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Challenges and Opportunities in Last-Mile delivery

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Challenges and Opportunities in Last-Mile delivery

As the market expands, we’re seeing significant shifts in buyer wants and expectations, particularly in the shipping and logistics sector. Previously, a delivery period of 5-6 days was considered typical, but now, if companies take the same time, customers are more likely to cancel their orders since they know that other companies might deliver the same product in a matter of hours.

 

Retailers are looking for rapid, flexible last-mile delivery solutions to meet the increased need for seamless, immediate delivery. To comprehend this, we must first understand what last-mile delivery entails and what the primary last-mile issues are. 

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The delivery step from the warehouse to the customer’s doorstep is known as last-mile delivery. The main goal of last-mile delivery is to deliver the package as rapidly as possible. 

Last-mile delivery is the most inefficient procedure in the entire delivery chain, according to 61% of logistics businesses. So, let’s take a look at some of the most crucial aspects that influence last-mile delivery.

Common Challenges in Last-mile Delivery:

Lack of Transparency

Buyers want to know where their merchandise is located and when it will arrive. As a result, the most important criterion for developing trustworthiness is visibility. The majority of firms provide package trace IDs that display the product’s delivery status. People aren’t happy with tracking codes in today’s tech-driven environment. Even if the delivery is made the same day, they want to inspect every stage of the last mile procedure.

High Delivery Costs

Retailers and logistics businesses face a problem in providing an excellent delivery experience while being profitable. In fact, the last mile alone accounts for 28% of the total delivery cost. A lack of infrastructure to deliver things on time is one of the key factors. Failed deliveries, long routes, driver salaries, and fleet operations all have a substantial impact on delivery costs.

Unpredictable Factors

We can only foresee one thing when it comes to last-mile delivery: it is unpredictable. Some last-mile issues are beyond human control, such as traffic, weather, and flat tires. The only thing logistics businesses can do is maintain constant communication and devise a backup plan for delivering goods fast. 

Route planning that isn't up to par

Route planning can be perplexing and psychologically draining for a novice. Several elements, such as fuel efficiency and environmental restrictions, play a role. The main cause of late deliveries is ineffective route planning. Logistics organizations can utilize route optimization tools to overcome this barrier and increase efficiency. 

Opportunities in Last-Mile Delivery:

Drones and delivery bots are both on the rise

Several logistic organizations are experimenting with robotic equipment such as drones and self-driving cars to undertake last-mile delivery. Amazon has already made a $530 million investment in Aurora, a self-driving car startup. Companies must, however, obtain authorization from government authorities before employing them. 

Increase in the number of urban warehouses

As the concept of same-day delivery grows in popularity, eCommerce companies will need to begin constructing warehouses in major cities. It is critical to have warehouses in cities so that things can be delivered quickly. This not only speeds up delivery but also makes delivery agents’ jobs easier.

Smart Tracking Technology

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Technology such as LI (Location Intelligence) is being used by logistics companies to improve the last mile delivery process. This technology includes capabilities such as real-time tracking, better visibility, route optimization, and fleet management. 

 

The LI system tracks the shipment’s progress, keeping users up to date on the delivery status. Retailers may take use of this technology by monitoring weather conditions and optimizing routes to deliver packages in the best possible conditions. This technology aids eCommerce businesses in overcoming the obstacles of last-mile delivery. 

Environmental Policy

To provide a fantastic delivery experience to clients, businesses must collaborate with numerous logistics companies. An eCommerce firm, on the other hand, can be a big source of carbon emissions. With customers becoming increasingly conscious of environmental issues, last-mile solutions that reduce pollution must include electric vehicles. Companies reduce carbon emissions and work in a more environmentally responsible manner by employing EVs.

Enabling last-mile delivery & logistics for E-commerce

Are you looking for a quick way to track orders in real-time, as well as last-mile delivery and e-commerce services? Using the intelligent MIMO application framework, MIMO has efficient end-to-end Transshipment logistics. The framework manages and optimizes last-mile delivery & e-commerce logistics across the entire distribution chain for your back-end functions with transparency and seamless integration. 

 

Successful management of the transportation distribution process is becoming increasingly important nowadays. MIMO Technologies offers a tech-enabled platform to easily transport goods and products and achieve a high degree of precision in e-commerce and last-mile delivery. 

 

Our field officers are qualified to complete deadline-oriented work and deliver it to your customer in India’s most remote locations within pre-determined timelines. More than 14000 field officers serve in various rural and semi-urban areas. 

Why choose MIMO for last-mile delivery?

The most critical part of the supply chain business is last-mile distribution. From quick real-time order monitoring and timely updates to smooth delivery, our tech-enabled platform ensures on-time deliveries.  

 

Our team consists of highly skilled professionals who are drawn to deadline-oriented work and can move your products from your warehouse to your customer in the most remote locations within pre-determined timelines.

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How last mile route optimization tech can facilitate efficient Supply chain operations

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How last mile route optimization tech can facilitate efficient Supply chain operations

In the logistics and supply chain industry, last-mile delivery is the primary driver of customer satisfaction. It has a direct impact on profitability because it is the most time-consuming, costly, and unpredictable aspect of the entire process. Tight delivery timetables, fluctuating fuel costs, and little control over delivery teams make last-mile delivery difficult to manage. 

 

It is not easy to perform last-mile deliveries seamlessly, but technology can assist you in overcoming the associated problems and meeting consumer expectations on delivery dates. 

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Last Mile route optimization improves the effectiveness of your supply chain while also providing a positive client experience. It can assist you in the following ways:

Cost Reduction

Using AI-powered sophisticated, route optimization solutions allow you to plan, schedule, and re-route your trips more efficiently. Planning your delivery schedule ahead of time allows you to reduce travel time and fuel expenditures from one customer address to the next. Dynamic re-routing enables you to maximize time slots, prioritize deliveries, and communicate route changes to drivers in real time. 

Enhances Efficiency

Reduce operational costs by lowering fuel expenditures and monitoring driver performance with a route optimization system tailored to your needs. Using multi-stop route planning saves you time that would otherwise be spent manually plotting routes and calculating fuel prices. The software selects the shortest and fastest routes, allowing you to deliver more in less time while also optimizing fuel use and lowering your carbon footprint. 

Ensures Transparency

Last mile route optimization software includes real-time tracking and digital delivery receipts. Customers can choose their preferred delivery times and alternate delivery locations. They can be kept up to date on package status and delivery times. You can keep track of each item and avoid fraudulent activity with real-time driver surveillance. 

Easy rerouting and rescheduling

Route planning and scheduling are critical for any logistics company. You may be required to reroute delivery orders due to unusual circumstances such as traffic, road conditions, rapid weather change, address discrepancy, and emergency deliveries. Route optimization software will aid in faster rescheduling and faster communication with drivers in order to keep delivery rates within time constraints. 

Easy rerouting and rescheduling

Route planning and scheduling are critical for any logistics company. You may be required to reroute delivery orders due to unusual circumstances such as traffic, road conditions, rapid weather change, address discrepancy, and emergency deliveries. Route optimization software will aid in faster rescheduling and faster communication with drivers in order to keep delivery rates within time constraints. 

Using Last mile route optimization/planning solutions and approaches, leading logistics organizations are successfully planning their transportation routes and timetables to satisfy the growing degree of client expectations. Route optimization software optimizes route planning for a variety of purposes, including pickup planning, route identification, cargo arrival time estimation, and scheduled deliveries. 

Distribution networks in India are complicated webs containing components such as retail networks, wholesale networks, and logistic infrastructure. Logistics is the lifeline of the Indian economy, and it is undergoing rapid transformation. However, because of their complexity, logistics networks are sometimes fraught with uncertainty.

Few challenges faced by last mile logistics and delivery businesses are:

Delivery delays

Late delivery degrade the customer experience and result in revenue loss. A minute delay in timeframes might cause consumer displeasure and necessitate rescheduling for your company. Managing disgruntled consumers and re-planning delivery would consume a large amount of your company’s time, resources, and capital.

How last mile route optimization tech can facilitate efficient Supply chain operations

Managing delivery density

Managing delivery workloads becomes more difficult when order numbers fluctuate. While logistics companies deal with the flood of deliveries during holiday or discount seasons, they must also concentrate on producing revenue during periods of infrequent ordering. Regardless of supply chain obstacles, customers want items to be delivered on time and to their liking. 

How last mile route optimization tech can facilitate efficient Supply chain operations

Optimizing last-mile delivery costs

Last-mile delivery has become expensive for logistics companies due to rapidly expanding competition and changing client expectations. According to a Capgemini research report, last mile services account for 41% of supply chain expenditures. To keep up with the competition, offering competitive delivery rates or altogether waiving them is becoming the new norm. Customers desire speedier deliveries, which raises costs and makes maintaining profitability more difficult. 

Key Takeaway

Route optimization technology is a delivery innovation that empowers supply chain enterprises that provide last mile delivery. It provides end-to-end transparency throughout the delivery process, including return management. Using technology to streamline your last mile operations and scale your organization by automating route planning and delivery management processes while providing excellent customer service. 

How can MIMO help?

Last mile delivery optimization can help you make faster deliveries. So, are you ready to improve the efficiency of your last mile distribution network? MIMO can assist your company in going online by providing the best last mile services in the region. 

 

The ability to effectively manage the transportation delivery process is becoming increasingly necessary in today’s world. MIMO Technologies provides a technologically advanced platform for efficiently transporting goods and items and achieving high levels of accuracy in last mile delivery. 

 

Our field officers are trained to complete time-sensitive work and deliver it to your customer in India’s most remote locations within agreed-upon deadlines. Over 14000 field officers work in a variety of rural and semi-urban settings. 

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How to Launch Your Own Delivery Business

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How to Launch Your Own Delivery Business

It can be challenging to come up with a new business idea. A delivery business may be a suitable option for those who seek the independence of being a small business owner without reinventing the wheel. Starting your own delivery business is a terrific opportunity to be your own boss and earn a decent salary without much effort.

 

The delivery business is a simple service that entails taking merchandise, securing it within your mode of transportation, and delivering it to the final location. That model can be applied to almost anything. This necessitates a difficult choice between a broad model and a narrowly targeted specialty approach.

 

In terms of niches, working as a courier for documents and small products is a popular option. Couriers are used by real estate brokers, banks, and financial organizations to transport financial paperwork. Many of these are highly essential documents, such as official contracts and even checks, and they must be given by hand.

 

A local, general delivery business, on the other hand, can transfer anything reasonable in a local area. Food deliveries, moving assistance, and any other job deemed appropriate are all available as a general service. The mode of transportation is the most important piece of equipment in the delivery industry. Local deliveries can be made by bicycle or motorcycle. A car, van, or truck is standard, although larger box vans and specialist vehicles are utilized for larger equipment.

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Things that you will need to kick-start your delivery business:

License and Insurance

Licensing your business is necessary for collecting and paying taxes, as well as protecting your assets. Although you can operate as a single proprietor and merely license the business name, an LLC business model adds a degree of protection by separating the business from your personal life.

 

To operate, you will need a state license as well as a district or city license. This varies by location, so check with your local tax and business registration agencies for further information.

 

Insurance is also essential in this industry. To protect yourself and any passengers or other drivers, your car will require commercial insurance. Including a cargo, protection strategy is also vital, especially if you ship high-value commodities.

Permit for Transportation

Transportation Permit

Local operations do not necessitate any Department of Transportation licensure, but larger cargo rigs and anything crossing state lines must have a commercial Department of Transportation Permit. If the vehicle is classified as commercial, you may require a special license.

Marketing and Operations

After you have launched your company and set up your equipment, it’s time to find customers and make a profit. The market is evident in the financial segment, and you may approach real estate businesses and local financial institutions immediately.

 

Define your target markets and get your name in front of consumers in other categories. Put your company name and logo on your car, advertise in local print media, and run a few Facebook ads with local targeting. Referrals are your most valuable business source. Give each customer a business card and ask for references immediately. It takes time to establish a name, but with local marketing and referral systems, your company may amass a large customer base.

Use the Internet to promote your brand

Websites aid in the establishment of a professional image and the marketing of the company’s offerings. Client testimonials, photos of delivery trucks, pricing, the geographic region served, and operating hours can all be seen on websites. Other marketing techniques for acquiring new delivery customers include eye-catching business cards, flyers, and promotional offers.

 

It is OK to establish early route ideas virtually utilizing internet maps and address directories when arranging trips. However, before finalizing initial delivery routes, plan a test run in which you drive the regular route without making any deliveries. You may notice busy crossroads, one-way streets, or large construction sites that you should avoid.

Establish a fair pricing plan

 Because of the potential for variation in distance driven and item size, pricing for delivery routes can be difficult. It is acceptable to charge varying rates to different clients; for example, some customers may

receive price savings for repeated deliveries when compared to clients who reserve a one-time delivery.

Route planning and last-mile distribution

Optimization is critical to ensure smooth operations. Field staff and courier agents should be able to monitor their orders in real-time, ensuring that customers receive their orders on time.

Effective fleet management and last-mile delivery optimization will help you make fast hyperlocal deliveries, whether you are an e-commerce vendor or a local delivery service.

Successful management of the transportation distribution process is becoming increasingly important nowadays. MIMO Technologies offers a tech-enabled platform to easily transport goods and products and achieve a high degree of precision in e-commerce and hyper-local delivery.

Our field officers are qualified to complete deadline-oriented work and deliver to your customer in India’s most remote locations within pre-determined timelines. More than 14000 field officers serve in various rural and semi-urban areas.

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8 Important Things About Hyperlocal Delivery

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8 Important Things About Hyperlocal Delivery

The Indian market has quickly shifted gears, opting for hyperlocal delivery channels to meet their needs. The demand for the hyperlocal model in the grocery market, which has always been considered the most difficult segment to break into, demonstrates its acceptance in our everyday lives and its transformation into a business reality. With the advent of several online grocery stores, e-commerce sites, and other distribution-based start-ups that have forged alliances with local neighborhood stores and supermarkets, hyperlocal delivery of groceries, fruits, and vegetables has accelerated. It has also assisted in the management of these stores by a younger generation that can adopt technology in their daily lives. Via intuitive smartphone applications, the in-store experience has now transformed into an in-hand shopping experience.

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Hyperlocal delivery is becoming increasingly popular around the world, and we have put together a list of frequently asked questions regarding this service. Some of them are as follows:

What is a hyperlocal delivery startup?

Any localized location, such as a neighborhood, a city block, or even the entire city, is referred to as hyperlocal. As a result, a hyperlocal startup is in the business of assisting other companies with last-mile distribution or product delivery through a marketplace-like site like Dunzo or Swiggy.

Why should businesses choose logistics service partners that employ local resources

What are the key advantages of a hyperlocal delivery service?

Customers and retailers benefit from hyperlocal delivery services in a variety of ways:

  • Traditional stores get a boost.
  • Transparency and efficiency are improved.
  • Minimal efforts are required by retailers.
  • The competition benefits customers.
  • All your errands can be run from a single device.

Why is the hyperlocal delivery trend growing in India?

The growing number of startups and consumers’ preference for “on-demand delivery” have fueled the hyperlocal market in India. Hyperlocal firms in India have been able to link many local retailers with customers in the Hyperlocal space thanks to technology.

Can I expand my small grocery business with hyperlocal deliveries? How can this be achieved?

Small businesses have benefited from hyperlocal distribution, which has given them a much-needed boost. Only wealthy sellers with their fleet could previously deliver goods to their customers’ doorsteps. But, thanks to hyperlocal delivery systems and the simplicity of listing goods on marketplaces, almost any company can now do so.

 

 

If you want to sell your goods to many people, you will need to market them properly. The first step in this direction is to raise awareness of your store and all the products you offer. Make sure your customers are aware of your distribution services next. This will reaffirm their buying decision and encourage them to place an order with you.


You’ll need a strong hyperlocal marketing strategy to do so, as well as increased exposure for your business. Since most delivery services have a delivery radius of up to 50 kilometers, you must make every effort to actively promote your business within that area.

What are the benefits of hyperlocal deliveries for SMEs?

SME’s benefit from hyperlocal distribution models because it creates a win-win scenario. Retailers can register their company on the appropriate platforms and gain access to new opportunities. They don’t have to spend money on developing and maintaining a separate app. The distribution is also handled by the aggregators’ delivery partners. As a result, it becomes easier for them to expand their market with limited investment.

What are the e-commerce hyperlocal delivery opportunities other than grocery in India?

Sellers are now venturing into on-demand delivery of food, medications, stationery, personal care products, and home services, among other things like grocery. Even large pharmacies, such as Apollo, have established a standardized omnichannel strategy for fulfilling orders hyper-locally with their local locations.

How has the current pandemic affected Hyperlocal services?

The eCommerce landscape has shifted dramatically because of the coronavirus outbreak and the national lockdown. People nowadays tend to order items online and have them delivered to their homes rather than going to the store. With the increasing demand for home delivery, the expectations for delivering products faster have also increased. Hyperlocal delivery is the solution that provides on-demand delivery quicker to customers at their doorstep, and as a result, has seen exponential growth ever since lockdown measures have been imposed all over the country.

How can MIMO help?

Effective fleet management and last-mile delivery optimization will help you make fast hyperlocal deliveries, whether you are an e-commerce vendor or a local delivery service. So, are you ready to use last-mile delivery tools to boost the quality of your hyperlocal deliveries? MIMO can help your business come online with the best hyperlocal delivery services in the region.

 
Successful management of the transportation distribution process is becoming increasingly important nowadays. MIMO Technologies offers a tech-enabled platform to easily transport goods and products and achieve a high degree of precision in e-commerce and hyper-local delivery.

 

Our field officers are qualified to complete deadline-oriented work and deliver it to your customer in India’s most remote locations within pre-determined timelines. More than 14000 field officers serve in various rural and semi-urban areas.

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How do I build a competitive and environmentally sustainable last-mile delivery network?

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How do I build a competitive and environmentally sustainable last-mile delivery network?

During the pandemic, something unexpected happened to last-mile delivery: it became greener. When supply chains began to move again, the environment quickly changed, as people began to buy more and more items online. 

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Some of the unprecedented changes and trends that occurred in last-mile distribution during this period are as follows:

  • Consumer habits and retailers' reactions to the pandemic altered the carbon footprint of last-mile distribution, making it more sustainable.
  • Through 2025, the last-mile supply chain enabled by local fulfillment centers could reduce last-mile emissions by 17 to 26%.
  • Stores were transformed into distribution centers, the ability to ship from a store and pick up at the doorstep appeared, and parcel drop density increased.

Impact:

The pandemic hastened local or market-based fulfillment, permanently altering supply chains by bringing inventory closer to consumers than it has ever been. This opens exciting opportunities for post and parcel companies, as well as logistics companies, to build a more competitive last mile. To achieve long-term change, the ecosystem must collaborate to incentivize greener choices, reconsider asset usage, and use data and analytics.

It is important to collaborate around the ecosystem to identify and address the hidden costs of last-mile delivery. This entails judicious investment in cutting-edge technology while balancing high and low-impact opportunities.

Here are the top 4 ways to make your last-mile delivery platform more competitive and eco-friendly:

Route Optimization:

An effective last-mile distribution management system must include route optimization. Increasing route planning efficiency will help you save money on gas and be more environmentally conscious. Routes that are more reliable result in fewer miles traveled, and less time spent on the road. This also holds the output of your equipment in top condition.

Technology plays a significant role in this. Advanced route optimization software employs advanced algorithms for route planning, resulting in lower fuel consumption. On multi-stop delivery journeys, efficient route planning ensures that less time is lost on the road, the equipment performs optimally, and traffic congestion is reduced – all of this contributes to substantial financial savings.

Hyperlocal epoch:

In the last-mile distribution logistics industry, a new concept is gaining traction: a localized experience. In the age of millennials, the deliver from store model appears to be gaining popularity, especially in the grocery and retail sectors. The potential of hyperlocal e-commerce companies to offer goods and services at a breakneck pace is their USP.

 

There are some other advantages as well which include lesser inventory, lower transportation costs, and a higher number of efficient deliveries.

Green Logistics Incentive:

It is possible to make a good profit when operating green and lean logistics operations; in reality, measuring and reducing one’s carbon footprint has become the norm in many industries.

 

It is not easy, however, to achieve an effective green last-mile delivery. There are several considerations to make: selecting the right fleet for the job, preparing the most effective delivery path, selecting the appropriate packaging, ensuring the customer is satisfied with the delivery, all while minimizing the environmental impact.

Zero-Emission Fleet:

Climate change is possible, and it could be the greatest challenge we face today. Urban logistics is a major contributor to the rising levels of greenhouse gases that pollute the atmosphere.

 

Companies all over the world have begun selling electric or hybrid fleets to ensure last-mile deliveries, moving closer to the target of Zero Emission Urban Logistics by 2025.

There is no going back from the pandemic’s effect on the last mile. The shopping patterns of consumers vary. The footprints of retail establishments vary. If the ecosystem works together to act on sustainable last-mile activities, the last mile will also be different—much greener. Everyone has an important role to play. What will be yours?

 

Businesses seek more ways to make distribution and last-mile logistics environmentally competitive while remaining financially viable as demand for environmentally efficient operations increases from optimizing dispatch for reduced carbon footprint to reverse logistics and recycling.

Effective fleet management and last-mile delivery optimization can help you make faster deliveries. So, are you ready to improve the efficiency of your last-mile distribution network? MIMO can assist your company in going online by providing the best last-mile services in the region.

 

The ability to effectively manage the transportation delivery process is becoming increasingly necessary in today’s world. MIMO Technologies provides a technologically advanced platform for efficiently transporting goods and items and achieving high levels of accuracy in last-mile delivery.

 

Our field officers are trained to complete time-sensitive work and deliver it to your customer in India’s most remote locations within agreed-upon deadlines. Over 14000 field officers work in a variety of rural and semi-urban settings.

 

For more information regarding our services please contact us. 

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How to build a Hyperlocal Delivery Network? – The Dos and Don’ts

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How to build a Hyperlocal Delivery Network? – The Dos and Don’ts

People are becoming more receptive to using services like hyperlocal delivery as they become more tech-savvy. They still use on-demand applications in other aspects of their lives, and they are now beginning to use them for local product delivery as well. So, it is up to you to make sure that you are prepared for this change.

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So, why do logistics providers and consumers prefer on-demand hyperlocal deliveries?

Nowadays, on-demand services are desperately needed in many communities. Since most customers are stranded at home due to the coronavirus pandemic, they have turned to on-demand delivery for critical products and services. To meet this demand, logistics companies are attempting to develop a hyperlocal delivery business model. These are hyperlocal and cater to immediate requirements where the entire transaction is completed in a matter of hours. Warehousing, long-distance shipping, and other logistics legs are not a concern for hyperlocal companies. The only logistic that concerns hyperlocal businesses is last-mile distribution routing.

How to build a Hyperlocal Delivery Network?

You should apply a strategic approach if you want to start a successful hyperlocal company. Some of the basic steps you can follow to build your network are mentioned below:

Select the product you want to sell or deliver:

To begin, you must determine which goods or services you will provide. Restaurants, drugs, groceries, cabs, and hyperlocal logistics all benefit from hyperlocal delivery models, which have a lot of growth potential. You may measure demand for a specific product or service by targeting local geographic locations.

Determine your target audience:

Your marketing strategy is inspired largely by your target market. Your target audience could be busy people who do not have time to go to a restaurant for a meal or senior citizens who cannot walk to the nearest grocery store. You must make your presence known by experimenting with various promotional strategies that will cater to your target audience.

Collaborate with distribution agents on a local level:

Developing a network is an important aspect of any enterprise. To do so, you will need to form alliances with two parties: a distribution partner and local merchants.

 
Customers’ orders could be received via the mobile app, and local retailers could be asked to send their delivery staff to deliver the order. You may also collaborate with a delivery service. Frequently, distribution partners set a minimum delivery limit and charge a fixed price per delivery.

Choose a revenue model:

Your revenue model is based on two sources: fees from merchant partners and customer distribution charges. For any order made from their shop, your local partners pay you a fee based on an agreed-upon percentage of the order size. If you get them more business, your partners would be able to pay you more. Since most companies have free delivery services, you can charge your customers a convenience fee if you wish.

Create a hyperlocal mobile application:

You must now begin working on the website. You will need to create different iOS and Android applications for each of the three parties: retailers, customers, and delivery workers. A feature-rich, user-friendly app is critical to building a strong customer base.

Now that you know the basic steps to create a hyperlocal business, let us delve deeper and try to understand the do’s and don'ts if you want to succeed in this lucrative industry.

Offer something Unique:

If you plan to enter the hyperlocal industry, you will find that there are already a lot of players in the business. As a result, the only way you will be competitive is if you provide customers with exclusive advantages or offers over others. If you reach the market with the same offer as your existing rivals, customers will see no need to abandon them in favor of receiving the same service from you.

Multiple Touchpoints:

Since your customers can search for services using various devices, you must have multiple touchpoints. Items can now be ordered via aggregator software, blogs, social media apps, and phone calls/texts, thanks to technological advances. You must have a variety of these touchpoints so that your customers can order with ease.

Make as many alliances as you can:

It is critical to give shape to the right kind of partnerships. It is also important to have several partnerships with retailers so that consumers have a variety of choices.

Make customer experience your priority:

When you operate in an aggregator model and do not own any assets, the service you offer is what distinguishes you. Make sure you are concentrating on the efficiency of your operation. Work to improve individual customer experiences so these customers will become advocates for your business.

Getting into the market without a plan:

Getting into a hyperlocal company may seem simple because you do not need a lot of money. But if there is one thing that can quickly destroy your business, it is entering the market without prior awareness and research. Each area is unique, and to succeed in that area, you must first learn about the people who live there and study their purchasing habits and actions.

Fewer Marketing Investments:

While it may seem that investing in a company and its product is the right thing to do, most businesses do not believe in marketing or human resource functions. They do not see the point of doing so. When your business is completely online, however, promoting your brand becomes critical. Making the right marketing investment not only ensures that customers are aware of your brand but also alleviates their concerns about having goods delivered.

Ineffective Last-Mile Delivery:

We all know that the delivery function and the people who deliver your goods will be the last point of contact with a customer and the thing they remember you for, so if you have issues with your last-mile delivery, the whole impression in front of your customer will suffer. Customers expect prompt delivery and impeccable service in this sector, and they are not willing to accept anything less.

Not enough tie-ups:

Your company is strong because of your partnerships and relationships. They enhance your brand and demonstrate to others that you are trusted by other businesses and retailers. Retailers, sponsors, and distribution partners are all examples of tie-ups. They assist you in improving your operation, attracting new clients, and providing the best goods possible.

The hyper-local industry is expected to continue to expand soon, so now is the best time to get involved. You must enter the market before it hits its apex, as there are still openings for new businesses to enter and meet gaps that have yet to be met. Be aware of potential blunders and take steps to stop them. Additionally, ensure that you have the right mix of alliances, on-target targeting, app experience, and business model. Nothing is keeping you or your company from achieving the success it deserves if you have all this in place.

How can MIMO help?

Effective fleet management and last-mile delivery optimization will help you make fast hyperlocal deliveries, whether you are an e-commerce vendor or a local delivery service. So, are you ready to use last-mile delivery tools to boost the quality of your hyperlocal deliveries?

MIMO can help your business come online with the best hyperlocal delivery services in the region. MIMO Technologies offers a tech-enabled platform to easily transport goods and products and achieve a high degree of precision in e-commerce and hyper-local delivery.

Our field officers are qualified to complete deadline-oriented work and deliver it to your customer in India’s most remote locations within pre-determined timelines. More than 14000 field officers serve in various rural and semi-urban areas.

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How Pharma stores can run a sustainable business by choosing the hyperlocal delivery model

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How Pharma stores can run a sustainable business by choosing the hyperlocal delivery model

Today, almost all essentials are available for purchase online. Groceries, food, clothing, personal care products, and even medicines are included in this list. Medicine distribution has been standard practice in India in recent years and what was once only available in chemist shops is now also available online.

 

Various drug delivery apps, such as 1 MG, Pharmeasy, Apollo, Fortis, and others, have begun to distribute medications. They distribute over-the-counter medications and other medical supplies right to the customer’s door. Does this imply that local chemist shops are no longer needed? Certainly not. To make their customers more comfortable, local chemist shops are opening online stores or collaborating with marketplaces.

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This is where hyperlocal deliveries play an important role to counterbalance the rise in demand, with supply. Let us take a closer look at how the hyperlocal model can help pharma retailers not just survive, but thrive! A few benefits:

Transparency and Productivity:

Most of the benefits provided by this distribution model go to your customers. They can weigh the various choices to make an informed decision. Customers benefit the most from efficient delivery. This is something that helps offline stores increase their CSR (Customer Satisfaction Rate) to attract new customers in the future.

Less effort needed by Retailers:

Another reason why top mobile app development companies are focusing on developing mobile apps based on the Hyperlocal model is that embracing the Hyperlocal concept provides them with a fantastic opportunity to save money and expand their company like never before. It enables offline retailers to register their stores with one of the relevant platforms. Once some customers have placed an order, the distribution partner may allocate it to a delivery executive. The delivery partner will then oversee the successful delivery of medicines to the customer.

Enhanced competition:

Customers benefit the most from this cutting-edge delivery method. It works as a system that encourages offline retailers to improve the efficiency, transparency, and relevant standards and practices of their businesses. As a result, customers receive the highest quality products or services at a low cost.

Increased revenue because of eCommerce:

The rapid growth of e-commerce has hurt offline retailers. E-commerce is now seen by most of them as a threat to their companies. Acceptance and implementation of Hyperlocal concepts provide them with a fantastic opportunity to gain exposure and develop their sales, consumer base, and revenue to remain competitive in the marketplace.

No additional retail investment:

If you are a small company that is just getting started with your pharmacy; you do not need to open several retail locations. With the use of drug delivery, you can work directly from your warehouse and deliver medications to your customers’ doorsteps.

A Combination of Delivery and Retail:

If you own a chemist store, you can deliver medications, vitamins, personal care products, and other items to your customers’ homes. You probably already do it with a local fleet, but with a full-fledged medicine delivery system, you can expand and develop your company.

Target a Larger Audience:

You do not have to sell in a specific geographic region if you use the medication distribution process. You can sell to people from all over the world. Only the delivery time would be longer, but if you sell unique medicines, it could be a boon for your business.

Increased Profits:

You can generate revenue from a variety of sources with online medicine distribution. You can also expand your inventory to meet the needs of your expanded audience and offer vitamins, medical supplies, and other products. Without a large initial investment, online medicine distribution will help you grow your company.

For many e-commerce businesses, hyperlocal is quickly becoming the hottest market trend. Therefore, regularly, many e-commerce companies are now able to meet their customers’ demands at their preferred locations in a noticeably short time. Going forward, the hyperlocal delivery space will continue to flourish, especially at a time when the COVID-19 scare is widespread, and many consumers have grown accustomed to receiving essentials at the click of a button.

Effective fleet management and last-mile delivery optimization will help you make quicker hyperlocal deliveries, whether you are an e-commerce vendor or a local delivery service. MIMO can help your business come online with the best hyperlocal delivery services in the region. 

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A Guide to starting your On-Demand Hyperlocal Delivery in India

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A Guide to starting your On-Demand Hyperlocal Delivery in India

In the food and retail industry, the hyperlocal delivery business model is gaining a lot of traction. Experts predict that the grocery home delivery market will grow dramatically in the near future and adopting the hyperlocal delivery business model is a win-win for all parties involved.

Online grocery stores are profitable, and most people prefer shopping online to going to the store. You’ll need a plan to deliver groceries, food, personal care items, or any other services, and this article will walk you through the process of launching your hyperlocal marketplace or online marketplace.

People use hyperlocal e-commerce to meet their everyday needs in an advanced way. As a result, it grew in popularity among global distribution markets which is why a lot of young entrepreneurs want to get into the hyperlocal marketplace. However, merely expressing interest is ineffective; you must be specific about the niche you wish to serve, as there are numerous ways to start a hyperlocal delivery company.

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Aside from that, you must consider the business model that you will employ for your company. You can choose the best business model based on your requirements from a variety of options. Some of these are:

Aggregator model:

Many entrepreneurs prefer the aggregator model because it does not necessitate a large amount of money. The distribution startup acts as a middleman between the manufacturer and the consumer in the aggregator model. The on-demand delivery startup has no stock or assets in this place. The aggregator business model is commonly used in on-demand businesses such as food, retail, package, personal care services, home services, and so on.

Single store model:

Retailers who want to expand their well-established company online typically use the single store model. The merchant creates an on-demand distribution app to offer the items he has on hand in this business model. Most food distribution companies operate on a single-store model. Dominos, Pizza Hut, are some popular businesses that use the Single Store Model.

Store pick model:

Customers who use the store pick model first place their order online via an on-demand app or the company’s website. Customers can pick up their orders in the store after making an online order. The main advantage of this model is that consumers will receive orders at their leisure.

Hybrid Model:

A hybrid model combines two or more business models. The shop allows you to order items online and pick them up in the store using this model.

What does a hyperlocal marketplace require?

Hyperlocal marketplaces have made on-demand applications the focal point. These on-demand applications will also soon become the most effective means of contact for both companies and consumers. Hyperlocal marketplaces also make use of a variety of elements and infrastructures. Let us take a closer look at each of them:

Navigation System:

Hyperlocal e-commerce companies may increase their income by using the power of real-time monitoring and GPS functionality. Hyperlocal businesses may use these built-in GPS features to provide information to their customers such as store position, nearby retailers, approximate time, driver location, and so on. Retailers in the hyperlocal marketplace find it easier to sell goods because of this.

 

Multiple payment integration:

Payments are an important part of every industry, and hyperlocal companies are no exception. Customers would have a better payment experience if a hyperlocal store owner integrated multiple payments into its on-demand app. Credit cards, debit cards, mobile wallets, QR codes, and other payment methods are few options that should be available for the customer.

 

CRM tools:

Hyperlocal retailers must develop a seamless and stable e-commerce platform to enable the selling of their products and services online. A network for online sales or an e-commerce platform is software that enables seamless communication between the seller, consumer, and supplier. E-commerce systems are classified as SaaS (software as a service), PaaS (platform as a service), and on-premise.

However, selecting an e-commerce platform is not a simple task; the hyperlocal business must ensure that the platform they choose has all the required functionality to meet consumer needs. 

Network for online sales:

Customer relationship management, or CRM, is one of the key components of a hyperlocal framework that improves communication between customers, businesses, and on-demand delivery service providers. CRM is also a tool for communicating and resolving issues.

Hyperlocal e-commerce companies may also use CRM tools to segment their customers based on their location. This allows them to develop personalized offers for each customer. Additionally, hyperlocal companies may use CRM software to monitor customer reviews.

 

Logistics:

The most difficult time for hyperlocal delivery companies is during peak hours. Hyperlocal e-commerce companies recruit more distribution workers to handle the unexpected increase in demand during peak hours. They must also effectively manage the volume of orders.
Technology, on the other hand, can assist hyperlocal e-commerce companies in managing logistics at peak distribution periods. Multiple drops and complex distribution schedules can be managed with logistics optimization and automation tools. It also improves the efficiency and convenience of your logistics operation.

It will take time and effort, but selecting the right target demographic, forming strong relationships with restaurants and delivery services, and focusing on the most basic aspects of the right business model will give your company the competitive advantage it requires. If you are looking for a solution to start a marketplace for a grocery or food delivery business, then MIMO has exactly what you are looking for. Curated by technical experts and evaluated by industry professionals to empower local businesses with an online grocery store or a food delivery marketplace, our Hyperlocal Delivery Model can bring your store to a digital platform and help you start your home delivery business.

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Evolution of the Hyperlocal Delivery Market during Pandemic

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Evolution of the Hyperlocal Delivery Market during Pandemic

Every crisis presents an opportunity to try something new, as well as the need to do so. After the Covid-19 pandemic hit, it has forced us to reorganize our lives to ensure sustained access to essentials and supplies in the modern age of lockout, social distancing, and self-quarantine.

 

The Indian market has quickly shifted gears, opting for hyperlocal delivery channels to meet their needs. The demand for the hyperlocal model in the grocery market, which has always been considered the most difficult segment to break into, demonstrates its acceptance in our everyday lives and its transformation into a business reality.

 

With the advent of several online grocery stores, e-commerce sites, and other distribution-based start-ups that have forged alliances with local neighborhood stores and supermarkets, hyperlocal delivery of groceries, fruits, and vegetables has accelerated.

 

It has also assisted in the management of these stores by a younger generation that can adopt technology in their daily lives. Via intuitive smartphone applications, the in-store experience has now transformed into an in-hand shopping experience.

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Furthermore, by delivering payment and last-mile delivery expertise to community shops, these hyperlocal players have significantly minimized friction. Even during these tumultuous times, the local stores have reciprocated by keeping their supply chain intact with minimal disruptions.

 

Increasing customer demand, fueled by a growing number of well-funded start-ups, curated goods and services, and the promise of “on-demand delivery,” has fueled hyperlocal e-commerce. Their popularity has piqued the attention and involvement of some of the world’s largest corporations and online behemoths. Furthermore, consumers in metros, villages, and towns have adopted the “near me” model, with many of them adopting the “ideal combination of online convenience and physical reassurance.”

So, what is Hyperlocal Delivery, and how does it work?

The method of shipping goods directly from a distributor to a consumer is known as hyperlocal delivery.


The process entails a courier agent picking up items from a vendor and delivering them to the customer’s address. Because of the comfort and flexibility, they provide, hyperlocal deliveries are becoming increasingly common among brands.

What role does Hyperlocal Delivery play in today's pandemic?

People are not permitted to leave their homes in the current situation, which includes many lockdowns and social distancing norms across the world. People have been forced to stay indoors because of this ban. As a result, both buyers and business owners have no choice but to use delivery services. Hyperlocal delivery play a key role in this situation.

Customers are only granted access to important goods such as food, groceries, medications, medical supplies, hygiene products, and so on, which they typically purchase from nearby stores. Hyperlocal delivery has become a game-changer during lockdowns when no one can enter stores to buy their weekly food or other important goods. Hyperlocal delivery allows sellers to offer vital items to consumers right at their doorstep.

 

Today, some of the world’s most well-known businesses, such as Amazon, have begun providing hyperlocal delivery of vital goods around the country to satisfy their consumers’ most pressing needs. They have temporarily prioritized their order fulfillment and logistics capability to get high-priority goods to consumers as soon as possible.

 

Although the average man is facing significant difficulties in the current pandemic, the pandemic has also had a significant impact on companies. Company establishments are racing to prepare for the decline as the lockdown regulations relax and the markets gradually reopen. In the COVID-19 era, they are now relying on hyperlocal deliveries to remain afloat in the industry.

 

The logistics industry has benefited from the hyperlocal distribution model because it has helped them optimize time, expense, and resources. Since time is saved on short distances traveled, fewer distribution resources are needed, and sellers can serve more customers. Furthermore, since aggregators charge nominal rates based on shipment weight, small businesses do not have to spend a lot of money on shipping.

With e-commerce booming in the country, many goods must be delivered immediately within a certain radius of an area. For a hyperlocal distribution startup, this is amazingly simple to implement. Given how easily shipping behemoths have entered the country, India most certainly has the infrastructure for these. In terms of growth, it took a pandemic to recognize the value of these startups, and they have experienced exponential growth because of the demand generated during this period.


All of this indicates that hyperlocal companies are here to stay. Because of the hygiene and protection, citizens tended to focus on the well-known local businesses during the difficult times. This eventually worked; the current economic situation allowed hyperlocal vendors to take advantage of it, and the distribution system, as a result, became an effective tool.

Going forward, the hyperlocal delivery space will continue to flourish, especially at a time when the COVID-19 scare is widespread, and many consumers have grown accustomed to receiving essentials at the click of a button.


Route planning and last-mile distribution optimization are critical in pandemic situations to ensure smooth operations. Field staff and courier agents should be able to monitor their orders in real-time, ensuring that customers receive their orders on time.


Effective fleet management and last-mile delivery optimization will help you make fast hyperlocal deliveries, whether you are an e-commerce vendor or a local delivery service. So, are you ready to use last-mile delivery tools to boost the quality of your hyperlocal deliveries? MIMO can help your business come online with the best hyperlocal delivery services in the region.

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Impact of Tech Advancements On Last Mile Distribution

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Impact of Tech Advancements On Last Mile Distribution

If you run a logistics or eCommerce company, mastering the last-mile delivery service is essential. To do so, you must understand the effect of technology on the last-mile distribution market as well as the prospects for this autonomous delivery model in the future.

 

The rate of technological advancement is outpacing expectations, and it is already changing last-mile delivery. Hence, we’re seeing the start of series productions and the scaling up of technology implementation by several companies.

 

Customers want more from their distribution companies, and a highly competitive market, coupled with customers’ high-cost sensitivity, has forced the industry to build technology that will help it meet these demands. These developments, taken together, necessitate immediate adoption of these emerging technologies by last-mile providers.

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In the last-mile distribution and its advances, technology plays a critical role in resolving visibility problems. It helps to provide real-time insight into the last-mile distribution process in a variety of ways:

  1. Possibilities to address distribution problems before consumers become aware of them.
  2. Allows customer service representatives to be more proactive in dealing with distribution problems.
  3. Stops customers from calling you to check on the status of their orders.
  4. Makes you more cautious when dealing with customer delivery problems.
  5. Get real-time information on delays.

Innovations are entering the logistics industry at an exponential rate thanks to a truckload of available data through technologies such as artificial intelligence and predictive analytics, improved processing capacity, and seamless connectivity.

 

Artificial intelligence and machine learning are now being used by some of the world’s leading logistics companies to develop their core business strategies and improve real-time decision-making on issues such as prices, carriers, availability, inventory, and labor.

 

However, given the ever-changing nature of technology, it can be difficult for logistics organizations of any scale to keep up with these advances. While switching from older technology to a more advanced one takes time, success in this competitive industry depends on leveraging new technologies.

Few technological developments that are reshaping last-mile delivery are mentioned below:

Real-Time Tracking

Live monitoring technology is now allowing for a clearer understanding of what is happening at every stage of the distribution process. This benefits customers as well, by providing them with correct delivery status information. In the last-mile delivery phase, tracking the field officer on the road with the delivery is critical. This real-time order tracking function gives product distributors visibility into the current position of the field officer during the distribution process.

Telematics

Telematics is a rapidly expanding area that encompasses wireless communications networks that link remote applications. In effect, they provide last-mile delivery with end-to-end connectivity.

The Gig (On-Demand) Economy

Technology may sometimes do more than just help the industry innovate. It can disrupt – to open up entirely new possibilities. Uber not only introduced new technologies to the taxi industry but also introduced an entirely new business model.

Predictive Analytics

The adoption of emerging technology by the last-mile distribution industry offers a wealth of new granular data. Predictive analytics software may take advantage of this information and uncover new opportunities for improvement, such as route optimization. Predictive analytics detects trends that can help businesses develop their operations. Forecasting future demand is one example.

Artificial Intelligence (AI)

Artificial Intelligence (AI) has become an important part of many companies’ daily operations. Machine learning and robotics developments have had a worldwide influence by revolutionizing the way we delegate tasks to boost productivity.

  • It enables you to handle even the most complex data sets with precision.
  • Allows for the use of data structures and the development of data sets to monitor patterns and phenomena.
  • It creates data models that are geared toward predictive analysis.

Faster and User-Friendly Delivery Channels

Customers often choose a simpler and more user-friendly way to place an order online. If customers have a bad customer experience, they may refuse to order takeout. If the mobile app is not working well, customers can’t configure their orders, and they don’t get an immediate answer to their questions, they’ll have a bad experience. Customers should be able to position orders across all available channels, such as smart devices, social media, virtual assistants, and so on, using order distribution systems that simplify the process.

Big Data

By collecting and analyzing a vast amount of logistics data and optimizing the path for last-mile delivery in real-time, Big Data technology revolutionizes the online order and delivery system. The dispatcher may use the internet to monitor their product and driver, evaluate market products, deliver speed, check traffic, and display feedback, likes, and comments on social media, among other things.

Smart Outsourcing, ln

Outsourcing last-mile distribution to local third-party carriers with operations centers closer to their customers’ homes or workplaces will dramatically lower costs and improve delivery times.

IoT (Internet of things)

IoT offers real-time and more accurate data, as well as the ability to shield current device inefficiencies. Similarly, IoT revolutionizes supply chain processes by making them more efficient and effective.

Technology plays an important role in every stage of the logistics process. Artificial intelligence is used to automate the operation in connected warehouses. Artificial intelligence-based systems are being used by transportation companies to distribute equipment, track field agents, and optimize routes. Advanced approaches are now being used to enhance efficiency, such as location intelligence and geocoding.

 

It is difficult to keep up with the rapid advances in technology, but most companies are concerned that their rivals are implementing new technologies even faster than they are. In the last-mile distribution, groundbreaking technologies are setting new quality benchmarks. As a result, modern businesses that want to improve the productivity of their last-mile operations should look to ride this innovation surge.

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