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Established Strategies for Increasing Survey Response Rates

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Established Strategies for Increasing Survey Response Rates

You, like many experienced marketers today, are probably searching for innovative ways to pull in new leads or contacts and learn more about them, one of which is conducting surveys. But designing your survey is just the beginning—getting your future and current customers to participate is probably the most difficult obstacle to conquer.
Your survey is likely to be one of many marketing messages your audience receives each week, so how can you break through the clutter and get them to not only pay attention to but also complete your survey? 

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From sending the right message to providing rewards, here are four important strategies for increasing survey response rates:

Making them feel unique is the main message:

Show heartfelt gratitude for their involvement to entice people to complete the survey. Consider using the following messaging: “We’d like to hear your thoughts.” Make it clear that you appreciate their input and clarify how it will affect your product roadmap or offerings, the content you give them, and so on. Make sure they understand how you will use their experience and feedback by being as precise as possible. “We would appreciate it if you could take 5 minutes to complete our survey.” Give them an estimate of how long it would take them to complete your survey out of gratitude for their time. Do not take chances—ask a coworker who has not seen your survey to take it and time it. Often, let them know how much you appreciate them taking time out of their busy day to help you out.

Eye on the Prize: Provide Incentives:

Sometimes, you can’t rely on goodwill alone. If you’re having a tough time getting people to complete your surveys, try offering incentives to boost your completion rates. Cash rewards, without a doubt, improve response rates. Yeah, there are advantages and disadvantages to survey rewards (e.g., people might rush through surveys just to receive the incentive). However, according to the same report, 94 percent of people who said they take surveys because they want a reward still offer truthful answers extremely or very frequently.

Keep Surveys Relevant: Don't Waste Their Time:

Consider how you would feel if you were in their shoes: Will you complete a survey if you couldn’t say “Does not apply” or miss questions that didn’t apply to you? Most likely not. Answering questions about your coffee preferences, for example, will be a waste of time if you don’t drink coffee—plus, the responses you’d offer wouldn’t be reliable or helpful. Point them in the right direction. Let’s say you’re curious about why those people don’t drink coffee. Perhaps they don’t like the taste or it’s too costly. If you’re a company trying to sell a new brew to a specific demographic, use survey reasoning to direct those who answered “Never or almost never” to a collection of questions specific to their response.

Be state-of-the-art: Offer Surveys via Multiple Channels:

Since you already have your subscribers’ email addresses, sending your survey by email is the simplest way to ensure that it reaches them. But what if they don’t respond to the survey you sent them? If they “run into you” over the internet, it can pique their interest. Consider sharing the survey on social media or embedding it into related marketing sites. You can also use SMS to send surveys. They’ll certainly recall your survey by the second time they see it. When it comes to their attention for the third time, they may be intrigued and complete the survey just to see what you’re up to.

Customizable surveys for a better response rate:

Custom surveys help to distinguish a survey as coming from your business. Your custom survey includes a footprint of your brand attributes in the survey, rather than a blank or bland template. You can brand and customize your surveys to match the look and feel of your business. Surveys can provide you with more than just useful information on how your customers think. They can also make customers feel more involved and significant. You want your customers to know that their feedback is valued.

Interactive surveys increase response rate:

According to research, when questions are presented in a colorful and engaging way, respondents are more engaged with the topic of the survey. The adage “an image is worth a thousand words” is backed up by statistics, with surveys showing 30-40 percent higher response rates than typical HTML surveys. The use of symbols and pictures is common in public places such as hospitals, restaurants, and traffic signs, simply because the brain can recognize and react to pictures better and faster than text. Furthermore, a person who is not fluent in a particular language can be unable to comprehend the meaning of a particular choice when presented in the text but will understand it instantly when presented as an image. These reasons make Interactive Surveys garner a higher response rate.

The Bottom Line: The more precise responses you have, the better.

Of course, as you collect more responses, you’ll be in a better position to recognize and interpret data patterns, in addition to learning more about your target audience. If only 12 people respond to your survey, it will be difficult to draw reliable conclusions about your target market’s preferences and behaviors. Send surveys and sync survey responses with your marketing automation solution to reap benefits, whether you’re trying to draw conclusions about your target market, discover critical information about your audience, or find hot MQLs.

Have you ever used questionnaires to create demand?

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Top Nine Challenges in Survey Data Collection Industry

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Top Nine Challenges in Survey Data Collection Industry

In the collection of reliable and quality data, organizations can face a variety of challenges. It is important to first recognize obstacles to consistent data collection to implement approaches to enhance the quality delivery of data collection. 

 

Marketing research at the simplest level is about getting knowledge to help marketers make decisions and solve problems. That means asking the right questions, asking the right people, in a way they are going to be comfortable with the questions and want to answer.

 

The challenge of getting responses from the right people is fundamental to data quality. However, these areas are rife with challenges which we aim to highlight in this blog post.

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Few key challenges in current data collection practices:

Inconsistent data collection standards:

Data standards outline the importance of collecting common data items and demographic information. Usually, defined standards include definitions of data, structured questions with agreed options for a response which can guide consistent collection practices. These criteria are not always universally implemented and can themselves be inconsistent, and the consistency of data collections may be influenced by this.

Context of data collection:

In certain circumstances and environments, data collection from customers can occur where it may be difficult to obtain full and reliable information, and the amount of information collected can differ depending on the context of the situation. Contexts, where certain data collection may be limited, include crises or emergencies or where an individual’s privacy could be compromised. Further, in some cases, organizations may not be resourced to provide services to specific cohorts, which can mean there is little incentive to improve the data collected on certain topics.

Data collection as a core business function:

An organization’s core functions and time constraints in service delivery may affect the type and quality of data collected by an organization. Usually, administrative data is gathered as a by-product of organizational requirements or to fulfill an internal business need and can only contain key details required to conduct a service. As a result, only a limited range of data items can be obtained by organizations, which lack the information necessary for wider secondary use purposes, such as performing state-wide service analysis, surveillance, or research. A belief that the processing of such demographic data is not important to core business functions can affect the quality and comparability of data.

Lack of training in data collection:

As data collection is usually not the primary role of service personnel, they may not obtain training in this field. If workers do not obtain training or understand why specific data needs to be collected, they will feel less secure about asking the related questions. A lack of training in how and why to collect certain kinds of data can particularly impact the quality of data collected. The fear of causing offense can affect the willingness of personnel to ask questions and lead them to make judgments based on observation or voluntary knowledge. Training can develop an awareness of the importance of obtaining these data items in sensitive or culturally acceptable ways and help build data quality and consistency.

Lack of quality assurance processes:

The probability of verifying information with a person who has been in touch with a service may be limited, meaning that the data initially collected cannot be verified. Also, the complexity of record-keeping systems can vary where the quality of data is dependent on the individual correctly entering the information. Time may not permit staff to review data for completeness or to retrieve missing data.

Changes to definitions and policies and the preservation of data continuity:

Over time, strategies, and methods for collecting data transform. These developments and how they affect data collection practices may not be understood by agencies and their employees, implying that they unwittingly implement obsolete procedures. In large organizations, this problem appears to be more prevalent, particularly if the information is not shared widely and regularly throughout the workplace. Organizations changing data collection systems and processes also need to be aware of the need to ensure continuity of reporting using existing data items.

Economic and IT restrictions:

Some companies do not have the resources or infrastructure to prioritize upgrades to systems and processes for data collection. This may be due to a backlog of digitized paper-based records, a limited workforce to input and retain information, or a lack of budget for updating record management systems. Such updates can be costly and take time. In certain situations, the ability of these IT systems to provide multiple answer values or complex questioning may be limited, which hampers sophisticated data collection.

Demographic Reach:

While remote surveys are not fresh, most of the literature on the subject focuses on individuals and households, which are notoriously difficult to reach. Restricted communications networks, nomadic and displaced peoples, conflict zones are among the other obstacles. These conditions make it difficult for those attempting to gather reliable data, which is a prerequisite for enacting sound public policy. Many researchers and data collection teams in the area lack structured survey methodology training, and specialized statistical training for survey management and data quality.

Real-time data availability:

One of the most challenging parts when it comes to the question of implementation for enterprises is real-time data availability which is often beneficial in assisting to make stronger and more informed decisions. There are several difficulties associated with it. Since storing such a large amount of data and processing it in real-time are two completely different things. Furthermore, real-time data processing also necessitates scalability, fault tolerance, predictability, and resiliency against stream imperfections, as well as the ability to be extended. As a result, it is all about data availability and response time. Users will gain insights as soon as the data is entered into their system.

There are several challenges that businesses can face, but surveys are still useful and meaningful. In promoting marketing decisions, product creation or refinement, customer support, and more, they will direct you on the right path. In general, the feedback you gain from these surveys can be used to provide a better overall experience for your customers and can be used to focus and explain your efforts. However, you need to find a way to resolve the obstacles that are common with poorly designed and constructed surveys to achieve the objectives that you have. Over the past decade, the use of online surveys has skyrocketed. You can now perform research for a fraction of the price and time owing to technological advancements. This makes it simpler than ever before for anyone to collect data. When studying and choosing a software platform for surveys, consider not only how they help you develop, distribute, and analyze surveys, but also how they can help you achieve your organizational goals.

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Where opportunity meets people: Jaspal Yadav’s Story

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Where opportunity meets people: Jaspal Yadav’s Story

Jaspal belongs to a small village of Rudayan, Sambhal. His father was a farmer and his mother also used to support him apart from taking responsibility for being a Housewife. Jaspal also had one elder brother and one younger sister. Farming was the only source of livelihood and earning for his family and Jaspal used to actively support his father in farming since his childhood.Despite all this struggle Jaspal never quit his studies and completed his graduation however he always knew that he had limited scope in his village.

After Completing graduation Jaspal started working as a direct sales executive, selling broadband however he was not very satisfied with it and wanted to do something on his own. While he was struggling and wondering what to do in his life unfortunately, he had the biggest setback of his life and lost his father. He did not even get the chance to recover from it when his big brother also decided to separate from family and suddenly the complete responsibility of running the family was on the shoulder of Jaspal.

As the saying goes “Only thing constant in life is change”, A very worried Jaspal that day was sitting at home, when he got a call from one of his ex-colleagues who introduced him to MIMO and its work opportunity. This was a turning point in Jaspal’s life which he had been waiting for. He started earning Rs 1500 to 2000 initially and in a few months, he doubled it with extreme hard work and devotion and now he is easily earning Rs 15,000 and above and is all set to increase it. He already has helped two of his friends by recommending them to MIMO and, they are actively working now with MIMO and living a life they always wanted. He also recalls his old job where there was no job security and long working hours daily and now in MIMO, he can earn a good income by just investing 4 to 5 hours every day.

Jaspal feels excited that working with MIMO he can meet different people every day and gets to learn so many new things from them, today he is proud of his achievements and when asked about how he feels about the journey with MIMO, he answered with complete satisfaction

“I am happy to be associated with MIMO as it has given me the kind of life I was looking for”

Jaspal Yadav

Jaspal said he is now able to take care of his family. He can arrange money for his sister’s wedding and take care of his old mother. He ended up passing on his vote of thanks to MIMO; “Thank you MIMO for giving me so much in life in such a short period”. He also talks about the unique work model offered by MIMO and says, “Now I can support my family financially and can also give them more quality time, by working as per my convenience”.

He also says, “I can earn as much as I want as there is no capping from MIMO, more I work more I get paid”, he also praises MIMO work culture where he works independently and does not have to report to anyone and can take complete ownership of the work. He is now sure of his future and has set up a goal to double his current earning this year. This story of Jaspal is an inspiration to every young Indian who is looking for an extra income opportunity and MIMO has taken the ownership to provide the extra income opportunity by employing rural India.

MIMO Technologies proposes a framework for unlocking long-term value in rural markets and transforming into a high-performing business. The system is led by consumer emphasis and location, which involves selecting rural markets—a mix of goods and geographies that can best generate long-term value for the business.

Our network has over 14000 field officers, allowing for improved availability and comfort for the end-user. They have been qualified to deal with consumer complaints and any concerns that could occur during the process. MIMO collaborates with many businesses to provide access to a variety of goods and services in even the most remote areas of the country.

MIMO generates value by actively engaging local capital in the conception, design, and implementation of services driven by disruptive technologies. By bringing financial stability to its operating area, we hope to instill a sense of security and goodwill among the people. Our ‘gig’ employees use a robust mobile wallet to help us achieve our goal of offering financial solutions to everyone.

Our platform is designed to meet the needs of a range of domains and industry verticals, and it can be used to operate more productive on-field operations and generate revenue. India’s rural e-commerce market will expand at an exponential pace over the next four years as internet penetration grows, household income rises, and the government pushes digital transformation in rural areas. MIMO provides a temporary workforce of well-trained field officers who manage last-mile distribution and collection in underserved pin codes across India.

Our field officers serve as an inspiration for every young Indian who are looking for task-based employment and to serve society at its grassroots. It is a journey that promises to be exciting and fulfilling where ‘gig’ workers get to interact with different people each day and in the process earn a livelihood for themselves.

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Why door-to-door marketing is still relevant in this digital era

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Why door-to-door marketing is still relevant in this digital era

The digital revolution has changed the marketing world, but that doesn’t mean that the hard-won experiences of door-to-door selling have lost their value. While companies are gradually moving away from in-person marketing and embracing the Internet, social media, and other ways of digital promotion and sales, they can still benefit from learning the skills of door-to-door marketing. 

 

While you might think of door-to-door sales as a thing of the past, in today’s modern climate, it is still a highly successful way to attract new customers.

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Two-way Communication

As much as technology has evolved over the years, human nature has not. There is no digital substitute for face-to-face, human-to-human connectivity. A company cannot ask a business owner to explain the obstacles his/her company faces. An internet ad cannot ask about a growing family’s requirements, make eye contact, or interpret facial expressions, but a competent salesperson can.

 

Businesses can localize their marketing activities through door-to-door sales and communicate with clients on a personal level. By engaging one-on-one, salespeople in the sales process learn about the needs, desires, and concerns of their clients. They can create trust by building a relationship, which in turn translates not only to the decision of the customer to buy but to stay loyal to the respective brand.

Traditional Marketing vs Digital Marketing

The launch of a new product or service across most marketing channels is costly and time-consuming. Expenses add up quickly, whether you are paying for market analysis, airtime, graphic design, public relations, or anything in between. This is another key differentiator in door-to-door marketing. Not only is it more cost-effective, but the implementation of modifications and the marketing of new goods is significantly quicker. With a sales team in place, launching a new product is easy as all you must do is teach the salespeople about your new service.

Measuring Success

The tricky thing about most forms of marketing is that a campaign’s success or failure is always a grey area. Although a given ad can boost brand awareness or contribute to the buzz about a new product, results are difficult to quantify. It is easy to determine whether a door-to-door marketing plan has been successful, unlike advertising campaigns. The number of new clients acquired is crystal clear, enabling businesses to monitor progress, quantify ROI and plan accordingly.

Customer Awareness

It is extraordinarily hard to stand out with so many businesses competing for the attention of consumers. Even the most innovative billboards and social media campaigns that are eye-catching are likely to get lost in the mix. For any organization trying to carve out space in a competitive market, door-to-door marketing is the secret weapon. Not only is it a less common approach to customer acquisition, but it is highly efficient at targeting individuals who have not responded to other types of customer outreach.

 

Face-to-face communication offers the ability to educate clients on items that they would not otherwise have heard about; and secondly, to impact their decision-making process.

Conventional Marketing

These days, commercial messages are everywhere. We are filled with so many advertisement messages, from billboards and TV ads to social media and smartphone advertising, that it is easy for everyone to blend into an ocean of noise that quickly disappears into the background. Therefore, marketing campaigns require door-to-door sales. In-person sales reps build real interactions with potential clients in a way that even the most advanced digital ads and artificial intelligence cannot. They interact from one person to another, adjusting their sales message and even their body language and sound.

Marketing Strategies

Seasoned door-to-door marketers realize that it is not enough to simply highlight the benefits of a product or service. Organizations need to help individuals imagine themselves using the brand and see the advantages of doing so. It is about selling a lifestyle, and not just a product. Well-trained marketers will make potential consumers feel secure, draw their attention, and start a conversation, which is the first and most significant step in attracting new customers.

Online Branding

The most effective salespeople knew their goods and recognized the people who most likely would profit from them. When choosing communities and times to pound the pavement, they keep the simple demographics of their target consumer in mind.


Today, online marketers need to know their target audience and target the platforms used by these demographics. For example, if you sell something that appeals to young people, pay attention to the social media they use and capitalize on those channels with your ads which is a way of replicating popular methods used for selling in the past.

On the surface, the way we market and sell products could have changed dramatically. But marketing in the modern era, at its heart, still revolves around the same tested approaches that were once used in the past. 

There are many reasons why one of the oldest occupations has seen a revival over the past decade: It works!
People would still choose to buy from people, no matter how advanced digital marketing becomes: It is human nature.

Although diversifying your sales and marketing strategies is the smartest sales strategy, incorporating a door-to-door feature in your marketing mix remains a successful way to maximize revenue and drive consistent sales outcomes.

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