What is a Customer Satisfaction Survey? And its Types

Customer Satisfaction Survey

What is a Customer Satisfaction Survey? And its Types

Connecting with customers to understand their needs and solve their issues makes a brand popular and increases customer retention. It is essential to know how customers feel about your product and services.

But the hurdle comes in front of the company in connecting with customers to get feedback. For this problem, the Customer satisfaction survey helps the brand connect easily with its customers.

The concern is which type of survey is helpful to get feedback from the customer. This post will give you an idea about Customer satisfaction surveys and their types. So that you can use it while interacting with customers.

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What is a Customer Satisfaction Survey?

The customer satisfaction survey is a questionnaire that many enterprises use that helps them understand how satisfied their customers are with their customer support team’s service or by the customer service knowledge base content like FAQs, help articles, etc., on the company’s website.

Does a customer satisfaction survey typically include questions about delivery, product quality and value, delivery speed and availability of products, product information via the website, technical support, and service quality? 

Customer satisfaction surveys are often conducted online but can be completed in person or via telephone.

Now the market is competitive, and the company is trying to improve its services and products for customers. In this, the Customer Satisfaction Survey plays a critical role in understanding how many customers are not satisfied with services and products provided by companies.

The collected response helps to evaluate why your customer like your product over your competitor and how you can work more on customer satisfaction. 

How to calculate the Customer Satisfaction Survey?

To calculate the Customer Satisfaction Survey, divide all positive responses by the total responses received and multiply them by 100 at the end. The digit you get in percentage is the complete satisfaction level of your customers.

For example:- Let’s calculate the CSAT score.

Survey with a question like “How satisfied you are with our service” they can answer it by only rating your service in a number, and it is easy to answer for them. The rating will be 1 to 7, 1 to 3 being the worst, four average, and 5 to 7 satisfied. 

It is easy to interact with customers to know their experience and whether they are happy with the services. If customer experience could be better, then it is easy to know at which point it needs to improve so that it will not affect the customer cycle. So you can use surveys at various touchpoints to get the big picture of how the customer feels during the process.

You can do this customer satisfaction survey questions of different types according to the need of the process. Now let’s discuss the types of Customer Satisfaction Survey questions.

Customer Satisfaction Survey Questions

The customer satisfaction survey is one of the most important ways to measure customer satisfaction. While interacting with agents, It can be done in a number of ways, by phone, email, etc.

A great way to know how customers think is to take the survey after completing the interaction with the brand so that customers can respond honestly. While doing the survey, always use unbiased questions so that you can get honest feedback. The survey should be short and to the point. 

Customers take surveys because they want feedback, so don’t make it too long.

The following are the different customer satisfaction questions that can be used in a survey:

4 Types of Customer Satisfaction Survey

A survey is a tool used to collect information from a group of people. It allows you to gather data about their opinions and feelings toward specific issues, services, or products. Surveys let you make decisions based on this data and help you better understand your customer base. 

To give your customers the best possible service, you should consistently ask them for feedback and survey opinions to keep up with industry trends.

There are four types of customer satisfaction surveys that you can use to gain valuable insights into how your customers feel about your brand.

Net Promoter Score (NPS)

The net promoter score NPS survey help asks customer questions like “How likely are you to recommend this product to your known ones,” and they can answer it by rating you 1 to 10.

This survey helps you to know how many customers are satisfied with your services and products. Give you an overview of how many customers like your product and service so that you can work on it. NPS is used to get an overall view of customer satisfaction with your service and products.

It helps understand customer loyalty and how likely they are to recommend your service or product.  NPS also provides you with a benchmark of your business so that you can compare it with other companies in the industry.

Customer Satisfaction Score (CSAT)

A Customer satisfaction score is also known as CSAT. Businesses use this customer service metric to determine how satisfied customers are with a company’s services and products.

It helps measure customer experience while interacting or on specific services and products. A customer satisfaction score survey can be used at every touchpoint to gather customer satisfaction levels.

The survey is just in a rating form with a question so that a customer can relate to it and share the worst or good experiences with the product. The survey format will be like the given image.

Many companies implement CSAT surveys at the end of their knowledge base guides that help users self-serve. From that CSAT score, admins can know if the principles serve their purpose.

Customer Effort Score (CES)

A CES survey helps to know how much effort a user makes in using features or performing actions in your product. This survey will help you find flaws in your product so that you can work on it.

In a customer effort score survey, you ask a question about a particular process and feature so that getting customer feedback can help find flaws. Ask customized questions from your user base to get more insights on your product.

Visual Rating Survey

Visual rating is one of the most used surveys by companies because it helps them interact with customers differently. Where customers have to write or rate to give answers to survey questions. Visual rating surveys are impactful and easy to answer.

This survey is in three types of formats – stars, smiles, and thumbs up / thumbs down.

This survey is elementary to answer and understand. In this survey, customers have to give a rating from 1-5 stars on a given question. The ratings are shown in images such as smiley faces, thumbs up/down, etc. These images help customers understand what they must do to answer this survey question.


We discussed every aspect of the Customer Satisfaction Survey so that you can use this knowledge and implement it in your business. This article will help you to understand how good your product and service are from the customer’s point of view. 

Do share your views in the comments on what more can be included in this article to make this a better resource for all visitors.

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Survey Errors: Top 6 Common Mistakes and How to Avoid Them

Survey Errors Top 6 Common Mistakes

Survey Errors: Top 6 Common Mistakes and How to Avoid Them

The survey data collection industry is huge and plays a vital role in organizations’ hiring candidates or offering services to their target audience. There is no denying that data is valuable. It provides profound insights into previous occurrences as well as future projections. Both these aspects make the survey a valuable resource for social and economic knowledge. However, data can only be beneficial if it is accurate and dependable.

Surveys are widely used in research to collect information from a pre-defined set of respondents, particularly in the social sciences. This procedure serves a variety of goals and is carried out by the methodology chosen. A survey comprises data collection using questionnaires, QR codes, or other social networks. However, there are cases where survey errors happen, which can bring information gathering to a halt. A lack of tools and ideas can result in survey errors.

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What do survey errors mean?

Survey errors might occur while developing, deploying, configuring the parameters, or targeting the audience. Different errors take place, and each is different. It might be anything from a typo, adding incorrect answer options to a question, or incorrectly evaluating the findings.

If you’re wondering how grave an error can be, consider this: A small mistake in targeting, ordering, or selecting questions, or even in how you construct questions, can irreparably harm the quality of your feedback data and, as a result, your analysis.

This article presents some survey errors and how you can get away with them to ensure you get the correct data.

1. Asking Too Many Questions

Including too many questions in your surveys will create a frustrating situation for respondents, regardless of your real and sincere desire to collect as much data as possible. There can be a situation where the respondent avoids answering the question. The best way to avoid this error is to finalize a sequence of questions that will provide detailed insights.

However, somewhere along the way, you lose sight of what to ask and add a slew of questions that make sense at the time.

However, they are only baggage for your overall survey, and you can get accurate feedback even if you do not include such questions. The best is to use skip-logic to guarantee that you only ask the appropriate queries to the appropriate clients.

If you believe all the survey questions are necessary and cannot be deleted, try breaking them into short surveys, making the respondent feel comfortable. You can include them at various times along the client journey.

2. Creating Single-Choice and Multiple-Choice Questions

When developing surveys, it is typical to create confusion between single-choice and multiple-choice questions (MCQs). There are several answer alternatives for single-choice questions, but only one correct answer. Multiple-choice questions, however, allow you to select more than one alternative. For instance, if you are running a hotel chain and want to introduce pet grooming services. So, you will need to create a survey asking customers different questions in single- and multiple-choice formats.

The best is to provide a multiple-choice question, having checked answers here so that customers with numerous pets can answer appropriately. Still, instead, you include a single-choice answer option with a radio button. Consider the responses you might receive once you have learned how to ask for specific input. It is easy to pick which type of answer is best for your survey question when you correctly anticipate the responses you may receive.

3. Using Complex Language

One of the companies’ major survey errors is using complex languages. Regardless of who is taking your survey, avoid using jargon or technical phrases that may confuse your respondents, and instead, use simple and uncomplicated English.

If you want to use complicated phrases, give clear descriptions and examples to help readers grasp them. It would be best if you spoke in a language your target audience would comprehend. For instance, consider the following questions. Increase the reply-to-ratio; the second question provides additional clarity for anyone who is slightly unclear about what the first question means.

4. Going Overboard

It’s already challenging to attract more customers to conduct surveys and adding more than the needed open-ended questions only adds to the difficulty.

Example: Customers must provide extensive responses to open-ended inquiries. Assume you want to know what your customers think of your website and the overall experience of their navigation.

You would need a full description of each feature to understand how you treat your customers, but your customers need something else. More open-ended questions require more work and time to answer, which are signs of good surveys with a high completion rate.

The best you can do is collect in-context feedback by asking many close-ended questions followed by a follow-up question. You can also add a skip option so that clients aren’t forced to answer questions they don’t want to.

5. Including Survey Introduction

Try to avoid it, even if it’s as simple as leaving out the introduction to your survey. There are several causes for this. First, a good opening gives a taste of what and why this survey is the best way to get your audience’s attention.

Secondly, if you avoid introducing your survey, your respondents may feel uneasy or even suspicious about the purpose of your survey and opt out entirely. A clear and simple explanation of the purpose of your survey, in the beginning, will help get people interested and get them to read on.

6. Rushing out to get the survey done

It would help if you stayed calm when getting survey incentives. After you’ve spent time picking your questions, the last thing that happens is rushing to distribute your survey and running the risk of not getting the results you intended because the overall process needs to be corrected.

Even if you are an expert in the subject of your questions, it will be difficult to predict how recipients will respond to them without further investigation. However, you can take the right steps to get some results.

Rephrase your questions and suggest having a few co-workers verify them and tell you how they would respond. The best thing to do is to evaluate the survey questions created with your close friends. It could be anything from figuring out how your questions fit together and how long it takes people on average to answer each one to determine how your questions are put together and if anyone got them wrong.

Some other points to consider for avoiding Survey Errors

Making the best use of Survey Methods

After going through all the above points, we hope you see how critical it is to get your terminology and questions correct, add an intriguing survey beginning, and avoid finishing your survey project.

Finally, if you have given yourself enough time to develop and evaluate your survey, you can identify anything essential to raising the effectiveness of the survey. MIMOIQ is helping companies gain access to audience mindsets towards products or services through our survey and data collection services.

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Different Types of Survey Methods and Popular Survey Templates


Different Types of Survey Methods and Popular Survey Templates

A survey is a means of obtaining and collating information from a group of individuals, more commonly referred to as the sample, in order for organizations, corporations, or institutions to gain knowledge. This data or viewpoint gathered from the sample is frequently a generalization of what a large community believes. 

Different types of surveys aid in the collection of significant or critical data, which is then used by businesses or organizations to make educated and smart decisions. Only when the administered questionnaire is carefully structured to promote response rates and includes both open-ended and closed-ended questions and answer possibilities does the collected data provide useful insights. When it comes to surveys, there is a lot of diversity, and we may categorize them based on how often they are administered or how they are deployed. 

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Types of Surveys:

Let’s look at the different types of surveys now that we know what they are and why we need to conduct them. As previously said, they can be classed in a variety of ways depending on the frequency of administration or deployment as well as how the distribution/deployment takes place.

Survey Types based on Deployment Methods :

Online Surveys

An online survey is one of the most popular types. Online surveys are getting increasingly popular as technology advances by leaps and bounds. This type of survey contains questions that may be conveniently distributed to respondents by email or by allowing them to access the survey if they have access to the internet. These surveys are simple to create and deploy. Respondents are given enough time and space to complete these questionnaires, ensuring that researchers receive unbiased results. Data can be obtained and evaluated fast, and they are less expensive.

Paper Surveys

As the name implies, this survey is conducted using paper and pencil. Many people believe that paper surveys are no longer used. They are, nonetheless, extremely useful for field research and data collection. Computers, laptops, and other handheld devices cannot go where these surveys can. 


There is also a negative side to it. The most expensive technique of data collection is through this type of survey. It entails devoting a significant amount of human resources, as well as time and money. 

Telephonic Surveys

These are conducted over the phone by researchers. Respondents must answer the researcher’s questions about the research topic. These surveys take time and aren’t always conclusive. The effectiveness of these initiatives is contingent on the number of people who answer the phone and are willing to spend time answering queries over the phone.

One-on-one Interviews

A one-on-one interview allows researchers to collect information or data from a respondent directly. It’s a qualitative research method that relies on a researcher’s knowledge and experience to formulate and ask pertinent questions one after the other in order to gather significant insights from the interview. These meetings can take anywhere from 30 minutes to many hours. 


Random sample surveys (to understand public opinion or attitude) and self-selected studies are two other forms of surveys.

Survey Types based on Deployment Frequency :

Cross-Sectional Studies

These surveys are given to a small sample of a larger population in a short amount of time. This kind provides a researcher with a short summary of what respondents are thinking right now. These surveys are quick and easy to complete, and they can be used to gauge public opinion in a specific situation. 

Longitudinal Surveys

Longitudinal surveys assist researchers in making observations and collecting data over a long period of time. Trend surveys, panel surveys, and cohort surveys are the three basic forms of longitudinal investigations. 


Researchers use trend surveys to determine how respondents’ thought processes have changed over time. They utilize these polls to see how people’s attitudes evolve over time.

Retrospective Survey

A retrospective survey is a sort of research in which participants answer questions about events that occurred in the past. Researchers can collect data based on people’s past experiences and beliefs by using this type of survey. Unlike a longitudinal survey, they can save money and time by doing it this way.

Survey Templates

To make educated decisions, a researcher needs a suitable medium to conduct research and collect relevant data. Additionally, a platform for creating and deploying these various sorts of market research surveys is required.

Types of Survey Templates:

Customer Survey Templates

They are critical to the success of any business or organization. It is critical for organizations or businesses to comprehend their clients’ wants and preferences.

Use the customer survey template to gain a deeper understanding of your consumers and to implement any suggestions they provide to help your company develop and thrive.

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Market Research and Marketing Survey Templates

To find out what customers think about products or services, use marketing survey templates. These can also be used by a company to determine whether its items are reasonably priced, collect feedback from customers, gauge their degree of awareness, and so on.

Community Survey Templates

Community survey templates can be distributed to members of associations or foundations in order to obtain input on the various activities carried out by the organization. This helps to understand the members’ experiences and collect comments on what kind of programmes add value, feedback on previous events, and more.

Industrial Survey Templates

Customized survey templates for various industries assist collect in-depth feedback or information from consumers in a variety of industries, including event management, hotel management, fast food, and transportation, to mention a few. The industry player can use these survey forms to figure out what they’re already doing well and what needs more attention from a consumer’s perspective.

Academic Survey Templates

Academic Survey (400 × 300 px)

Academic survey templates are one of the most effective ways to learn how students and their parents react to your educational institution’s efforts.


A questionnaire created by industry specialists aids in the examination of parent/student comments on course evaluations, curriculum planning, training sessions, and other topics.


Non-Profit Survey Templates

Domain specialists created these Non-profit survey templates to collect focused information and comments from non-profit funders, volunteers, stakeholders, and other participants. The surveys collect data from event participants, solicit donor feedback, or conduct an internal survey among volunteers, and address a variety of crucial touchpoints.

How can MIMOIQ help?

When it comes to conducting surveys, researchers have a variety of alternatives. Cost, reach, and the types of inquiries may all influence the strategy you use. 


MIMOIQ can help you get started with customized surveys to aid you in your research. Here are a few factors that make MIMO an excellent choice for various types of research surveys. 


When it comes to surveys, it’s essential to keep them short in order to hold respondents’ interest. As a result, MIMO obtains some information automatically, such as the participant’s location, decreasing the number of questions you must ask. MIMO provides beautifully drawn pre-designed surveys that will capture and hold your participants’ interest from start to finish. 


The majority of people nowadays conduct surveys using their mobile phones. Many desktop surveys do not transition well to mobile devices, resulting in a significant drop-off rate. MIMO’s designs are adaptive, meaning they can change to integrate with different kinds of devices. 

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