How Software Solutions Ensure Corporate Social Responsibility for Businesses

Solution ensures corporate social responsibility

How Software Solutions Ensure Corporate Social Responsibility for Businesses

A corporation’s social responsibility directly affects its public image, which can make or break its chances of success in the long run. That’s why corporations should make sure they incorporate software solutions that ensure corporate social responsibility into their business models from the beginning.

These software solutions can help manage your CSR activities and stay in line with the most up-to-date regulations on socially responsible businesses. Also, good CSR will help save your business money, as per the study by ERA Environmental Management Solutions.

As long as you use these software solutions, you can rest assured that any impact your company has on its local community or the world at large will be positive and beneficial to your customers and employees. Here are some ways software solutions can help you ensure your CSR for your business.

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Build Awareness About an Issue

One of the best ways to ensure corporate social responsibility is through education. Many people may not be aware of how your company is helping a particular cause or addressing an important issue.

If you want to drive corporate social responsibility, be sure to build awareness about what you’re doing and how your efforts benefit others. Using communication software can help. Each one provides tools designed to foster open communication and keep employees up-to-date on internal and external activities.

Moreover, communication software can improve collaboration among team members and allow businesses to communicate more effectively with customers. So, to build awareness through software solutions, make sure to check this list of best communication software today.

Recruit Volunteers and Donors

One of the best strategies of corporate social responsibility is to build a network of volunteers and donors who support your business activities. This allows you to set up actions that benefit your community without costing any money, as you have individuals on hand who are happy to support your charitable efforts.

With tools to communicate CSR activities in place, you can make sure to have a streamlined volunteer process in place, with an easy sign-up and a system for recognizing volunteers’ contributions. You may also set up specific forms of recognition, such as rewards or gifts, that you can distribute at special events and during holidays.

Basically, online tools will help you manage the relationships between your company and its supporters—even if they aren’t in-house employees.

Participate in Fundraising Events

You’ve probably heard about cause marketing, in which companies partner with charities to help support a cause. This is one of the many types of corporate social responsibility that’s definitely valuable. However, if you want to ensure your company is living up to its commitments to environmental sustainability or animal rights (for example), software solutions can help with participating in fundraising events.

Digital tools also keep track of donations and are great at promoting your company’s philanthropic efforts with customers and prospects. Remember, creating value for customers is one of the top reasons impacting a company’s purpose, as per a business review by Harvard.

Connect with Customers

Can you imagine your office without an internal communication software or a business owner who doesn’t have an effective way to promote their products? The same is true with corporate social responsibility. It’s difficult to implement a strategy that helps companies connect with their customers and stakeholders if they don’t have tools like Facebook, Twitter, and LinkedIn. Let alone software solutions that help monitor how customers are engaging with a company online and offline.

In fact, many of these tools allow companies to streamline their CSR efforts by creating corporate social responsibility training programs and communicating them more effectively. Additionally, some platforms enable employees to learn about ethical issues within their company to ensure sustainable growth for years to come.

Host Online Fundraisers

Hosting online fundraisers is one of the best ways to ensure corporate social responsibility. This is where you give your customers and clients a chance to support your cause in exchange for rewards or recognition. Online fundraisers are also great tools that allow businesses to engage their audience, raise awareness, and support important causes.

The good news is that there are plenty of fundraising tools available today. One example is TugboatFundraiser—it has everything you need to run an effective fundraiser. The software lets you build a campaign website and accept donations via major payment options, such as Visa, MasterCard, and PayPal.

Promote Giving Opportunities

Big corporations that are able to take advantage of tools and software solutions designed specifically to help with promoting giving opportunities can really change how they connect with their communities. For starters, the software makes it simple to keep track of giving opportunities. It also gives you an easy way to communicate your CSR efforts internally and externally, ensuring that your employees stay in touch with what they’re doing socially on behalf of your company.

Additionally, as a business owner, you want to make sure that all your hard work doesn’t go unnoticed by clients or potential customers. When used correctly, software solutions designed to support CSR can help big businesses promote their activities.

If people know what your corporation is doing for others, there’s a better chance they’ll continue using your services or buying from you again in the future. As revealed in the report by Aflac, 77% of customers are motivated to purchase from a brand committed to improving the environment and society.

Incorporate Giving into Employee Benefits

A number of companies have begun offering CSR tools as part of their employee benefits packages. These tools are designed to help employees communicate their CSR initiatives and align with those of their employers. As a result, more businesses are being positively influenced by internal and external forces in terms of corporate social responsibility.

Do Something Local

The internet has made it easy to support and interact with organizations, but there’s something about doing something local. Now, thanks to a slew of apps, software solutions can help you get involved in your community—whether that’s through volunteering or donating funds.

Because of technology and the growing digital transformation, businesses can easily integrate corporate social responsibility into their day-to-day operations without taking up too much time. This means they’re able to do more for their communities without taking away from other areas of importance within their organization.

Use Corporate Sponsorship to Work with a Nonprofit

One of the best things about corporate sponsorship is that it’s a way to work with a nonprofit on something you both want. If you’re looking to use corporate sponsorship to work with a nonprofit, software solutions can help with managing their database and ensuring that information is transparent to all parties involved. Just be careful not to get wrapped up in any political issues and make sure you find an organization whose mission aligns with your company’s vision.

Use Software Solutions for Your CSR Now

If you’re looking to ensure corporate social responsibility in your business, software solutions are a must. But with so many tools available today, it can be hard to know which solution is right for your specific needs and can give you the best business benefits of CSR.

The type of software solution that perfectly meets your needs depends on your company’s situation. Hence, knowing which factors to consider when determining which CSR software is right for you can be helpful as you narrow down your options.

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Are Corporate Businesses in India prepared for the disruptive nature of the Gig Economy?

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Are Corporate Businesses in India prepared for the disruptive nature of the Gig Economy?

As the novel coronavirus prompted businesses throughout the world to reconsider their operational strategy, maybe nothing has had as big of an impact as the mainstreaming of India’s formerly marginalized gig economy. The gig workforce has grown steadily in recent years, and this trend appears to be here to stay.

At present, India has a pool of 15 million gig workers staffed in projects across IT, HR and designing. In addition, India’s workforce is growing by 4 million people annually. And as most of them are young millennials, they are showing an increasing preference for gig contracts.

This trend is expected to significantly impact the reach of India’s emerging markets in the near future. Gig economy statistics indicate that India was the fifth largest gig economy market in 2021. 

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Is India's corporate sector prepared for the Gig Economy's disruptive nature?

The pandemic-induced lockdown was effective in dispelling doubts about the dependability and long-term viability of a gig workforce. Many organizations are beginning to recognize the benefits of remote working in terms of reduced overhead expenses and stretched liquidity, and many are seriously evaluating their operational strategy.  

Gig work has proven to be advantageous to both companies and employees. Businesses are discovering that hiring gig workers saves them money on office space and equipment while also providing them with greater recruitment flexibility. Workers, for their part, benefit from flexible hours, a variety of jobs, and the option to supplement their income by working multiple jobs. 

The corporate workforce is changing—rapidly and radically—from the rising usage of contingent freelance workers to the expanding use of robotics and smart technologies. These developments aren’t just a diversion; they’re actually affecting labor-intensive emerging markets and the economy. 

 

 

The “gig economy”—networks of people who make a living working without a formal employment agreement—is reshaping the concept of “contingent workforce management.” 

Why is the gig economy in India gaining traction?

The rapidly growing gig economy in India is more than just a reaction to shifting economic conditions. Here are a few reasons why workers prefer to work on a contingency basis and why organizations prefer to hire more contingent workers: 

The following are some of the advantages of the gig economy for workers: 

Advantages of Gig Economy For Workers

Benefits of the gig economy for businesses include:

Supporting the gig economy in India: 5 challenges for Businesses:

Retaining corporate culture and employee involvement

When 30 to 50 percent of your staff are non-employees, how can you create and maintain the desired company culture? Working on a contract basis may have an impact on employee attitudes, particularly in terms of their dedication to the company’s long-term needs. 

Addressing this issue begins with displaying a commitment to all workers, whether they are full-time employees or part-time contractors. It’s vital to keep in mind that in the gig economy, people who move on to other jobs may return to new roles in the future. Employees who leave may return as contractors, and consultants may return as long-term employees. 

When all employees are supported, they are more likely to be dedicated to the company’s objectives and even function as ambassadors after they leave. 

Organizations may help to foster this mindset by creating conditions that encourage all gig economy workers to feel like they’re a part of the team. 

Keeping up with the fast pace of corporate change

One of the benefits of the gig economy for businesses is the option to scale up and down their staff as needed to meet changing business objectives. Companies can, for example, quickly construct a new team to satisfy a business requirement by hiring project-based contingent labor. It’s also less difficult to relocate gig workers with certain skill sets within business teams for short-term projects. 

 

In the gig economy, organizations must be prepared to adjust to the fast-changing structure of business teams. 

Providing opportunities for collaboration

Almost everyone agrees that in today’s workplace, more teamwork is required. This is because collaboration produces better ideas, resulting in the innovation required to compete in the global emerging markets. When teams are continuously in motion and workers don’t know each other as well, increasing collaboration in the gig economy might be even more difficult. 

 

Organizations must create proper collaborative areas to allow greater impromptu collaboration within and across teams. 

Contributing to the future workplace's strategy and analytics

To effectively serve the increasing gig economy in India, business executives will need to grow well beyond their traditional positions. Executives must collaborate closely with business units and give voice to the company’s strategic goal. 

Encouraging employee mobility

It’s no secret that gig workers are becoming more mobile, frequently on their own volition. People work from home, coffee shops, and on the go, depending on their duties, schedules, and lifestyles. Because they may not have a permanent workstation to work at, contingent workers may not have a choice in the issue. 

Organizations can assist gig economy workers stay connected and productive by offering technology that enables them to do so. Even better, shifting toward shared, agile work spaces (which can accommodate more people in less space) can allow and even encourage contingent workers to spend more time in the office. 

HR, technology, and business leaders will face new challenges as the workforce of the twenty-first century evolves, necessitating greater levels of collaboration to discover solutions. The open talent economy and the new workforce-machine era are gaining traction, redefining “talent” to include people and machines working in various locations and under various contracts. 

Unlocking the Potential of the Gig Economy in India

The ‘gig’ economy has risen dramatically over the last decade with the introduction of digital platforms such as Ola, Uber, Swiggy, Dunzo, and UrbanCompany, among others. With the rise of technology-enabled gig work platforms, more than 200 million people are now considered part of the global ‘gig’ workforce.

In India, ‘gig’ employment is not a novel concept. With its enormous informal economy and casual workers, India has long had the equivalent of gig work in both urban and rural areas, ranging from temporary agricultural workers to daily-wage construction laborers to delivery personnel. What has changed in recent years is the use of technology to match and expand on-demand services. 

The gig economy helps companies, employees, and the economy as a whole, with benefits that go beyond traditional conceptions of convenience, on-demand availability, and flexibility. This is due to the underlying economic factors that platform-enabled gig work addresses at scale, as well as the collateral advantages it can provide, which can lead to a virtuous expansion cycle.

 

Some of these benefits include: 

The long-term potential of the ‘gig’ economy could comprise:

Construction, manufacturing, retail, transportation, and logistics might account for more than 70 million of the potentially ‘gigable‘ positions. 

The Bottom Line:

Now is the time for businesses to rethink the role of gig workers in their organizations and devise a strategy to retain them in the future. While their expanding ranks may bring workforce agility and cost efficiency, as the economy improves in 2022, companies must examine how to retain the best gig workers to help their organization expedite recovery efforts in the months and years ahead. 

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What is Corporate Social Responsibility (CSR) and its Benefits?

CSR

What is Corporate Social Responsibility (CSR) and its Benefits?

Corporate social responsibility (CSR) has progressed from its inception, as a suggestion that corporations set aside a percentage of their income for charitable causes, to becoming an integral part of how many businesses function. It is now a broad word that refers to a company’s efforts to better society in some way. These initiatives can range from monetary donations to the implementation of ecologically friendly workplace rules. 

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Corporate social responsibility (CSR) is no longer a nice-to-have in today's culture; it is a need.

CSR can take many different shapes. Small and large businesses are expected to lead the way in developing a progressive CSR programme that gives back to people and the environment, and one that adapts to the current social and economic situation. 

What is Corporate Social Responsibility?

Corporate Social Responsibility (CSR) is a sort of business strategy that considers how a company may benefit society as a whole. These can range from more ethical behaviors like philanthropic fundraisers to moral issues like environmental protection and animal testing. The overall goal is to strengthen the company’s public relations and brand image. 

Some businesses donate 1% of their revenues to charity, while others give their employees time off to volunteer with local charities. Others may invest in developing a more ecologically friendly product and lowering the supply chain’s carbon impact. Google, for example, pledged to invest $1 billion in renewable energy in 2014. 

Corporate Social Responsibility is mostly a business strategy for big corporations due to the expenditure involved. Small and medium-sized enterprises, on the other hand, lack the profitability to divert resources on a significant scale. 

Important Points

What are the benefits of Corporate Social Responsibility for Organizations?

Boosts Employee Morale and Engagement

Employee engagement can be increased by a company that is socially responsible. Workers increasingly aspire to be a part of something broader than their employment. Instead of going to work, working, going home, and repeating, they are a part of something more meaningful. 

Some companies have specific CSR teams that focus on charity events. Sports or sponsored activities, for example, could be used to raise funds. The goal is to get employees interested and feel like they are contributing to society as well, but with their employer’s help. 

As a result, it assists employees in finding purpose outside of work. As a side consequence, this may be beneficial to employees’ mental health. The everyday grind can demotivate people, therefore assisting them in being a part of something bigger can be motivating. 

Surprisingly, the younger the employee, the more significant the company’s ideals become. For example, nearly nine out of ten millennials would accept a lower salary to work for a company that shares their beliefs. This suggests that, as time goes on, a company’s social responsibility will become increasingly crucial in attracting and retaining employees.

 

At the same time, research shows that employee engagement is favorably linked to CSR. 

Society's Advancement

The majority of CSR is carried out through nonprofits and CSR benefits charities such as Cancer Research, the Salvation Army, and the Red Cross Foundation in some way. 

 

As a result, such charities receive the funds they require to battle cancer, assist the homeless, and aid in disaster relief. We also have certain companies that actively donate to charitable causes. Amazon, for example, gave $3 million to Seattle University’s Center for Science and Innovation. The goal was to make STEM and computer science education more accessible to women and other minorities. 

In other headlines, Wells Fargo, a US bank, gave $444 million to over 11,000 nonprofits in 2018. More than $117 million was spent on down payment assistance and other services to help people buy their first home. Additionally, nearly $90 million was spent on education, assisting underserved populations in obtaining higher education. 

 

Overall, such efforts can benefit local communities by assisting individuals who are struggling. Donations like these can help people get out of poverty, fight illness, and improve their overall well-being. 

Brand Recognition

Corporate Social Responsibility (CSR) can have a big impact on a company’s image and reputation. According to research conducted by Edelman and Young & Rubicam, 87 percent of UK consumers expect companies to consider their societal impact as much as their own, and more than 70 percent of individuals make it a point to buy from companies that share their viewpoints.  

As a result, it is not only morally beneficial, but it can also benefit the financial line of the company. Customers are more likely to shop at ethical businesses, which equals more revenue. Even if the expenses are higher, more demand can make it a win-win situation. 

Consumers buy from companies that share their beliefs, according to the report. Those who are concerned about the environment, for example, may turn to companies that use green technologies and invest in renewable energy. Accenture has conducted such studies. 

Enables professional and personal development

Companies with a CSR culture can easily inspire their workers to volunteer and donate to charitable organizations. Employees are more likely to become personally generous if their employer encourages them to do so. Employees, however, are aware that their firm is dedicated to improving their local and worldwide communities. They will be more motivated to be productive and creative on their own after that. As a result of corporate social responsibility, employees are able to grow professionally and personally. 

Provides media opportunities

Effective CSR can generate a lot of media attention. If your company has ever struggled to gain online popularity or press attention, your CSR initiative could be the answer. Create a CSR programme that gets you noticed, and your brand awareness and general online brand affinity will skyrocket. 

However, be wary of the motivations underlying your CSR initiatives. Greenwashing refers to CSR that isn’t genuine; if your CSR project appears to be too disconnected from your vision and principles, people may doubt its purpose, even if it is well-intentioned. 

Employee opinions about CSR programs have been demonstrated to influence workplace attitudes, trust in top management, organizational pride, job happiness, and even performance. Your staff is your most powerful brand ambassador; an honest CSR campaign will lead to genuine media engagements. 

Conclusion:

As we’ve seen, there are numerous advantages to a robust CSR programme for firms. A CSR business strategy for an organization is primarily determined by the organization’s goals and growth initiatives. 

The benefits of CSR are even greater than those discussed in this essay. It is beneficial not only to the corporation, but also to the community and society at large. Despite the fact that corporate social responsibility is not a compulsory practice in any given country, businesses should view it as a necessity and begin trying to become socially responsible as soon as possible. 

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The Impact of COVID-19 on the Gig Economy

Address Verification

The Impact of COVID-19 on the Gig Economy

The COVID-19 health catastrophe is an extraordinary blow that is affecting people’s lives and livelihoods across the world. Its impacts are likely to be felt not just in the near term, but also in the medium and long term. The severe health consequences have been matched by dramatic losses in economic activity and labor market turmoil.

 

Fear of infection, public guidelines, and widespread uncertainty caused a significant reduction in economic activity and disrupted global value chains, resulting in a deep and broad shock to the labor market. Furthermore, state-imposed lockdowns and business closures have had severe consequences, with millions of workers in numerous nations seeing a reduction in, or entire loss of, their jobs.

 

As industries were required to shut down to safeguard workers’ health and promote compliance with mitigation and containment rules, many countries implemented widespread job retention and/or income support systems to assist workers. Employers reorganized their operations whenever possible to allow for remote working arrangements.

 

Participation in the gig economy has developed significantly in recent years and has expanded dramatically since the commencement of the coronavirus epidemic, owing in part to an increased reliance on gig workers to deliver essentials to consumers’ homes.

 

India has 15 million gig workers, accounting for around 40% of all freelance tasks available globally, and this figure is continuously increasing year after year. A considerable share of the country’s school dropouts, college students, and those who are only partially employed seek part-time work to support themselves and their families.

 

One of the most significant advantages of the gig economy is the flexibility it provides, both in terms of working hours and employment types. In fact, before the epidemic, over 70% of gig workers reported that they chose to work in the gig economy because it provided more flexibility and, in some cases, higher pay than full-time employment.

 

As the world begins to fully embrace this new form of working, which will likely rise in the aftermath of the pandemic, talent executives must plan for this inevitable shift and discover new methods to support workers to preserve the gig economy’s long-term viability.

 

The gig economy has undeniably become a vital component of the Indian workforce; a tendency that has only been accelerated by the pandemic. Millions of people are deciding to pursue a work arrangement that better matches their lifestyle than the typical full-time job.

 

However, the expansion of the gig economy raises important considerations concerning the rights of its workers and the long-term viability of this work arrangement if those rights are not fulfilled.

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Turbulent times for MIMO and gig workers

Starting with just a couple of clients and 250 field officers in late 2017, MIMO served more than 70 clients through 10,800 field officers till February 2020. MIMO’s future appeared bright, with its operations reaching 19 Indian states. The coronavirus then hit. The entire country was put under lockdown. MIMO’s field activities were shut down, and clients failed to uphold their pledges to continue doing business during these difficult circumstances.

 

MIMO, desperate for survival, has considered a video verification mechanism. This is not a large, groundbreaking change, but rather a simple tweak to make the greatest use of the available resources: video calling. What began as a temporary solution during the ongoing crisis quickly gained traction with both clients and field officers working from home.

 

Clients’ confidence in MIMO’s deliverable quality, as well as the MIMO team’s capacity to implement the new procedure and educate interested field officers, has begun to yield results. MIMO could be performing more transactions than the pre-COVID era, having grown from nearly zero transactions in the latter half of March to a couple of hundred today and a pipeline of two major clients joining in. To read the full story, please visit https://www.microsave.net/2020/06/17/mimo-bridging-the-digital-gap-for-the-rural-workforce/

The Impact of COVID-19 on the Gig Economy

The Bottom Line:

Now is the time for businesses to rethink the role of gig workers in their organizations and devise a strategy to retain them in the future. While their expanding ranks may bring workforce agility and cost efficiency, as the economy improves in 2021, companies must examine how to retain the best gig workers to help their organization expedite recovery efforts in the months and years ahead. For more info regarding MIMO’s services, please visit Supply Chain Service Provider In India – MIMO (mimo-technologies.com)

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