How to Increase Survey Response Rates: 10 Actionable Tips

How to Increase Survey Response Rates 10 Actionable Tips

How to Increase Survey Response Rates: 10 Actionable Tips

The survey is only helpful if you have a good response rate. However, having a reasonable survey response rate varies by business; you can do a few basic things to significantly enhance survey response rates, such as personalizing the survey. Personalization is one method that can assist in raising survey response rates.

Creating surveys is one aspect of the business, but obtaining sufficient survey responses is something you need to work on and is the major problem. The ultimate purpose of your survey is to gain a comprehensive understanding of your company’s health and where it stands in terms of customer satisfaction.

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What is Survey Response Rate?

A survey response rate is the proportion of persons who finished your survey versus those who got it. In most cases, response rates are presented as percentages.

Calculating Survey Response Rate

Use the following formula to get the survey response rate:

Response rate = several persons who completed the survey divided by the total number of people who received it multiplied by 100.

Assume you sent out a survey to 1200 clients, and only 720 responded. Your response rate would be 60% (720/1200 x 100).

Importance of Survey Response Rate for Business

When it comes to the survey response rate, there are no set criteria. So, it would help if you looked for higher survey response rates. Here are some compelling reasons why:

A survey response rate of more than 50% is considered excellent. This number comes when there is a strong commitment between the client and the firm. Many factors can influence response rate, including distribution technique, survey invitation, industry, demographics, and even incentives.

Let us check how you can increase the Survey Response Rate -

1. Personalizing your Survey

Personalization is becoming a requirement, and clients and target audiences expect it from you. According to some surveys, 72% of customers step ahead to interact only if the survey or message is finely customized. Ask inquiries that are relevant to your respondent and address them by name. You may also brand your surveys to add credibility and an appealing appearance. 

Additionally, adapt the open-ended inquiry to boost involvement.

It can be time-consuming if done manually. As a result, you can use online survey solutions with comprehensive customization possibilities to help make things and the process simpler and faster.

2. Using Incentives

Customers love to get incentives or rewards from businesses, and adding incentives can be the best way to increase your survey success rate. Rewards and incentives help improve survey participation or increase the survey response and completion likelihood. Make the most of your incentive fund by following these suggestions:

3. Sending Survey from the Company Domain

When it comes to the importance of credibility, you should not take any chances. Sending surveys through personal domains or disguising the sender’s email address will not result in getting an adequate email delivery rate. When you issue surveys from your corporate domain, it helps to add credibility and enhance your open rate, increasing survey response rates. Respondents get the feeling of security to answer questions from a respectable business.

4. Using Psychological Theory

Using psychological theory to boost survey response rates is an effective method. According to cognitive dissonance theory, minimizing dissonance is crucial in deciding whether to respond. In other words, you can encourage desired behaviors by framing meaningful surveys as being consistent with someone’s values and views about themselves.

You can appeal to a person’s values in a way that makes them more likely to reply while drafting a questionnaire along with the cover letter. Assuming that failure to answer is contradictory with a person’s self-perception of being a helpful person, or at the very least one who honors reasonable requests, failure to respond will result in cognitive dissonance.

5. Keep it Short and Simple

Which of a two-page survey and a one-page survey would you respond to? You should go for the one-page survey. People are busy, and everyone expects things to be brief and easy to comprehend, even your consumers.

The Survey data collection industry knows the importance of valuing customers’ time. Create questions that are easier to understand, and remember to let respondents know how far they have gotten through the survey with each question answered. 

It will motivate them to respond to all inquiries. For example, if the user finished three of the five questions, you might inform them that there are only two more to go!

6. Choosing the Right Channel

Send surveys across outlets where you will find respondents easily. As a result, selecting the appropriate medium is critical for enhancing survey response rates. For example, an email survey may reach more individuals and receive more responses than an SMS if it is a B2B survey. This is because more people are using the channel.

7. Being Honest with the Expectations

Inform respondents how long the poll will take upfront. A time of 5-10 minutes must be enough and mention the same. Customers give their response to more human text signals than to a progress bar during the survey. ‘Just a few more questions.’

8. Showing Gratitude towards Respondents

Consider the last time someone truly praised you for the work you did. You must have felt obligated and tried to give them more. That is how gratitude operates. The more you thank a person for the response or help you receive, the more you get the help. Take the time to thank your customers for their time and effort in completing your surveys. After users complete the primary survey, send automatic thank you letters or give them a modest gift.

9. Consider Self-Perception Theory

Self-perception theory, another tool from the domain of psychology, is the premise that people infer attitudes and knowledge about themselves based on interpretations of the reasons for their behavior. Self-observation is used to make interpretations. A positive attitude presented toward the survey response arises when a person’s decision to give a reply to the survey is connected with internal causes rather than external constraints.

These attitudes of self-perfection then influence your behavior. The self-perception paradigm is essential for the more general issue of online survey response. In other words, if you are keen to respond to a survey because you believe you will turn out to be a helpful person, you will respond again to reinforce that positive belief.

10. Sending Gentle Reminder

Your respondents may need to remember to react to your surveys or be unaware they have been delivered. You can send them reminder emails to ensure potential responses are received. It has the potential to increase your survey response rate by 36%. But, once again, do not worry them too much about it. It is acceptable to send up to three reminders.


You can significantly boost your survey response rates with the suggestions provided above. However, it would help if you had a professional hand, and MIMOIQ is the best that can do the job through an automated process. MIMOIQ allows you to construct relevant questionnaires from pre-built templates, deliver across numerous channels, customize your surveys, set up automated reminders, and automate the workflow.

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Different Types of Survey Methods and Popular Survey Templates


Different Types of Survey Methods and Popular Survey Templates

A survey is a means of obtaining and collating information from a group of individuals, more commonly referred to as the sample, in order for organizations, corporations, or institutions to gain knowledge. This data or viewpoint gathered from the sample is frequently a generalization of what a large community believes. 

Different types of surveys aid in the collection of significant or critical data, which is then used by businesses or organizations to make educated and smart decisions. Only when the administered questionnaire is carefully structured to promote response rates and includes both open-ended and closed-ended questions and answer possibilities does the collected data provide useful insights. When it comes to surveys, there is a lot of diversity, and we may categorize them based on how often they are administered or how they are deployed. 

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Types of Surveys:

Let’s look at the different types of surveys now that we know what they are and why we need to conduct them. As previously said, they can be classed in a variety of ways depending on the frequency of administration or deployment as well as how the distribution/deployment takes place.

Survey Types based on Deployment Methods :

Online Surveys

An online survey is one of the most popular types. Online surveys are getting increasingly popular as technology advances by leaps and bounds. This type of survey contains questions that may be conveniently distributed to respondents by email or by allowing them to access the survey if they have access to the internet. These surveys are simple to create and deploy. Respondents are given enough time and space to complete these questionnaires, ensuring that researchers receive unbiased results. Data can be obtained and evaluated fast, and they are less expensive.

Paper Surveys

As the name implies, this survey is conducted using paper and pencil. Many people believe that paper surveys are no longer used. They are, nonetheless, extremely useful for field research and data collection. Computers, laptops, and other handheld devices cannot go where these surveys can. 


There is also a negative side to it. The most expensive technique of data collection is through this type of survey. It entails devoting a significant amount of human resources, as well as time and money. 

Telephonic Surveys

These are conducted over the phone by researchers. Respondents must answer the researcher’s questions about the research topic. These surveys take time and aren’t always conclusive. The effectiveness of these initiatives is contingent on the number of people who answer the phone and are willing to spend time answering queries over the phone.

One-on-one Interviews

A one-on-one interview allows researchers to collect information or data from a respondent directly. It’s a qualitative research method that relies on a researcher’s knowledge and experience to formulate and ask pertinent questions one after the other in order to gather significant insights from the interview. These meetings can take anywhere from 30 minutes to many hours. 


Random sample surveys (to understand public opinion or attitude) and self-selected studies are two other forms of surveys.

Survey Types based on Deployment Frequency :

Cross-Sectional Studies

These surveys are given to a small sample of a larger population in a short amount of time. This kind provides a researcher with a short summary of what respondents are thinking right now. These surveys are quick and easy to complete, and they can be used to gauge public opinion in a specific situation. 

Longitudinal Surveys

Longitudinal surveys assist researchers in making observations and collecting data over a long period of time. Trend surveys, panel surveys, and cohort surveys are the three basic forms of longitudinal investigations. 


Researchers use trend surveys to determine how respondents’ thought processes have changed over time. They utilize these polls to see how people’s attitudes evolve over time.

Retrospective Survey

A retrospective survey is a sort of research in which participants answer questions about events that occurred in the past. Researchers can collect data based on people’s past experiences and beliefs by using this type of survey. Unlike a longitudinal survey, they can save money and time by doing it this way.

Survey Templates

To make educated decisions, a researcher needs a suitable medium to conduct research and collect relevant data. Additionally, a platform for creating and deploying these various sorts of market research surveys is required.

Types of Survey Templates:

Customer Survey Templates

They are critical to the success of any business or organization. It is critical for organizations or businesses to comprehend their clients’ wants and preferences.

Use the customer survey template to gain a deeper understanding of your consumers and to implement any suggestions they provide to help your company develop and thrive.

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Market Research and Marketing Survey Templates

To find out what customers think about products or services, use marketing survey templates. These can also be used by a company to determine whether its items are reasonably priced, collect feedback from customers, gauge their degree of awareness, and so on.

Community Survey Templates

Community survey templates can be distributed to members of associations or foundations in order to obtain input on the various activities carried out by the organization. This helps to understand the members’ experiences and collect comments on what kind of programmes add value, feedback on previous events, and more.

Industrial Survey Templates

Customized survey templates for various industries assist collect in-depth feedback or information from consumers in a variety of industries, including event management, hotel management, fast food, and transportation, to mention a few. The industry player can use these survey forms to figure out what they’re already doing well and what needs more attention from a consumer’s perspective.

Academic Survey Templates

Academic Survey (400 × 300 px)

Academic survey templates are one of the most effective ways to learn how students and their parents react to your educational institution’s efforts.


A questionnaire created by industry specialists aids in the examination of parent/student comments on course evaluations, curriculum planning, training sessions, and other topics.


Non-Profit Survey Templates

Domain specialists created these Non-profit survey templates to collect focused information and comments from non-profit funders, volunteers, stakeholders, and other participants. The surveys collect data from event participants, solicit donor feedback, or conduct an internal survey among volunteers, and address a variety of crucial touchpoints.

How can MIMOIQ help?

When it comes to conducting surveys, researchers have a variety of alternatives. Cost, reach, and the types of inquiries may all influence the strategy you use. 


MIMOIQ can help you get started with customized surveys to aid you in your research. Here are a few factors that make MIMO an excellent choice for various types of research surveys. 


When it comes to surveys, it’s essential to keep them short in order to hold respondents’ interest. As a result, MIMO obtains some information automatically, such as the participant’s location, decreasing the number of questions you must ask. MIMO provides beautifully drawn pre-designed surveys that will capture and hold your participants’ interest from start to finish. 


The majority of people nowadays conduct surveys using their mobile phones. Many desktop surveys do not transition well to mobile devices, resulting in a significant drop-off rate. MIMO’s designs are adaptive, meaning they can change to integrate with different kinds of devices. 

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Top Nine Challenges in Survey Data Collection Industry


Top Nine Challenges in Survey Data Collection Industry

In the collection of reliable and quality data, organizations can face a variety of challenges. It is important to first recognize obstacles to consistent data collection to implement approaches to enhance the quality delivery of data collection


Marketing research at the simplest level is about getting knowledge to help marketers make decisions and solve problems. That means asking the right questions, asking the right people, in a way they are going to be comfortable with the questions and want to answer.


The challenge of getting responses from the right people is fundamental to data quality. However, these areas are rife with challenges which we aim to highlight in this blog post.

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Few key challenges in current data collection practices:

Inconsistent data collection standards:

Data standards outline the importance of collecting common data items and demographic information. Usually, defined standards include definitions of data, structured questions with agreed options for a response which can guide consistent collection practices. These criteria are not always universally implemented and can themselves be inconsistent, and the consistency of data collections may be influenced by this.

Context of data collection:

In certain circumstances and environments, data collection from customers can occur where it may be difficult to obtain full and reliable information, and the amount of information collected can differ depending on the context of the situation. Contexts, where certain data collection may be limited, include crises or emergencies or where an individual’s privacy could be compromised. Further, in some cases, organizations may not be resourced to provide services to specific cohorts, which can mean there is little incentive to improve the data collected on certain topics.

Data collection as a core business function:

An organization’s core functions and time constraints in service delivery may affect the type and quality of data collected by an organization. Usually, administrative data is gathered as a by-product of organizational requirements or to fulfill an internal business need and can only contain key details required to conduct a service. As a result, only a limited range of data items can be obtained by organizations, which lack the information necessary for wider secondary use purposes, such as performing state-wide service analysis, surveillance, or research. A belief that the processing of such demographic data is not important to core business functions can affect the quality and comparability of data.

Lack of training in data collection:

As data collection is usually not the primary role of service personnel, they may not obtain training in this field. If workers do not obtain training or understand why specific data needs to be collected, they will feel less secure about asking the related questions. A lack of training in how and why to collect certain kinds of data can particularly impact the quality of data collected. The fear of causing offense can affect the willingness of personnel to ask questions and lead them to make judgments based on observation or voluntary knowledge. Training can develop an awareness of the importance of obtaining these data items in sensitive or culturally acceptable ways and help build data quality and consistency.

Lack of quality assurance processes:

The probability of verifying information with a person who has been in touch with a service may be limited, meaning that the data initially collected cannot be verified. Also, the complexity of record-keeping systems can vary where the quality of data is dependent on the individual correctly entering the information. Time may not permit staff to review data for completeness or to retrieve missing data.

Changes to definitions and policies and the preservation of data continuity:

Over time, strategies, and methods for collecting data transform. These developments and how they affect data collection practices may not be understood by agencies and their employees, implying that they unwittingly implement obsolete procedures. In large organizations, this problem appears to be more prevalent, particularly if the information is not shared widely and regularly throughout the workplace. Organizations changing data collection systems and processes also need to be aware of the need to ensure continuity of reporting using existing data items.

Economic and IT restrictions:

Some companies do not have the resources or infrastructure to prioritize upgrades to systems and processes for data collection. This may be due to a backlog of digitized paper-based records, a limited workforce to input and retain information, or a lack of budget for updating record management systems. Such updates can be costly and take time. In certain situations, the ability of these IT systems to provide multiple answer values or complex questioning may be limited, which hampers sophisticated data collection.

Demographic Reach:

While remote surveys are not fresh, most of the literature on the subject focuses on individuals and households, which are notoriously difficult to reach. Restricted communications networks, nomadic and displaced peoples, conflict zones are among the other obstacles. These conditions make it difficult for those attempting to gather reliable data, which is a prerequisite for enacting sound public policy. Many researchers and data collection teams in the area lack structured survey methodology training, and specialized statistical training for survey management and data quality.

Real-time data availability:

One of the most challenging parts when it comes to the question of implementation for enterprises is real-time data availability which is often beneficial in assisting to make stronger and more informed decisions. There are several difficulties associated with it. Since storing such a large amount of data and processing it in real-time are two completely different things. Furthermore, real-time data processing also necessitates scalability, fault tolerance, predictability, and resiliency against stream imperfections, as well as the ability to be extended. As a result, it is all about data availability and response time. Users will gain insights as soon as the data is entered into their system.

There are several challenges that businesses can face, but surveys are still useful and meaningful. In promoting marketing decisions, product creation or refinement, customer support, and more, they will direct you on the right path. In general, the feedback you gain from these surveys can be used to provide a better overall experience for your customers and can be used to focus and explain your efforts. However, you need to find a way to resolve the obstacles that are common with poorly designed and constructed surveys to achieve the objectives that you have. Over the past decade, the use of online surveys has skyrocketed. You can now perform research for a fraction of the price and time owing to technological advancements. This makes it simpler than ever before for anyone to collect data. When studying and choosing a software platform for surveys, consider not only how they help you develop, distribute, and analyze surveys, but also how they can help you achieve your organizational goals.

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