose of an online payment gateway?

Any business that accepts electronic payments online, regardless of scale, needs a payment gateway to make the process easier. Payment gateways are the “online” counterparts to conventional credit and debit card readers. If you’re used to in-store payment systems, think of payment gateways as an online version of a point of sale (POS) terminal. 

Online payment gateways enable card-not-present (CNP) transactions, whereas POS terminals are primarily geared for in-person/in-store transactions. These are online transactions in which the buyer and vendor never meet in person. To continue the payment lifecycle, a payment gateway sends data from the point of entry – whether it is a POS terminal, website, or mobile device – to the payment processor. 

To summarize, payment gateways serve as intermediaries. They process information entered during the checkout process and manage the authorization and fulfilment of payments made to online shops. However, it doesn’t end there. They are also used in brick-and-mortar enterprises, as stated previously. 

What is the purpose of a payment processor?

We’ll move on to payment processors now that we’ve learned about payment gateways. You’ll need both to run a profitable business and accept payments.

Payment processors operate as a link between your company and the financial institutions that participate in a merchant’s business transaction. When your customer swipes their card, the processor handles everything, including encrypting their data, transferring it to their bank for confirmation, and finally to your bank. 

Payment Processor vs Payment Gateway: What are the main differences?

How does a Payment Gateway work?

The stages that describe how a Payment Gateway operates are as follows : 

How does a Payment Processor work?

A payment processor’s task is to deliver confidential customer information in the following format : 

How do they work together?

Payment gateways gather and send credit card information to the payment processor. They inform you and your consumer about payment approvals or denials. To break it down even further, consider the following : 


Payment processors function behind the scenes, securely routing data to various parties from the start of the transaction until the money is settled in your bank account.


The transaction is facilitated by the payment processor. A payment gateway is a mechanism that allows a firm and its customers to communicate the approval or rejection of business transactions. 


A gateway’s most typical purpose is to take payments for goods and services offered online; but, in today’s payment landscape, gateway technology has remarkably extended to create a seamless buying experience across all sales channels and devices. To handle online payments, an e-commerce business must choose both payment services (payment gateway and payment processor). 


Most crucially, the payment processor does not interact directly with an authenticator; this is handled through the Payment Gateway. As a result, selecting the correct payment gateway is critical for safeguarding your customers’ sensitive data. 


You’ll need both a payment gateway and a payment processor to process online transactions for your business. The gateway is where the transaction begins and ends. The customer will enter their credit card details and will be notified whether the transaction is approved or denied. 


The payment processor transfers data from the customer’s bank to the merchant’s bank. Every online transaction necessitates both so it is inconceivable to have one without the other. 

How to select a suitable Payment Gateway and Payment Processor?

Payment gateway technology has evolved to keep up with the evolving payments landscape, despite the fact that they were originally designed for traditional eCommerce business transactions. 


Payment processing can also be managed over a much wider number of channels and devices using modern gateways. This allows businesses and customers to have a more seamless omnichannel experience. 


Different companies can technically manage your merchant account, payment gateway, and payment processing. However, when problems or disagreements develop, this might cause problems. Who is to blame if your online store abruptly ceases to accept payment cards? 


You can avoid interoperability difficulties by getting all three from the same vendor such that there is only one vendor you need to contact if a problem arises. 

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Can CIBIL Score affect your Job Prospects?

Although the CIBIL score’s primary function is to show a person’s credit worthiness, it also aids in determining how financially responsible a job applicant is.

What are the Merchant Benefits of Using Payment Links

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What are the Merchant Benefits of Using Payment Links

Whether you sell online or not, you’ve probably spent a lot of time and effort getting customers to the point of payment. So, it should be simple to accept their payments, right? 

Absolutely! That’s why a payment link can be extremely useful in some situations, such as when you don’t have access to card swipe devices or need to accept B2B payments electronically. Payment links are a wonderful alternative for executing transactions fast and easily in these (and other) situations.  

Businesses are realizing the benefits of going digital and are allowing for online sales where the payment process is one of the most important aspects of a successful sale, and you must approach it carefully to ensure that your consumers have a positive experience with it. 

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What is a payment link?

A payment link is essentially a payment technique that allows you to request and accept online payments from consumers outside of your typical online business. It’s usually powered by one of the prominent payment systems, which assures that both merchants and customers’ payments are secure. It also provides versatility in terms of how it can be used. Wherever you sell online, they can be an email invoice, a social network company page, basic checkout pages on a website, or even channels in messengers. 

How do payment links work?

Customers are sent an e-mail, SMS, or web link with a “Pay Now” or “Pay Invoice” option. Customers who click the payment button are brought to a payment page that displays the amount owed. They can safely fill up their billing and shipping information, and the transaction is complete. 

Who would use payment links?

While some companies may use payment links to receive the majority of their payments, others may only use them on occasion. If you’re a B2B company that sends electronic invoices to customers, for example, you may include payment buttons directly in your invoices to speed up payment. 

Alternatively, you could be a tiny B2C business selling at an event without access to card swipe devices or a virtual terminal. You can simply email a payment link to a customer when they are ready to pay. They’ll get it right away on their phone, and they’ll be able to finish the payment details quickly by inputting their credit/debit card number or selecting a payment wallet like Paytm or Google Pay. 

Making payments in today’s expanding e-commerce markets should be all about simplicity, security, and speed. There are multiple payment methods that have progressed over time, from cash to cards to digital payments, with each advancement being more convenient and advanced than the previous. Payment links, on the other hand, are a significant mechanism that is gaining popularity and traction.  

Here are some of the most important merchant benefits of using payment links to collect money :

Multiple payment methods that are convenient to use

There are multiple payment methods and currencies that customers can choose from when using a payment link. Customers who have already submitted payment information to you will find the page pre-populated with their billing and shipping information; all customers have to do now is click “Pay Now.” Even better, the payment page it directs to is mobile-friendly, making it simple to navigate even on a phone. (Including an eWallet payment option speeds up the process even further.)

Processing time is reduced

For the business, the benefit of payment links is that they no longer need to meet with consumers for payment or wait for a bank transfer, especially for small amounts. They can simply generate a link that is customized with the information of the purchased things and the requested amount, and clients can complete the payment at their leisure. The funds are automatically transferred to the merchants after a successful payment, reducing the inconvenience and eliminating the need for cash.  

Lowered overhead costs

Furthermore, receiving payments through a link eliminates the need for any payment devices such as POS terminals or other third-party applications, reducing setup and maintenance costs. Several apps offer a “pay as you go” model, in which merchants pay a per-transaction cost based on usage rather than registration or monthly price. This lowers the hurdle during initiation, especially for small businesses or those who only accept card payments for a small portion of their sales. 

Improved customer service

Payment links can be shared on any social media or messaging site, allowing businesses to personalize the transaction by including a message thanking customers or promoting other products. Furthermore, payment links give clients the freedom of choosing from multiple payment methods and paying with their preferred method. As a result, it enhances the overall shopping experience and can be used to cultivate a loyal consumer base. 

It's easier to collect payments

You can build a payment link and customize the checkout page with your own branding with minimal IT work. If more payments are made by credit card, it may ease the pressure on your finance or accounting staff and save them time processing checks. 

You can collect payments more quickly

Including a “Pay Now” button on an electronic invoice encourages customers to pay right away, rather than waiting for a physical check to arrive. Paying with a credit card not only expedites the payment procedure, but it also informs you instantly if the funds are available. If not, you can display an error message instructing the customer to try another card, which will immediately resolve the problem. 

Works on an international scale

It can be used to receive or send money in any currency. Whether it’s for a friend or to pay for a service, the person who receives the payment has the option to accept it and convert it, not to change it to another currency, or to refuse it. 


Many people talk about not having enough time in their daily lives. Transferring funds and paying in cash has become a time-consuming process. Streamlining this process by using Payment links, can provide a number of merchant benefits when used. 


With the passage of time, society’s pace has progressively developed, responding to new demands that have surfaced. The electronic market is one area where these shifts are becoming more visible. We have only now recognized the significance of online payment. 

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Different Types of Survey Methods and Popular Survey Templates


Different Types of Survey Methods and Popular Survey Templates

A survey is a means of obtaining and collating information from a group of individuals, more commonly referred to as the sample, in order for organizations, corporations, or institutions to gain knowledge. This data or viewpoint gathered from the sample is frequently a generalization of what a large community believes. 

Different types of surveys aid in the collection of significant or critical data, which is then used by businesses or organizations to make educated and smart decisions. Only when the administered questionnaire is carefully structured to promote response rates and includes both open-ended and closed-ended questions and answer possibilities does the collected data provide useful insights. When it comes to surveys, there is a lot of diversity, and we may categorize them based on how often they are administered or how they are deployed. 

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Types of Surveys:

Let’s look at the different types of surveys now that we know what they are and why we need to conduct them. As previously said, they can be classed in a variety of ways depending on the frequency of administration or deployment as well as how the distribution/deployment takes place.

Survey Types based on Deployment Methods :

Online Surveys

An online survey is one of the most popular types. Online surveys are getting increasingly popular as technology advances by leaps and bounds. This type of survey contains questions that may be conveniently distributed to respondents by email or by allowing them to access the survey if they have access to the internet. These surveys are simple to create and deploy. Respondents are given enough time and space to complete these questionnaires, ensuring that researchers receive unbiased results. Data can be obtained and evaluated fast, and they are less expensive.

Paper Surveys

As the name implies, this survey is conducted using paper and pencil. Many people believe that paper surveys are no longer used. They are, nonetheless, extremely useful for field research and data collection. Computers, laptops, and other handheld devices cannot go where these surveys can. 


There is also a negative side to it. The most expensive technique of data collection is through this type of survey. It entails devoting a significant amount of human resources, as well as time and money. 

Telephonic Surveys

These are conducted over the phone by researchers. Respondents must answer the researcher’s questions about the research topic. These surveys take time and aren’t always conclusive. The effectiveness of these initiatives is contingent on the number of people who answer the phone and are willing to spend time answering queries over the phone.

One-on-one Interviews

A one-on-one interview allows researchers to collect information or data from a respondent directly. It’s a qualitative research method that relies on a researcher’s knowledge and experience to formulate and ask pertinent questions one after the other in order to gather significant insights from the interview. These meetings can take anywhere from 30 minutes to many hours. 


Random sample surveys (to understand public opinion or attitude) and self-selected studies are two other forms of surveys.

Survey Types based on Deployment Frequency :

Cross-Sectional Studies

These surveys are given to a small sample of a larger population in a short amount of time. This kind provides a researcher with a short summary of what respondents are thinking right now. These surveys are quick and easy to complete, and they can be used to gauge public opinion in a specific situation. 

Longitudinal Surveys

Longitudinal surveys assist researchers in making observations and collecting data over a long period of time. Trend surveys, panel surveys, and cohort surveys are the three basic forms of longitudinal investigations. 


Researchers use trend surveys to determine how respondents’ thought processes have changed over time. They utilize these polls to see how people’s attitudes evolve over time.

Retrospective Survey

A retrospective survey is a sort of research in which participants answer questions about events that occurred in the past. Researchers can collect data based on people’s past experiences and beliefs by using this type of survey. Unlike a longitudinal survey, they can save money and time by doing it this way.

Survey Templates

To make educated decisions, a researcher needs a suitable medium to conduct research and collect relevant data. Additionally, a platform for creating and deploying these various sorts of market research surveys is required.

Types of Survey Templates:

Customer Survey Templates

They are critical to the success of any business or organization. It is critical for organizations or businesses to comprehend their clients’ wants and preferences.

Use the customer survey template to gain a deeper understanding of your consumers and to implement any suggestions they provide to help your company develop and thrive.

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Market Research and Marketing Survey Templates

To find out what customers think about products or services, use marketing survey templates. These can also be used by a company to determine whether its items are reasonably priced, collect feedback from customers, gauge their degree of awareness, and so on.

Community Survey Templates

Community survey templates can be distributed to members of associations or foundations in order to obtain input on the various activities carried out by the organization. This helps to understand the members’ experiences and collect comments on what kind of programmes add value, feedback on previous events, and more.

Industrial Survey Templates

Customized survey templates for various industries assist collect in-depth feedback or information from consumers in a variety of industries, including event management, hotel management, fast food, and transportation, to mention a few. The industry player can use these survey forms to figure out what they’re already doing well and what needs more attention from a consumer’s perspective.

Academic Survey Templates

Academic Survey (400 × 300 px)

Academic survey templates are one of the most effective ways to learn how students and their parents react to your educational institution’s efforts.


A questionnaire created by industry specialists aids in the examination of parent/student comments on course evaluations, curriculum planning, training sessions, and other topics.


Non-Profit Survey Templates

Domain specialists created these Non-profit survey templates to collect focused information and comments from non-profit funders, volunteers, stakeholders, and other participants. The surveys collect data from event participants, solicit donor feedback, or conduct an internal survey among volunteers, and address a variety of crucial touchpoints.

How can MIMOIQ help?

When it comes to conducting surveys, researchers have a variety of alternatives. Cost, reach, and the types of inquiries may all influence the strategy you use. 


MIMOIQ can help you get started with customized surveys to aid you in your research. Here are a few factors that make MIMO an excellent choice for various types of research surveys. 


When it comes to surveys, it’s essential to keep them short in order to hold respondents’ interest. As a result, MIMO obtains some information automatically, such as the participant’s location, decreasing the number of questions you must ask. MIMO provides beautifully drawn pre-designed surveys that will capture and hold your participants’ interest from start to finish. 


The majority of people nowadays conduct surveys using their mobile phones. Many desktop surveys do not transition well to mobile devices, resulting in a significant drop-off rate. MIMO’s designs are adaptive, meaning they can change to integrate with different kinds of devices. 

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6 Tips on Optimizing the Last-Mile Delivery with Software Solutions


6 Tips on Optimizing the Last-Mile Delivery with Software Solutions

Last-mile delivery is a crucial procedure in the supply chain. Customers expect a memorable delivery experience, including where you’d drop their items, the waiting time, and the overall delivery costs. When done right, your last-mile delivery operations can scale your business. Otherwise, it would make customers shift to your competition.

According to a report by Yahoo Finance, the last-mile delivery market is expected to grow by over $146 billion from 2021 to 2025, with a CAGR of 15.06%. This means you need to optimize your last-mile delivery solutions to keep your business going. Now, what are the advantages of improving your last-mile delivery?  

Improving your last-mile processes in modern-day delivery operations can help reduce wastage and the cost of operations. It can also increase customer satisfaction and help generate more revenue. To overcome last-mile delivery challenges and bring the best services to your customers, follow the best practices below

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Centralize all your logistics data.

When getting a last-mile solution, make sure all your data is centralized. You should be able to see inventory availability and deadlines on a single dashboard. Other things that could be available on your software are safety concerns, cost overruns, and delays. Whatever insight you need to make your last-mile delivery process faster, it should be on your software.

It’s a bonus if you can see essential data analytics and metrics, such as the cost per case, customer preferences, and cost per delivery. Having all information in place will help you see last-mile delivery trends and opportunities and evaluate which areas of your service need improvement.

Control and automate your last-mile delivery process.

Automation is the key to fully optimizing your last-mile delivery process. It promotes efficiency, saves time, brings better customer service, and improves your overall performance. Some of the operations you can automate using your software include:

Optimize and improve your customer management.

Excellent customer service should be the core of your last-mile delivery goals. After all, your customers determine your delivery success. To improve customer management, you can provide the following services:

Empower your drivers.

Delivering an optimal customer experience starts with your team, including your drivers. For example, in the case of delivery route changes or potential delays, your drivers should always be kept in the loop. You should also monitor their performance or have a motor vehicle record background check to ensure that they can meet the turnaround time and deliver safely.  

The bottom line is your drivers shouldn’t get all the blame whenever there are lapses on your last-mile delivery. So, make sure you’re clearly communicating with them. Ask what are some of the challenges they’ve encountered during the delivery process and provide solutions when necessary. If your drivers become unhappy with their jobs, it might affect their retention and loyalty to your company.

Take advantage of the “locals.”

Have you ever thought of outsourcing your last-mile delivery process to local carriers or using local stores as distribution centers? For the best last-mile optimization, you should take advantage of the locals.

Most new businesses prefer outsourcing their delivery operations to local carriers because they’re more reliable and knowledgeable of the local area. Local carriers also work with lower delivery volumes; hence, a quicker and more efficient delivery.

On the other hand, using local stores as depot sites also helps you minimize the resource requirements for setting up supply chains. It also enables you to easily increase the number of depot sites in different destination zones, making it more convenient to plan pick-ups and drop-offs while keeping costs at a minimum.

Choose the right last-mile delivery software.

Of course, all the best practices above wouldn’t be possible if you don’t know how to choose the right software for your delivery operations. To select the best ERP software companies, determine what needs to be optimized in your last-mile delivery. List down all possible challenges and opportunities. The logic is that getting software should serve as a solution to your problems, not a new or added burden.

The Future of Last-Mile Delivery

The e-commerce landscape is continuously evolving, and customer expectations are also growing higher. Hence, it’s crucial to keep up with the competition, be prepared for the changing of the tides, and learn how to improve last-mile delivery. Why settle for less when you can go the extra mile in your services? Find the best last-mile solutions on the market to improve your delivery process and overall customer service.

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Top 10 Questions regarding ‘Criminal Record Checks’


Top 10 Questions regarding ‘Criminal Record Checks’

There are a number of factors to consider before recruiting a new employee for your firm. While skills, experience, and attitude should always be taken into account, it’s also critical that you conduct a criminal background check on your possible new hire. A criminal records check is part of the thorough background investigation that takes place before an applicant is hired. It checks numerous records available in the public domain to uncover the candidate’s criminal past, if any.

About 52% of businesses claimed they run criminal background checks to ensure that careless hiring is avoided. Surprisingly, in some places of India, criminal record checks indicated a 75 percent failure rate of candidates.

Employers all over the world include criminal background check questions in their job applications to verify the applicants’ criminal records. During the employment process, a criminal background check of potential hires aids companies in assessing job candidates’ antecedents. 

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Here are a few questions you should know the answers to when conducting a Criminal Records Check :

Why is it necessary to run a criminal background check?

To provide a truly secure workplace devoid of criminal intent, a thorough criminal records check becomes vitally necessary. With a criminal background check, you can be sure you’re hiring people with a clean record. This also involves searching the Litigate database. A litigation database check determines whether a candidate’s name appears in any proprietary or public database, such as a civil lawsuit database, criminal databases, and/or regulatory compliance database. Both Indian and international databases can be searched to see if the candidate has any ties to organized crime or has been referenced in any legal proceedings. When a competent professional agency does not do a criminal records check, such offenses can cause irreparable damage to a company’s reputation. According to a study, discrepancies linked to criminal records and references accounted for 19.5 percent of all discrepancies in India in 2016. 

To whom should we run a criminal background check?

Every new employee should undergo a criminal background check to ensure that no criminals access your organization. A single inconsistency can have a negative influence on your workplace’s safety, motivation, and brand reputation. A criminal background check is required regardless of the hiring level! 

Are there any regulations governing the checking of criminal records?

In India, there is no law specifically dealing with criminal records or background checks. However, for conducting criminal records checks, the Indian Contract Act, Indian Penal Code, and Information Technology Acts of 2000 and 2005 are often used as benchmarks. Companies that fail to keep personal data obtained on employees confidential may face penalties under the Credit Information Companies (Regulation) Act of 2005.

What databases can I use to look for criminal records?

Litigation-related information can also be found via the National Crime Records Bureau and the CBI’s Most Wanted Lists, in addition to district magistrate, state, and Supreme Court public records. The list of defaulters can be found in databases maintained by SEBI, RBI, the Registrar of Companies, and the Central Vigilance Committee’s list of corrupt officials.

How do I do a criminal background check?

It’s critical to seek advice from a reputable firm with access to indexed criminal records and litigation databases. It is critical to inform the candidate that a criminal records check will be conducted and secure his or her written consent before proceeding. In most cases, employers consult with background check companies to do thorough criminal background checks! 

What methods do background check businesses use to search for criminal records?

Companies that conduct background checks often scan a range of sources, including local, state, and federal databases, as needed. While there are numerous sources available, the ones chosen will be determined by the exact searches that your prospective employer has requested. 


One of the most prominent sources for criminal and offense history searches is state court records. While some municipal courts may make their documents searchable online, around 30% of courthouses require direct access in person. In order to assist in-person courthouse record searches in these jurisdictions, background check organizations execute real-time criminal records searches and maintain a network of court runners. As you might expect, such in-person searches take time, but they allow screening companies to get the most accurate and up-to-date information from the court. 

Is it possible to suspend an employee based on a criminal background check?

In India, if a government employee has spent 48 hours or more in police custody, he or she will be automatically suspended. Any offence, including dowry killing allegations, might lead to such detention. Disciplinary committees and policies are established by private companies. After evaluating each case, they can decide on a course of action.

What should you do if you come upon anything negative?

One of the most basic steps in recruiting the best individuals is to run a criminal background check. After a thorough investigation of the applicant’s background, a hiring decision should be made. Before making a hiring choice, it’s a good idea to offer the employee an opportunity to explain the negative finding.

How can the HR manager confirm that the criminal background check on the job application is accurate?

The greatest criminal background checks are those that are accurate, thorough, quick, and obtained legally. The inclusion of criminal background check questions in the job application is the first step in conducting a complete criminal record check.


The checks can take a long time, cost a lot of money, and necessitate a lot of diligence. For interstate and international hires, the problems multiply. The HR manager should not let any financial or time restrictions allow the criminal background records check process to be shortened. 


What are the rights of employees/applicants?

The criminal record check report received by the firm may be incomplete or erroneous due to the constraints inherent in the process. To protect the rights of employees/applicants, the law compels employers to give employees/applicants the option to present additional information to substantiate the report’s incompleteness or inaccuracy. 


Individuals should be given a copy of the report and given enough time to respond with the requested additional information in the interest of fairness. If the people fail to provide the required information within the specified time frame, or if the information provided is insufficiently persuasive, the company might begin an adverse action procedure while keeping the individual informed. Individuals will then need to seek the respective judicial authorities for dispute resolution if they have any further grievances. 


Is there a limit to how far back criminal record checks can go?

Employers can decide how far back they want the search to go, with seven years being the most popular option. Other options include ten years and “unlimited,” which looks for all reasonably available information. After the search is completed, the records that are shown in the report will be determined by how far back the search was conducted as well as any applicable legal constraints. Background check businesses can record criminal convictions indefinitely in most jurisdictions; however, certain states limit the reporting of convictions to seven years.


A number of factors are considered when determining whether a record is within the seven-year timeframe, including the date of conviction, release, or parole. Many screening businesses examine these similar variables, as well as periods of probation when deciding whether to publish a conviction record that can legally be reported indefinitely but the customer has requested a fixed (e.g., seven-year) time limit. 


In terms of non-conviction, most background check agencies are unable to report anything older than seven years (such as non-pending records of arrest, criminal case dismissals, etc.). Non-convictions, on the other hand, are not required to be reported in a few states.


A criminal record check allows you to make an informed decision regarding a candidate’s appropriateness and fit for your organization. Even though a conviction does not automatically disqualify a candidate, you will be in the best position to determine whether their criminal history poses an unreasonable risk to your organization. 

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How to optimize Cash on Delivery Process and Why it’s Needed


How to optimize Cash on Delivery Process and Why it's Needed

Cash on delivery, or COD, is a word that most of us in the eCommerce industry and online buying are familiar with. In simple terms, it is a method of payment in which the customer pays the courier or vendor immediately with cash or credit card when the product is delivered. This is considered to be one of the most popular methods of online buying and selling transactions. 

Without a doubt, technology has brought about a sea change in every industry throughout the years. Due to several constraints imposed by protracted lockdowns, the pandemic has hastened technological adoption and disrupted various sectors, with the logistics industry being at the forefront of change. The ecommerce logistics industry was likewise one of the few to recover quickly after the lockdowns. 

However, the pandemic has changed the way the industry functions, with innovations such as contactless deliveries becoming a must, and as a result, more people shifted to ordering on prepaid ecommerce portals during the lockdown period. 

While the eCommerce business has embraced these on a massive scale, India has traditionally been a cash-based country, and as vaccinations are being delivered to the populace while safety measures are implemented, the Cash on Delivery (COD) mode of payment is resurfacing. When it comes to payments, India is mostly a cash-based economy, despite the fact that a large percentage of the population has adopted digital payments. This means that the Cash on Delivery (COD) mode of payment will continue to be a major priority for eCommerce websites and marketplaces.

Despite the popularity of digital payments like UPI, card payments, and mobile wallets, research shows that COD still accounts for one of the greatest percentages of overall payment methods in developing countries. While the Cash on Delivery process appears to be simple for customers and a painless one for businesses, it is not without its drawbacks.


Because COD payments have intrinsic concerns such as a higher possibility of order rejections at the time of delivery, which leads to higher sales returns, a comprehensive, robust solution for a frictionless Cash on Delivery process must be established. This has a direct impact on revenue realizations, inventory planning, and other aspects of the business, all of which have an impact on the company’s bottom line.  

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Why do Indians Prefer Cash on Delivery?

Even if our society is becoming more technologically advanced, credit/debit cards, net banking, and e-wallets account for only 30% of internet purchases. The following are some of the reasons why cash is still king:

Some clients prefer cash on delivery because they want to be certain that the goods that they receive are what they expected. They prefer to inspect the product in front of the delivery person before deciding whether or not to accept it. They can seek a refund if they receive an incorrect or broken product if they opt for payments using cash on delivery. 

Here are five practical strategies to improve the eCommerce logistics industry's COD order delivery procedure.

Examining the customer's history

Every firm has both good and bad customers. Some people may be prompt in completing their monetary transactions for orders, while others may drag the process out. For logistics companies to enhance the COD process, they should use consumer behavior analytics based on previous orders and rejections. This can then be utilized to create internal flags, allowing the COD process to become more efficient by screening out clients who are serious about their purchases at the time of order taking. 

Verification of customer contact information and address

In eCommerce, numerous social media outlets account for a significant portion of consumer acquisition. These consumers are typically from Tier 3 and Tier 4 cities, and they want to pay by cash on delivery because they are making their first online purchase. Helping customers write appropriate addresses with house/ward numbers and local landmarks while placing orders is critical. Address validation software is used by most large eCommerce retailers and websites to identify problematic addresses and execute an address re-verification process before shipping those items. 

Rechecking a customer’s address and phone number might go a long way toward making the Cash on Delivery process unfold smoothly. Re-validating a customer’s contact number via OTP, doing an address check based on the content of an address, and validating the pin code based on the content of an address are all important procedures in this process. The use of Google Maps APIs to indicate redundant/bad addresses will ensure that last-mile delivery goes smoothly.  

Updating customers in case of a delay

Nobody wants their orders to be delayed, especially customers. However, in situations like the current pandemic, unforeseen delays are unavoidable. Logistics providers can integrate deeply with carriers’ Transportation Management Systems and Delivery Mobile Applications to keep customers informed of any transit delays caused by COVID-19 limits, natural disasters, carrier-initiated delays, and so on. 

Businesses should share a shipment’s Non-Delivery Reason (NDR) in advance to ensure that the delivery executive’s comments about the non-delivery of COD shipments are accurate. Furthermore, sending NDRs to customers via SMS or WhatsApp and receiving comments from them via these platforms will allow customers to alert the company to any gaps in real time, allowing corrective action to be taken. 

TAT adherence for shipping timelines

It’s critical to stick to the TAT (Turn Around Time) that was promised to the customer. Logistics platforms can undertake an internal analysis based on a carrier’s recent performance in those cities, lanes, or pin codes to allocate a carrier with the highest chance of delivery conversions and TAT adherence. These will enable them to detect carrier capacity, infrastructure, and on-time delivery difficulties, as well as assign the best possible carrier for COD goods. 

Enabling electronic/card payments for COD orders

Customers/consignees should be able to pay for COD orders using UPI, Wallets, or by swiping their debit/credit cards on an EDC machine at their doorsteps. Allowing such electronic payment options will, in turn, reduce customer rejections and improve the Cash on Delivery process. 


With COD remaining the most popular mode of payment for ecommerce, brands, ecommerce websites, marketplaces must be highly adaptable in terms of technology and internal and external control mechanisms to ensure increased COD order deliverability. The measures outlined above will go a long way toward accomplishing this goal.

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