What is a Customer Satisfaction Survey? And its Types

Customer Satisfaction Survey

What is a Customer Satisfaction Survey? And its Types

Connecting with customers to understand their needs and solve their issues makes a brand popular and increases customer retention. It is essential to know how customers feel about your product and services.

But the hurdle comes in front of the company in connecting with customers to get feedback. For this problem, the Customer satisfaction survey helps the brand connect easily with its customers.

The concern is which type of survey is helpful to get feedback from the customer. This post will give you an idea about Customer satisfaction surveys and their types. So that you can use it while interacting with customers.

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What is a Customer Satisfaction Survey?

The customer satisfaction survey is a questionnaire that many enterprises use that helps them understand how satisfied their customers are with their customer support team’s service or by the customer service knowledge base content like FAQs, help articles, etc., on the company’s website.

Does a customer satisfaction survey typically include questions about delivery, product quality and value, delivery speed and availability of products, product information via the website, technical support, and service quality? 

Customer satisfaction surveys are often conducted online but can be completed in person or via telephone.

Now the market is competitive, and the company is trying to improve its services and products for customers. In this, the Customer Satisfaction Survey plays a critical role in understanding how many customers are not satisfied with services and products provided by companies.

The collected response helps to evaluate why your customer like your product over your competitor and how you can work more on customer satisfaction. 

How to calculate the Customer Satisfaction Survey?

To calculate the Customer Satisfaction Survey, divide all positive responses by the total responses received and multiply them by 100 at the end. The digit you get in percentage is the complete satisfaction level of your customers.

For example:- Let’s calculate the CSAT score.

Survey with a question like “How satisfied you are with our service” they can answer it by only rating your service in a number, and it is easy to answer for them. The rating will be 1 to 7, 1 to 3 being the worst, four average, and 5 to 7 satisfied. 

It is easy to interact with customers to know their experience and whether they are happy with the services. If customer experience could be better, then it is easy to know at which point it needs to improve so that it will not affect the customer cycle. So you can use surveys at various touchpoints to get the big picture of how the customer feels during the process.

You can do this customer satisfaction survey questions of different types according to the need of the process. Now let’s discuss the types of Customer Satisfaction Survey questions.

Customer Satisfaction Survey Questions

The customer satisfaction survey is one of the most important ways to measure customer satisfaction. While interacting with agents, It can be done in a number of ways, by phone, email, etc.

A great way to know how customers think is to take the survey after completing the interaction with the brand so that customers can respond honestly. While doing the survey, always use unbiased questions so that you can get honest feedback. The survey should be short and to the point. 

Customers take surveys because they want feedback, so don’t make it too long.

The following are the different customer satisfaction questions that can be used in a survey:

4 Types of Customer Satisfaction Survey

A survey is a tool used to collect information from a group of people. It allows you to gather data about their opinions and feelings toward specific issues, services, or products. Surveys let you make decisions based on this data and help you better understand your customer base. 

To give your customers the best possible service, you should consistently ask them for feedback and survey opinions to keep up with industry trends.

There are four types of customer satisfaction surveys that you can use to gain valuable insights into how your customers feel about your brand.

Net Promoter Score (NPS)

The net promoter score NPS survey help asks customer questions like “How likely are you to recommend this product to your known ones,” and they can answer it by rating you 1 to 10.

This survey helps you to know how many customers are satisfied with your services and products. Give you an overview of how many customers like your product and service so that you can work on it. NPS is used to get an overall view of customer satisfaction with your service and products.

It helps understand customer loyalty and how likely they are to recommend your service or product.  NPS also provides you with a benchmark of your business so that you can compare it with other companies in the industry.

Customer Satisfaction Score (CSAT)

A Customer satisfaction score is also known as CSAT. Businesses use this customer service metric to determine how satisfied customers are with a company’s services and products.

It helps measure customer experience while interacting or on specific services and products. A customer satisfaction score survey can be used at every touchpoint to gather customer satisfaction levels.

The survey is just in a rating form with a question so that a customer can relate to it and share the worst or good experiences with the product. The survey format will be like the given image.

Many companies implement CSAT surveys at the end of their knowledge base guides that help users self-serve. From that CSAT score, admins can know if the principles serve their purpose.

Customer Effort Score (CES)

A CES survey helps to know how much effort a user makes in using features or performing actions in your product. This survey will help you find flaws in your product so that you can work on it.

In a customer effort score survey, you ask a question about a particular process and feature so that getting customer feedback can help find flaws. Ask customized questions from your user base to get more insights on your product.

Visual Rating Survey

Visual rating is one of the most used surveys by companies because it helps them interact with customers differently. Where customers have to write or rate to give answers to survey questions. Visual rating surveys are impactful and easy to answer.

This survey is in three types of formats – stars, smiles, and thumbs up / thumbs down.

This survey is elementary to answer and understand. In this survey, customers have to give a rating from 1-5 stars on a given question. The ratings are shown in images such as smiley faces, thumbs up/down, etc. These images help customers understand what they must do to answer this survey question.


We discussed every aspect of the Customer Satisfaction Survey so that you can use this knowledge and implement it in your business. This article will help you to understand how good your product and service are from the customer’s point of view. 

Do share your views in the comments on what more can be included in this article to make this a better resource for all visitors.

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How to Increase Survey Response Rates: 10 Actionable Tips

How to Increase Survey Response Rates 10 Actionable Tips

How to Increase Survey Response Rates: 10 Actionable Tips

The survey is only helpful if you have a good response rate. However, having a reasonable survey response rate varies by business; you can do a few basic things to significantly enhance survey response rates, such as personalizing the survey. Personalization is one method that can assist in raising survey response rates.

Creating surveys is one aspect of the business, but obtaining sufficient survey responses is something you need to work on and is the major problem. The ultimate purpose of your survey is to gain a comprehensive understanding of your company’s health and where it stands in terms of customer satisfaction.

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What is Survey Response Rate?

A survey response rate is the proportion of persons who finished your survey versus those who got it. In most cases, response rates are presented as percentages.

Calculating Survey Response Rate

Use the following formula to get the survey response rate:

Response rate = several persons who completed the survey divided by the total number of people who received it multiplied by 100.

Assume you sent out a survey to 1200 clients, and only 720 responded. Your response rate would be 60% (720/1200 x 100).

Importance of Survey Response Rate for Business

When it comes to the survey response rate, there are no set criteria. So, it would help if you looked for higher survey response rates. Here are some compelling reasons why:

A survey response rate of more than 50% is considered excellent. This number comes when there is a strong commitment between the client and the firm. Many factors can influence response rate, including distribution technique, survey invitation, industry, demographics, and even incentives.

Let us check how you can increase the Survey Response Rate -

1. Personalizing your Survey

Personalization is becoming a requirement, and clients and target audiences expect it from you. According to some surveys, 72% of customers step ahead to interact only if the survey or message is finely customized. Ask inquiries that are relevant to your respondent and address them by name. You may also brand your surveys to add credibility and an appealing appearance. 

Additionally, adapt the open-ended inquiry to boost involvement.

It can be time-consuming if done manually. As a result, you can use online survey solutions with comprehensive customization possibilities to help make things and the process simpler and faster.

2. Using Incentives

Customers love to get incentives or rewards from businesses, and adding incentives can be the best way to increase your survey success rate. Rewards and incentives help improve survey participation or increase the survey response and completion likelihood. Make the most of your incentive fund by following these suggestions:

3. Sending Survey from the Company Domain

When it comes to the importance of credibility, you should not take any chances. Sending surveys through personal domains or disguising the sender’s email address will not result in getting an adequate email delivery rate. When you issue surveys from your corporate domain, it helps to add credibility and enhance your open rate, increasing survey response rates. Respondents get the feeling of security to answer questions from a respectable business.

4. Using Psychological Theory

Using psychological theory to boost survey response rates is an effective method. According to cognitive dissonance theory, minimizing dissonance is crucial in deciding whether to respond. In other words, you can encourage desired behaviors by framing meaningful surveys as being consistent with someone’s values and views about themselves.

You can appeal to a person’s values in a way that makes them more likely to reply while drafting a questionnaire along with the cover letter. Assuming that failure to answer is contradictory with a person’s self-perception of being a helpful person, or at the very least one who honors reasonable requests, failure to respond will result in cognitive dissonance.

5. Keep it Short and Simple

Which of a two-page survey and a one-page survey would you respond to? You should go for the one-page survey. People are busy, and everyone expects things to be brief and easy to comprehend, even your consumers.

The Survey data collection industry knows the importance of valuing customers’ time. Create questions that are easier to understand, and remember to let respondents know how far they have gotten through the survey with each question answered. 

It will motivate them to respond to all inquiries. For example, if the user finished three of the five questions, you might inform them that there are only two more to go!

6. Choosing the Right Channel

Send surveys across outlets where you will find respondents easily. As a result, selecting the appropriate medium is critical for enhancing survey response rates. For example, an email survey may reach more individuals and receive more responses than an SMS if it is a B2B survey. This is because more people are using the channel.

7. Being Honest with the Expectations

Inform respondents how long the poll will take upfront. A time of 5-10 minutes must be enough and mention the same. Customers give their response to more human text signals than to a progress bar during the survey. ‘Just a few more questions.’

8. Showing Gratitude towards Respondents

Consider the last time someone truly praised you for the work you did. You must have felt obligated and tried to give them more. That is how gratitude operates. The more you thank a person for the response or help you receive, the more you get the help. Take the time to thank your customers for their time and effort in completing your surveys. After users complete the primary survey, send automatic thank you letters or give them a modest gift.

9. Consider Self-Perception Theory

Self-perception theory, another tool from the domain of psychology, is the premise that people infer attitudes and knowledge about themselves based on interpretations of the reasons for their behavior. Self-observation is used to make interpretations. A positive attitude presented toward the survey response arises when a person’s decision to give a reply to the survey is connected with internal causes rather than external constraints.

These attitudes of self-perfection then influence your behavior. The self-perception paradigm is essential for the more general issue of online survey response. In other words, if you are keen to respond to a survey because you believe you will turn out to be a helpful person, you will respond again to reinforce that positive belief.

10. Sending Gentle Reminder

Your respondents may need to remember to react to your surveys or be unaware they have been delivered. You can send them reminder emails to ensure potential responses are received. It has the potential to increase your survey response rate by 36%. But, once again, do not worry them too much about it. It is acceptable to send up to three reminders.


You can significantly boost your survey response rates with the suggestions provided above. However, it would help if you had a professional hand, and MIMOIQ is the best that can do the job through an automated process. MIMOIQ allows you to construct relevant questionnaires from pre-built templates, deliver across numerous channels, customize your surveys, set up automated reminders, and automate the workflow.

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Survey Errors: Top 6 Common Mistakes and How to Avoid Them

Survey Errors Top 6 Common Mistakes

Survey Errors: Top 6 Common Mistakes and How to Avoid Them

The survey data collection industry is huge and plays a vital role in organizations’ hiring candidates or offering services to their target audience. There is no denying that data is valuable. It provides profound insights into previous occurrences as well as future projections. Both these aspects make the survey a valuable resource for social and economic knowledge. However, data can only be beneficial if it is accurate and dependable.

Surveys are widely used in research to collect information from a pre-defined set of respondents, particularly in the social sciences. This procedure serves a variety of goals and is carried out by the methodology chosen. A survey comprises data collection using questionnaires, QR codes, or other social networks. However, there are cases where survey errors happen, which can bring information gathering to a halt. A lack of tools and ideas can result in survey errors.

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What do survey errors mean?

Survey errors might occur while developing, deploying, configuring the parameters, or targeting the audience. Different errors take place, and each is different. It might be anything from a typo, adding incorrect answer options to a question, or incorrectly evaluating the findings.

If you’re wondering how grave an error can be, consider this: A small mistake in targeting, ordering, or selecting questions, or even in how you construct questions, can irreparably harm the quality of your feedback data and, as a result, your analysis.

This article presents some survey errors and how you can get away with them to ensure you get the correct data.

1. Asking Too Many Questions

Including too many questions in your surveys will create a frustrating situation for respondents, regardless of your real and sincere desire to collect as much data as possible. There can be a situation where the respondent avoids answering the question. The best way to avoid this error is to finalize a sequence of questions that will provide detailed insights.

However, somewhere along the way, you lose sight of what to ask and add a slew of questions that make sense at the time.

However, they are only baggage for your overall survey, and you can get accurate feedback even if you do not include such questions. The best is to use skip-logic to guarantee that you only ask the appropriate queries to the appropriate clients.

If you believe all the survey questions are necessary and cannot be deleted, try breaking them into short surveys, making the respondent feel comfortable. You can include them at various times along the client journey.

2. Creating Single-Choice and Multiple-Choice Questions

When developing surveys, it is typical to create confusion between single-choice and multiple-choice questions (MCQs). There are several answer alternatives for single-choice questions, but only one correct answer. Multiple-choice questions, however, allow you to select more than one alternative. For instance, if you are running a hotel chain and want to introduce pet grooming services. So, you will need to create a survey asking customers different questions in single- and multiple-choice formats.

The best is to provide a multiple-choice question, having checked answers here so that customers with numerous pets can answer appropriately. Still, instead, you include a single-choice answer option with a radio button. Consider the responses you might receive once you have learned how to ask for specific input. It is easy to pick which type of answer is best for your survey question when you correctly anticipate the responses you may receive.

3. Using Complex Language

One of the companies’ major survey errors is using complex languages. Regardless of who is taking your survey, avoid using jargon or technical phrases that may confuse your respondents, and instead, use simple and uncomplicated English.

If you want to use complicated phrases, give clear descriptions and examples to help readers grasp them. It would be best if you spoke in a language your target audience would comprehend. For instance, consider the following questions. Increase the reply-to-ratio; the second question provides additional clarity for anyone who is slightly unclear about what the first question means.

4. Going Overboard

It’s already challenging to attract more customers to conduct surveys and adding more than the needed open-ended questions only adds to the difficulty.

Example: Customers must provide extensive responses to open-ended inquiries. Assume you want to know what your customers think of your website and the overall experience of their navigation.

You would need a full description of each feature to understand how you treat your customers, but your customers need something else. More open-ended questions require more work and time to answer, which are signs of good surveys with a high completion rate.

The best you can do is collect in-context feedback by asking many close-ended questions followed by a follow-up question. You can also add a skip option so that clients aren’t forced to answer questions they don’t want to.

5. Including Survey Introduction

Try to avoid it, even if it’s as simple as leaving out the introduction to your survey. There are several causes for this. First, a good opening gives a taste of what and why this survey is the best way to get your audience’s attention.

Secondly, if you avoid introducing your survey, your respondents may feel uneasy or even suspicious about the purpose of your survey and opt out entirely. A clear and simple explanation of the purpose of your survey, in the beginning, will help get people interested and get them to read on.

6. Rushing out to get the survey done

It would help if you stayed calm when getting survey incentives. After you’ve spent time picking your questions, the last thing that happens is rushing to distribute your survey and running the risk of not getting the results you intended because the overall process needs to be corrected.

Even if you are an expert in the subject of your questions, it will be difficult to predict how recipients will respond to them without further investigation. However, you can take the right steps to get some results.

Rephrase your questions and suggest having a few co-workers verify them and tell you how they would respond. The best thing to do is to evaluate the survey questions created with your close friends. It could be anything from figuring out how your questions fit together and how long it takes people on average to answer each one to determine how your questions are put together and if anyone got them wrong.

Some other points to consider for avoiding Survey Errors

Making the best use of Survey Methods

After going through all the above points, we hope you see how critical it is to get your terminology and questions correct, add an intriguing survey beginning, and avoid finishing your survey project.

Finally, if you have given yourself enough time to develop and evaluate your survey, you can identify anything essential to raising the effectiveness of the survey. MIMOIQ is helping companies gain access to audience mindsets towards products or services through our survey and data collection services.

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How MIMOIQ is helping Hinduja Leyland Finance to scale up their Operation-Process.

How MIMOIQ is helping Hinduja Leyland Finance to scale up their Operation-Process.

Here is an example of the tasks and processes that MIMOIQ executes for Hinduja Leyland Finance: Hinduja Leyland Finance offers easy financing options or car loans to customers who are looking to purchase a vehicle.

About Hinduja Leyland Finance

Hinduja Leyland Finance Limited offers loans to customers for commercial and personal vehicles including tractors, cars, and multi-utility vehicles in India. It was incorporated on November 12, 2008, and finances a wide range of commercial and personal vehicles in the primary as well as the secondary market of used vehicles. These include medium and heavy commercial vehicles (“MHCVs”), light commercial vehicles (“LCVs”), small commercial vehicles (“SCVs”), cars, multi-utility vehicles, three-wheelers, and two-wheelers. 

HLF’s vehicle finance business has a diversified customer base comprising of First Time Buyers, Captive Users, Retail Operators, Strategic and Large Fleet Owners, Small Truck Owners, and self-employed individuals, who are largely based in urban and semi-urban locations. HLF also finances tractors and construction equipment and provides loans against property. In September 2015, HLF launched their housing finance business through its wholly-owned subsidiary, Hinduja Housing Finance Limited, which focuses on providing finance for affordable housing loans. 

Challenges faced by Hinduja Leyland Finance in recovery of loan amount after the car has been picked up.

There could be several reasons for the scenarios mentioned below :  

MIMOIQ assists Hinduja Leyland Finance to overcome these challenges by providing and executing a comprehensive audit process for the identification of the vehicle and recovery of loan amount. This task is made easy with the help of their vast network of field officers equipped with cutting-edge technologies. 


How is MIMOIQ helping Hinduja Motor Finance achieve their goals?

If a customer avails a car loan from Hinduja Motors Finance and a situation arises where the customer is unable to pay his/her installments for two consecutive months, the car is picked up and sent to a car yard. Our field officers are then activated via the robust MIMOIQ mobile app powered by MIMOIQ’s software solution, TraQSuite. The field officer assigned the task with the data provided by the Hinduja team visits the car yard to verify whether the vehicle is indeed the same vehicle that was registered under that particular loan. This is done by clicking pictures, verifying chassis numbers, vehicle registrations, and also matching the documents available at the yard with the data that the field officer possesses. Once the vehicle has been identified, the field officer then reports back to the client with the required data.

Nationwide coverage with skilled field officers

We create long-term value for the Hinduja Motor Finance Group with our cutting-edge technology and a ground presence of 14000+ field officers. MIMO’s professional field officers are equipped with agile technology that ensures data authenticity, which includes geotagging, negative monitoring, quality management, and real-time data delivery—a robust mix of services and tech to provide an organization with comprehensive constructs required to execute any activity related to audit surveys that include document verification, asset identification, data authentication, and real-time reporting. 

Streamlining the Asset Audit Process

The asset audit process for Hinduja Motor Finance is deconstructed into 3 easy steps by MIMO that includes

Asset Identification

This includes verifying and matching the data provided by the client. 

Data Authentication

This includes verifying all document-related data and authenticating the information received by the client. 

Real-time reporting

Instant updates regarding any development regarding a particular task or activity. 

Reduction in Turn Around Time (TAT):

A vast network of field officers across the country ensures reduction in TAT for any task assigned by the client. With MIMO’s ever-growing army of field verification associates, multiple tasks can be assigned, and multiple visits can be executed within a short period of time. 

How can this process be used to help other brands?

Organizations with similar standard operating processes (SOPs) can avail of MIMO’s software solutions for Asset and Inventory management, streamlining of asset audit processes, seamless data integration and verification, and the utilization of highly scalable, portable, and easily integrable automated processes.

We create long-term value for organizations with our cutting-edge technology and a ground presence of 14000+ field officers. MIMO’s vast network of professional field officers equipped with agile technologies enables a highly effective and efficient mix of skilled associates and state-of-the art tech which ensures that tasks are completed within a short period of time. 

Different Types of Survey Methods and Popular Survey Templates


Different Types of Survey Methods and Popular Survey Templates

A survey is a means of obtaining and collating information from a group of individuals, more commonly referred to as the sample, in order for organizations, corporations, or institutions to gain knowledge. This data or viewpoint gathered from the sample is frequently a generalization of what a large community believes. 

Different types of surveys aid in the collection of significant or critical data, which is then used by businesses or organizations to make educated and smart decisions. Only when the administered questionnaire is carefully structured to promote response rates and includes both open-ended and closed-ended questions and answer possibilities does the collected data provide useful insights. When it comes to surveys, there is a lot of diversity, and we may categorize them based on how often they are administered or how they are deployed. 

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Types of Surveys:

Let’s look at the different types of surveys now that we know what they are and why we need to conduct them. As previously said, they can be classed in a variety of ways depending on the frequency of administration or deployment as well as how the distribution/deployment takes place.

Survey Types based on Deployment Methods :

Online Surveys

An online survey is one of the most popular types. Online surveys are getting increasingly popular as technology advances by leaps and bounds. This type of survey contains questions that may be conveniently distributed to respondents by email or by allowing them to access the survey if they have access to the internet. These surveys are simple to create and deploy. Respondents are given enough time and space to complete these questionnaires, ensuring that researchers receive unbiased results. Data can be obtained and evaluated fast, and they are less expensive.

Paper Surveys

As the name implies, this survey is conducted using paper and pencil. Many people believe that paper surveys are no longer used. They are, nonetheless, extremely useful for field research and data collection. Computers, laptops, and other handheld devices cannot go where these surveys can. 


There is also a negative side to it. The most expensive technique of data collection is through this type of survey. It entails devoting a significant amount of human resources, as well as time and money. 

Telephonic Surveys

These are conducted over the phone by researchers. Respondents must answer the researcher’s questions about the research topic. These surveys take time and aren’t always conclusive. The effectiveness of these initiatives is contingent on the number of people who answer the phone and are willing to spend time answering queries over the phone.

One-on-one Interviews

A one-on-one interview allows researchers to collect information or data from a respondent directly. It’s a qualitative research method that relies on a researcher’s knowledge and experience to formulate and ask pertinent questions one after the other in order to gather significant insights from the interview. These meetings can take anywhere from 30 minutes to many hours. 


Random sample surveys (to understand public opinion or attitude) and self-selected studies are two other forms of surveys.

Survey Types based on Deployment Frequency :

Cross-Sectional Studies

These surveys are given to a small sample of a larger population in a short amount of time. This kind provides a researcher with a short summary of what respondents are thinking right now. These surveys are quick and easy to complete, and they can be used to gauge public opinion in a specific situation. 

Longitudinal Surveys

Longitudinal surveys assist researchers in making observations and collecting data over a long period of time. Trend surveys, panel surveys, and cohort surveys are the three basic forms of longitudinal investigations. 


Researchers use trend surveys to determine how respondents’ thought processes have changed over time. They utilize these polls to see how people’s attitudes evolve over time.

Retrospective Survey

A retrospective survey is a sort of research in which participants answer questions about events that occurred in the past. Researchers can collect data based on people’s past experiences and beliefs by using this type of survey. Unlike a longitudinal survey, they can save money and time by doing it this way.

Survey Templates

To make educated decisions, a researcher needs a suitable medium to conduct research and collect relevant data. Additionally, a platform for creating and deploying these various sorts of market research surveys is required.

Types of Survey Templates:

Customer Survey Templates

They are critical to the success of any business or organization. It is critical for organizations or businesses to comprehend their clients’ wants and preferences.

Use the customer survey template to gain a deeper understanding of your consumers and to implement any suggestions they provide to help your company develop and thrive.

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Market Research and Marketing Survey Templates

To find out what customers think about products or services, use marketing survey templates. These can also be used by a company to determine whether its items are reasonably priced, collect feedback from customers, gauge their degree of awareness, and so on.

Community Survey Templates

Community survey templates can be distributed to members of associations or foundations in order to obtain input on the various activities carried out by the organization. This helps to understand the members’ experiences and collect comments on what kind of programmes add value, feedback on previous events, and more.

Industrial Survey Templates

Customized survey templates for various industries assist collect in-depth feedback or information from consumers in a variety of industries, including event management, hotel management, fast food, and transportation, to mention a few. The industry player can use these survey forms to figure out what they’re already doing well and what needs more attention from a consumer’s perspective.

Academic Survey Templates

Academic Survey (400 × 300 px)

Academic survey templates are one of the most effective ways to learn how students and their parents react to your educational institution’s efforts.


A questionnaire created by industry specialists aids in the examination of parent/student comments on course evaluations, curriculum planning, training sessions, and other topics.


Non-Profit Survey Templates

Domain specialists created these Non-profit survey templates to collect focused information and comments from non-profit funders, volunteers, stakeholders, and other participants. The surveys collect data from event participants, solicit donor feedback, or conduct an internal survey among volunteers, and address a variety of crucial touchpoints.

How can MIMOIQ help?

When it comes to conducting surveys, researchers have a variety of alternatives. Cost, reach, and the types of inquiries may all influence the strategy you use. 


MIMOIQ can help you get started with customized surveys to aid you in your research. Here are a few factors that make MIMO an excellent choice for various types of research surveys. 


When it comes to surveys, it’s essential to keep them short in order to hold respondents’ interest. As a result, MIMO obtains some information automatically, such as the participant’s location, decreasing the number of questions you must ask. MIMO provides beautifully drawn pre-designed surveys that will capture and hold your participants’ interest from start to finish. 


The majority of people nowadays conduct surveys using their mobile phones. Many desktop surveys do not transition well to mobile devices, resulting in a significant drop-off rate. MIMO’s designs are adaptive, meaning they can change to integrate with different kinds of devices. 

So, What are you waiting for ?

Reach out to our executives Now.

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How to Use Survey Incentives to your Benefit


How to Use Survey Incentives to your Benefit

Offers or gifts are given to survey participants as survey incentives. These promotional items encourage people to fill out surveys and give honest feedback to businesses. 

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Incentives for surveys come in a variety of shapes and sizes. Some businesses employ monetary incentives, while others advertise free product trials. Your rewards should be unique and reflect the effort that participants will put into your questions, depending on the survey and information you’re attempting to acquire.


A few of the most basic questions when it comes to offering incentives for your survey are: Are incentives needed? 

How to determine if incentives are needed? And, if you want to employ survey incentives the right way, what are the best ways to do so? 

Let us explore some common methods which you can employ when offering incentives for your survey.

Determine if your survey needs an incentive

Avoiding an incentive is the greatest method to ensure that your data is unbiased. There is no need for an incentive if your survey has a high response rate and clients are eager to fill it out. NPS® surveys, for example, rarely require an incentive. These are one-question forms that may be completed in a matter of seconds. Including an offer here is pointless because it will not result in a significant increase in responses. 

Choose a survey that you know your clients will be hesitant to fill instead. These could be product reviews, usability tests, or any other activity that needs the participant to devote a significant amount of time. If your participants are coming to your office for a focus group or a testimonial, this is a great time to lure them with an incentive. The aim is to express gratitude to customers for taking the time to provide insightful feedback to your company. 

Select the type of survey incentive

 It’s critical to think about your target audience and select an incentive option that corresponds to their individual demands and interests. Here are a few options for you to consider: 

Monetary Incentives

Monetary incentives are offers that are based on money. Customers may redeem these discounts, coupons, and giveaways at your business. Alternatively, you can team up with another company to offer discounts on each other’s items, thereby broadening your reach and pooling prospective leads.

Non-Monetary Incentives

Non-monetary rewards are usually more distinctive than monetary rewards. This is because these offers are tailored to the needs and objectives of the participants. They assist respondents in completing activities that they were unable to complete prior to finishing the survey. 

Estimate the value of the incentive being offered

When implementing survey incentives, this is likely the most crucial stage. You must ensure that your offer is worth the time and effort that participants put into your surveys. People will be uninterested if it is too little. If it is overly valuable, you might lose money in the long run. 

A few variables must be considered when looking for a suitable reward. First, consider your budget and what you can afford to offer. Next, consider the size of your target audience and what you could offer if everyone took part in your survey. Finally, think about how you’ll provide your reward and whether you’ll need additional funds. 

Decide on an effective delivery channel

After you’ve decided what you’ll offer, think about how you’ll deliver it to your participants. This is mostly determined by the medium in which your survey is conducted. 


If your survey is sent via email, for example, your incentive should also be digital. It would be strange to mail a coupon or discount when you’ve just sent the customer an email, unless you’re offering a significant incentive. 

In-person rewards work the same way. If you are asking participants to come to your offices, don’t have them leave empty-handed. It’s an unsatisfying experience to arrive expecting a present only to be told that it will arrive three days later in the mail.

Pick a suitable time to offer the survey incentive

The final stage is to choose the time of what you’ll offer and how it’ll be delivered once you’ve decided what you’ll offer and how it’ll be delivered. The timing of your offer can have a significant impact on how your customers respond to your survey. You have two possibilities for disseminating your offer, as shown below.

Prepaid Incentives

Prepaid incentives can be monetary or non-monetary, and time is what sets this type of offer apart. Participants are provided pre-paid incentives before the survey is completed. This is done with the hope that the respondent would finish your survey completely and without skipping any questions.

Promissory Incentives

Promissory incentives are the polar opposite of prepaid incentives. They’re introduced at the start of the survey, but they’re only given out at the end. This encourages participants to finish longer, more boring, or repetitive forms.

How can MIMO help?

MIMO offers premier Data Collection solutions that are both qualitative and quantitative. Our Survey and Data experts coupled with our tech-enabled platform have ensured successful survey data collection across various geographies within specified timelines. We assist our clients in gaining access to their target respondents and collecting the required data in a simple and efficient manner. 

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8 Pros and Cons of Using Survey Incentives


8 Pros and Cons of Using Survey Incentives

One of the biggest challenges researchers face when conducting a survey is getting responses. 

You can create a fantastic survey, ask all the correct questions, and send it out at the perfect moment, yet their audience still does not respond.


To increase their likelihood of acquiring survey participants, many survey takers now provide “survey incentives,” which are rewards for participation.


While survey incentives might increase response rates, they can sometimes have unintended repercussions. So, let’s look at the benefits and drawbacks of implementing survey incentives. 

According to statistics, the typical response rate for surveys is only 10-30%.

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To increase their likelihood of acquiring survey participants, many survey takers now provide “survey incentives,” which are rewards for participation.


While survey incentives might increase response rates, they can sometimes have unintended repercussions. So, let’s look at the benefits and drawbacks of implementing survey incentives. 

How To acquire survey participants

What Is a Survey Incentive?

Most people who respond to surveys want to be helpful, have an interest in the subject, or want their voice to be heard. Others require an incentive.

A survey incentive is a form of award or reward, usually monetary, given for completing a survey. Some surveys award points, which can be redeemed for cash or a gift card after a certain number of points have been acquired. 

4 Benefits of Using Survey Incentives

When done right, online survey rewards can be quite effective. Here are five ways survey incentives can help survey research.

Do incentives increase the number of people who respond to Surveys

Boosting Response Rates

Do incentives increase the number of people who respond to surveys?

They certainly can! The most significant benefit of introducing incentives for survey participation is that respondents are more likely to complete the survey.

Monetary incentives have long been used to boost response rates.

In fact, one study discovered that providing a monetary incentive more than doubled the likelihood of participants returning a finished or partially completed questionnaire. 

4 Drawbacks of Survey Incentives

Targeting Hard-to-Reach People

Some researchers exclusively give incentives to specific audiences – people who are unlikely to reply to any survey.

For example, researchers surveying professionals in the healthcare business may offer an incentive to encourage participation since they understand how difficult it is to attract the attention of a busy surgeon, doctor, or nurse. 

Encouraging Participation in Lengthy Surveys

Do incentives increase the number of people who respond to surveys?

They certainly can! The most significant benefit of introducing incentives for survey participation is that respondents are more likely to complete the survey.

Monetary incentives have long been used to boost response rates.

In fact, one study discovered that providing a monetary incentive more than doubled the likelihood of participants returning a finished or partially completed questionnaire. 

Building Goodwill

Do incentives increase the number of people who respond to surveys?


They certainly can! The most significant benefit of introducing incentives for survey participation is that respondents are more likely to complete the survey.

Monetary incentives have long been used to boost response rates.


In fact, one study discovered that providing a monetary incentive more than doubled the likelihood of participants returning a finished or partially completed questionnaire. 

4 Drawbacks of Survey Incentives

Attracting Reward-Seekers

Customer survey incentives may attract the incorrect person—someone who is only interested in the reward.

Because their primary purpose is monetary gain, this type of respondent may rush through the survey to claim their prize or submit incorrect information.

This can cause your results to be skewed and cost you time and money. 

Introduces Bias in Surveys

Survey incentives may inadvertently add bias to your results.

Assume you provide a discount to restaurant guests who complete your exit survey with the best of intentions. Those who felt they received poor service and/or food are unlikely to return to your establishment and, as a result, are uninterested in a future discount. As a result, they will not complete the survey, and you will miss out on negative input that could help you improve the business.

Instead, you’ll only get great feedback from customers who want to return. While it is good to receive positive feedback, it is not always beneficial to the business. 

Budget Constraints

You may not have a lot of money to play with when it comes to financial incentives, depending on your budget.

Financial incentives can be difficult to come by, especially if you’re running a large survey with thousands of participants. 

Disappointing Respondents

Do you conduct surveys on a regular basis? Some businesses prefer to conduct quarterly or bi-annual surveys of their customers or participants.


If you provide a reward the first few times you send out a survey, it may become the norm.


When you reduce the incentive due to budget limits and send your next survey, participants who are accustomed to receiving a survey reward may not be interested.


By providing incentives and then removing them, you risk causing long-term damage to response rates. 

MIMO offers premier Data Collection solutions that are both qualitative and quantitative. Our Survey and Data experts coupled with our tech-enabled platform have ensured successful survey data collection across various geographies within specified timelines. 

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Best practices for creating effective and meaningful surveys


Best practices for creating effective and meaningful surveys

Whether you’re collecting customer feedback, evaluating employees, or planning an event, the first step in creating an effective survey is to brush up on survey science fundamentals.


The idea is simple, but how do you make a survey engaging enough to be effective? It isn’t that tough if you keep the consumer in mind when you develop and create the survey. Having a clear goal and using it to personalize your survey questions will assist you in collecting the data you seek.

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Here are a few top tips and methods for keeping your survey on track:

Set a specific, attainable aim for your survey:

What is the definition of a specific, attainable goal? Let us look at an example. Assume you want to know why your clients are leaving at such a high rate. Instead of saying, “I want to better comprehend customer happiness.” Your goal should be something along the lines of, “I want to discover the primary variables that are causing our customers to leave—whether these reasons are caused by internal or external forces.”


Once you have established your aim, you can use it to prioritize the top questions you want to ask.

Save the more personal questions for last:

Treat your survey as if it were a conversation. Would you start a conversation by asking someone their age? Most likely not. Instead, you would start with small talk and work your way up to more personal themes. Similarly, keep your initial set of questions brief and uncomplicated, and then gradually progress to more intimate queries (which often take the form of demographic questions).

Do not allow your survey to become too lengthy:

Most of the time, your survey respondents are doing you a favor by taking your survey. What better approach to show your appreciation for their time than by not taking up too much of it? You will be rewarded with a greater completion rate and more meaningful responses to the questions you decide to include.

Use closed-ended questions as much as possible:

What do we mean when we say “closed-ended questions”? We are talking about questions with pre-populated answer options for the respondent to choose from, such as multiple choice or checkbox inquiries. These questions are simpler for respondents to answer and will give you quantitative data for your evaluation.

Think about incorporating a survey incentive:

If you want to receive a lot of responses, offering some sort of incentive can assist. Respondents could be awarded a hamper draw or given a gift card if they answer all your questions correctly.

Preview your survey before you send it:

Consider sending your survey only to discover that you neglected to include a question. Or that you omitted a few critical answer options for one of the questions you posed. In any situation, you will most likely be upset and receive outcomes that fall short of your expectations.


Preview your survey to avoid any mistakes in its design. Even better, share it with others so they can catch any errors you might miss.

Optimize your Survey flow:

Check that the survey language is customer/consumer-friendly:

Write it in their words. Their views, attitudes, and language should be accurately reflected in the response choice(s). If you are unfamiliar with consumer terminology, it is best to undertake qualitative research before creating your survey. This will allow you to comprehend how consumers discuss your category and brand.


Every survey completed is a courtesy done for your organization to assist you in gaining useful insights and data. Even if a participant agrees to do your survey, if the questions are not intriguing and engaging, the data you collect will not be as useful.


To minimize high survey bounce rates, creating an actionable survey with relevant, simplified, and easy questions is needed. A well-written survey with a clear focus will yield more valuable information at a greater completion rate than a poorly written survey with no clear goal.

How can MIMO help?

Our robust online survey tools make it simple to develop surveys, collect responses, and turn data into insights. You will be well on your way to collecting actionable findings if you have created a successful survey with well-designed questions. At MIMO, our research experts are constantly focused on gathering the best data for clients- data that is relevant and impactful. If you have any further questions, please let us know! For additional information on creating an effective survey for your target audience, contact us.

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How to create a Survey that is Robust and Inclusive?

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How to create a Survey that is Robust and Inclusive?

Inclusion is a critical component of creating a diverse workplace and combating systematic inequality across industries. It is also essential for developing more robust surveys.

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How to create an Inclusive Survey?

From their wording to their accessibility, inclusive surveys are built in empathy, respect, and clear goals. When you are cognizant of how you inquire about religion, sexual orientation, and gender identity, or when you evaluate your respondent experience from multiple viewpoints, you develop an inclusive survey.

When you make these kinds of decisions and prioritize inclusiveness, it makes a tremendous difference in the effect of your surveys. You will create the road for deeper data, make respondents feel appreciated, and demonstrate your organization’s dedication to diversity, equity, and inclusion.

Now, how can you ensure that your surveys are inclusive? While there is no set formula but here are some key elements which you should consider:

Consider demographic questions carefully

Demographic questions elicit information about your respondents’ backgrounds, such as their age, gender, sexual orientation, and race. These inquiries can help you gain a better knowledge of your audience, but delving into identities linked to diversity, equity, and inclusion can be uncomfortable.


That does not mean you should not ask these questions; it just means you should know why you are asking them and how you will use the information. Being clear about this will allow you to ask better, more intentional questions.

While many respondents would gladly answer demographic questions, others may be more willing to share that information if they understand why you are asking and how their answers will be used. With a survey beginning that outlines the topic and goal of your survey, you can simply add some context.


For example, A bookshop that asks survey respondents about their ethnicity or religion may get more replies if there is some indication that the information will be used to stock items or create community programming that is relevant to its consumers.

Do not make answering each question mandatory

Nobody enjoys being compelled to answer an uncomfortable question when taking a survey. In fact, according to our study, 27 percent of respondents claim that not being able to skip a question is enough to cause them to abandon a survey. And if many people leave, your results will suffer. You will obtain less data, and what you do obtain will be more likely to be homogeneous and so less valuable. Instead, allow respondents to skip questions. This simple step respects their boundaries, keeps them engaged, and reduces the likelihood of survey weariness.

Target respondents with relevant questions

This enables you to direct respondents to a specific topic or page based on how they react to a survey question. Using this survey feature results in tailored survey experiences in which respondents only see questions that are relevant to them. This is especially useful when creating inclusive surveys.


For example, if a survey asks respondents about their religious affiliation and one respondent selects “Hindu.” If that respondent is subsequently asked about their favorite Christmas tradition or how often they attend church, they may feel that their response is not desired or that they are not the survey’s target demographic. They may even abandon your survey if they encounter irrelevant questions.



You may utilize this tool to personalize their survey experience and ensure that respondents feel valued for their time and answers. Furthermore, this tool will assist you in gaining a deeper understanding of respondents’ backgrounds and experiences, allowing you to create future surveys based on those insights.



Everyday language and wording might accidentally exclude, offend, or marginalize some groups. To avoid this in your surveys, make sure to include inclusive language in your questions. A language that “acknowledges diversity, expresses respect for all people, is sensitive to differences, and encourages equal opportunity” is needed.

Keep accessibility in mind

There are numerous easy but effective steps you can take to make your surveys more accessible to a wider range of people. Make your survey questions simple and succinct to write for accessibility. If there is information that responders can only obtain by looking at a picture, try to incorporate context in the question’s language.

Make use of expert resources

Is there something you would like to ask but do not know how to word? Consulting tools such as the Racial Equity Resource Guide or the Conscious Style Guide can help you double-check your terminology. You can also use ready-to-use questions from MIMO Technologies question bank. We cover a wide range of sensitive themes, such as race and religious affiliation, and they are all written and certified by renowned survey methodologists.


Remember that you and your partners should always preview your survey before sending it, especially if you want to ensure that your wording is objective and respectful. As they review your questions, your colleagues will contribute additional information and views, and they may see something that you will miss.

How can MIMO help create inclusive surveys?

We assist our clients in gaining access to their target respondents and collecting the required data simply and efficiently. MIMO offers multi-lingual surveys across India to help you speak the same language as your target customer.

Now, create and translate personalized surveys into more than 10 languages. Our Survey and Data experts coupled with our tech-enabled platform have ensured successful data collection across various geographies within specified timelines.

Translating surveys for multiple regions is no mean task and with the help of MIMO, you can now align with the needs and wants of a particular region & also avoid any confusion on the part of respondents.

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Established Strategies for Increasing Survey Response Rates

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Established Strategies for Increasing Survey Response Rates

You, like many experienced marketers today, are probably searching for innovative ways to pull in new leads or contacts and learn more about them, one of which is conducting surveys. But designing your survey is just the beginning—getting your future and current customers to participate is probably the most difficult obstacle to conquer.
Your survey is likely to be one of many marketing messages your audience receives each week, so how can you break through the clutter and get them to not only pay attention to but also complete your survey? 

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From sending the right message to providing rewards, here are four important strategies for increasing survey response rates:

Making them feel unique is the main message:

Show heartfelt gratitude for their involvement to entice people to complete the survey. Consider using the following messaging: “We’d like to hear your thoughts.” Make it clear that you appreciate their input and clarify how it will affect your product roadmap or offerings, the content you give them, and so on. Make sure they understand how you will use their experience and feedback by being as precise as possible. “We would appreciate it if you could take 5 minutes to complete our survey.” Give them an estimate of how long it would take them to complete your survey out of gratitude for their time. Do not take chances—ask a coworker who has not seen your survey to take it and time it. Often, let them know how much you appreciate them taking time out of their busy day to help you out.

Eye on the Prize: Provide Incentives:

Sometimes, you can’t rely on goodwill alone. If you’re having a tough time getting people to complete your surveys, try offering incentives to boost your completion rates. Cash rewards, without a doubt, improve response rates. Yeah, there are advantages and disadvantages to survey rewards (e.g., people might rush through surveys just to receive the incentive). However, according to the same report, 94 percent of people who said they take surveys because they want a reward still offer truthful answers extremely or very frequently.

Keep Surveys Relevant: Don't Waste Their Time:

Consider how you would feel if you were in their shoes: Will you complete a survey if you couldn’t say “Does not apply” or miss questions that didn’t apply to you? Most likely not. Answering questions about your coffee preferences, for example, will be a waste of time if you don’t drink coffee—plus, the responses you’d offer wouldn’t be reliable or helpful. Point them in the right direction. Let’s say you’re curious about why those people don’t drink coffee. Perhaps they don’t like the taste or it’s too costly. If you’re a company trying to sell a new brew to a specific demographic, use survey reasoning to direct those who answered “Never or almost never” to a collection of questions specific to their response.

Be state-of-the-art: Offer Surveys via Multiple Channels:

Since you already have your subscribers’ email addresses, sending your survey by email is the simplest way to ensure that it reaches them. But what if they don’t respond to the survey you sent them? If they “run into you” over the internet, it can pique their interest. Consider sharing the survey on social media or embedding it into related marketing sites. You can also use SMS to send surveys. They’ll certainly recall your survey by the second time they see it. When it comes to their attention for the third time, they may be intrigued and complete the survey just to see what you’re up to.

Customizable surveys for a better response rate:

Custom surveys help to distinguish a survey as coming from your business. Your custom survey includes a footprint of your brand attributes in the survey, rather than a blank or bland template. You can brand and customize your surveys to match the look and feel of your business. Surveys can provide you with more than just useful information on how your customers think. They can also make customers feel more involved and significant. You want your customers to know that their feedback is valued.

Interactive surveys increase response rate:

According to research, when questions are presented in a colorful and engaging way, respondents are more engaged with the topic of the survey. The adage “an image is worth a thousand words” is backed up by statistics, with surveys showing 30-40 percent higher response rates than typical HTML surveys. The use of symbols and pictures is common in public places such as hospitals, restaurants, and traffic signs, simply because the brain can recognize and react to pictures better and faster than text. Furthermore, a person who is not fluent in a particular language can be unable to comprehend the meaning of a particular choice when presented in the text but will understand it instantly when presented as an image. These reasons make Interactive Surveys garner a higher response rate.

The Bottom Line: The more precise responses you have, the better.

Of course, as you collect more responses, you’ll be in a better position to recognize and interpret data patterns, in addition to learning more about your target audience. If only 12 people respond to your survey, it will be difficult to draw reliable conclusions about your target market’s preferences and behaviors. Send surveys and sync survey responses with your marketing automation solution to reap benefits, whether you’re trying to draw conclusions about your target market, discover critical information about your audience, or find hot MQLs.

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