In this age of rapidly changing technology, numerous hyperlocal delivery companies and organizations are bolstering their services to suit the demands of consumers who want things to be delivered instantly and at their doorstep. 

Hyperlocal delivery services have expanded in popularity over the previous several years, with the major domains seeing increased demand in food, groceries, household essentials, and pharmaceuticals. In reality, the hyperlocal delivery industry in India received $2 billion in investment in 2017-18, and $1 billion by the end of 2019. 

Zomato, Swiggy, UrbanClap, BigBakset, and 1mg, among others, have become household brands in the hyperlocal delivery market. 

Surprisingly, although the globe has been gripped by the coronavirus pandemic, which has shattered many economies, the hyperlocal delivery industry has been steadily growing despite the early challenges created by the COVID-19. 

The main driver of development may be linked to consumer behavior, which has shifted as a result of the coronavirus fear, and now they prefer to have everything at their fingertips and within walking distance without having to venture far. 

Not only that, but investor interest in this sector remains strong, with $533 million invested until November 2020. According to Tracxn statistics, the sector received $1.7 billion in investment in 2018. 

Pandemic-induced disruption

Surprisingly, although the globe has been gripped by the coronavirus pandemic, which has shattered many economies, the hyperlocal delivery industry has been steadily growing despite the early challenges created by the COVID-19. 

The main driver of development may be linked to consumer behavior, which has shifted as a result of the coronavirus fear, and now they prefer to have everything at their fingertips and within walking distance without having to venture far. 

Not only that, but investor interest in this sector remains strong, with $533 million invested until November 2020. According to Tracxn statistics, the sector received $1.7 billion in investment in 2018. 

The Gig Economy

The gig economy lies at the heart of the development and success of on-demand platforms. 

Hiring, training, and maintaining permanent delivery employees in an environment that is more or less flexible has proven untenable in the past for startups. According to a BCG research, India’s gig economy has the potential to create 90 million jobs and generate $250 billion in revenue. 

These remarkable figures might be attained more sustainably if additional possibilities were created. Despite greater instances, the second wave of Covid has seen less migrations from cities and towns to countryside, as individuals have more options to earn and support themselves and their families. The hyperlocal delivery segment’s continued development is mostly due to the availability of riders for deliveries. 

Evolution of Hyper-local delivery during Pandemic

The consumer expectation of quick deliveries has been a tipping point in e-commerce. It’s no longer a benefit, and waiting for your packages to arrive as soon as you place an order is no longer a big deal. Another possible side effect of the pandemic is that the expectation of rapid deliveries has led to a lot of supply chain innovation. 

While hyper-local delivery has been a difficulty for numerous e-commerce and hyperlocal firms, technology has enabled them to find effective and accessible alternatives. Routing, batching, demand prediction, and rider allocation have all benefited from AI and machine learning techniques. The extra logistical benefit of strategically situated distribution centers and flexible warehousing brings companies closer to the final customer and makes hyperlocal more viable than ever before. 

The hyperlocal delivery sector has a long way to go.

Hyperlocal became one of the most important services to emerge from the epidemic, particularly for the transportation of vital commodities. Because it is a capital-intensive industry, the market’s previously established participants have consolidated as demand has increased. With companies like Zomato and Swiggy entering the market and quickly expanding, the industry has seen significant development and serves as a case study for how Indian businesses are adapting. 

With the growth of e-commerce in the country, many products must be delivered promptly within a certain radius of an area. With a hyperlocal delivery startup, this is incredibly simple to accomplish. Given how readily shipping behemoths have penetrated the nation, India most certainly has the infrastructure for this. In terms of growth, it took a pandemic to realize the importance of these businesses, and they have experienced exponential development as a result of the demand produced during this time. 

Going forward, the hyperlocal delivery area will continue to grow, particularly at a time when the COVID-19 fear is widespread and many customers have become accustomed to getting essentials at the click of a button. 

The hyperlocal delivery sector has a long way to go.

Hyperlocal became one of the most important services to emerge from the epidemic, particularly for the transportation of vital commodities. Because it is a capital-intensive industry, the market’s previously established participants have consolidated as demand has increased. With companies like Zomato and Swiggy entering the market and quickly expanding, the industry has seen significant development and serves as a case study for how Indian businesses are adapting. 

With the growth of e-commerce in the country, many products must be delivered promptly within a certain radius of an area. With a hyperlocal delivery startup, this is incredibly simple to accomplish. Given how readily shipping behemoths have penetrated the nation, India most certainly has the infrastructure for this. In terms of growth, it took a pandemic to realize the importance of these businesses, and they have experienced exponential development as a result of the demand produced during this time. 

Going forward, the hyperlocal delivery area will continue to grow, particularly at a time when the COVID-19 fear is widespread and many customers have become accustomed to getting essentials at the click of a button. 

How can MIMO help?

Route planning and last-mile distribution optimization are critical in pandemic situations to ensure smooth operations. Field staff and courier agents should be able to monitor their orders in real-time, ensuring that customers receive their orders on time. 

Effective fleet management and last-mile delivery optimization will help you make fast hyperlocal deliveries, whether you are an e-commerce vendor or a local delivery service. So, are you ready to use last-mile delivery tools to boost the quality of your hyperlocal deliveries? MIMO can help your business come online with the best hyperlocal delivery services in the region.  

Successful management of the transportation distribution process is becoming increasingly important nowadays. MIMO Technologies offers a tech-enabled platform to easily transport goods and products and achieve a high degree of precision in e-commerce and hyper local delivery. 

Our field officers are qualified to complete deadline-oriented work and deliver it to your customer in India’s most remote locations within pre-determined timelines. More than 14000 field officers serve in various rural and semi-urban areas.