Merchant Onboarding in India: A Simple Guide

MErchant Onboarding in india a simple guide

Merchant Onboarding in India: A Simple Guide

Many new businesses are rising and joining other businesses to increase their profit. The payments industry is also a growing business. The payments industry adopts efficient merchant onboarding practices to carefully onboard new merchants. It identifies good and bad merchants and quickly accepts only good ones in its system.

Onboarding is essential for any merchant acquirer and payment service provider. It allows you to get more secure transaction options, resulting in huge profits and growth for your business. Merchant onboarding practices also alert the company of fraudulent transactions.

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Merchant Onboarding Overview

Merchant Onboarding in India is a process that involves a payment industry that onboards a merchant or a vendor to their platform. In simple words, merchant onboarding is an activity through which new vendors or merchants are added to a specific payment gateway system. It verifies your business and helps you create an electronic profile for your business, including all essential details.

Merchant onboarding is significant as it helps payment service providers to detect fraud and ensure their reputation. Many PSPs organizations verify the business’s identity. This onboarding process must collect information about a new merchant using in-depth and accurate risk assessment to ensure seamless practices.

Many merchants who run online gaming or gambling platforms have a higher risk of being a fraud and have a criminal background. Checking the complete details about the merchants and their business requires more time and is tiresome. The PSPs must finish merchant onboarding quickly, so they don’t lose potential merchants. 

Merchant Onboarding Practices

Many payment service providers have automated onboarding processes, saving more time and money for both merchants and PSPs. Automation also enables seamless integration between the onboarding steps. Some merchant onboarding practices include:

● Merchant KYC Process

Performing a KYC procedure on the merchant ensures that the business exists and is currently operational. It also ensures that the account submission is authorized. This process involves the merchant providing a background verification, which may take some time to process.

However, speed up the KYC process thanks to the latest technology and advancements in digitization and automation. You can submit all the required documents for verification online instead of submitting their physical form. Automating the KYC process also saves manual work as most PSPs have API-based integrations that help merchants save time by directly submitting their applications to the PSP online platform.

● Prescreening

When a merchant applies for merchant onboarding, the acquirer conducts a pre-screening process. It is a quick process that ensures that merchants have everything in order. It helps PSP to detect and eliminate obvious fraudsters and scammers.

This process is the common first stage that many PSPs conduct. This process allows merchant and onboarding partners to get in touch and start the process from here.

● Business and Operational Model Analysis

The Merchant Onboarding Partner determines the level of risk when onboarding a merchant and performs the business and operational model analysis. It provides a simplified, transparent, and common view of any business. PSP uses this method to create strategies to effectively identify the type of organization. However, this practice is only done for high-risk merchants to avoid any.

● Web Content Analysis

This practice is another onboarding process that an onboarding partner conduct is web content analysis. During this process, the PSP looks at all the online content from their merchant website. They check their posts, videos, pages, and more to determine their online presence, weakness, strengths, and status. The onboarding partner team looks for the language used within a post and article.

● Merchant History Check

The onboarding partner closely examines the track record of your business and checks your personal credit history. This process involves the evaluation of an account of a merchant’s business. It ensures that the merchant has no red flags in their financial history and checks whether the business owner is a reliable borrower. Merchants must submit all their certifications and legal documentation to conduct their business to their onboarding partner.

● Credit Risk Underwriting

It is a process by which a lender checks an applicant’s creditworthiness. This process involves verifying the applicant’s assets, income, property details, and debt for approving a loan from a bank or lender. Credit risk underwriting helps in the merchant onboarding process as it allows PSP to decide whether an applicant is a trustworthy merchant or not.

● Information Security Compliance

A minimum set of the latest network security requirements ensures all transactions go smoothly. It is a part of the operational phase and protects the confidential data of the merchant. For example, if you are taking payments via the contactless method, your business will need information security compliance to secure the details of your customers. Once this practice is installed in your onboarding process, you can start accepting transactions via various contactless payment options from your customers. It will attract more customers to your business and increase your revenue.

Benefits of Merchant Onboarding in India

Here are the benefits of the Merchant Onboarding process in India:

What is Merchant Acquiring Business Products

Merchant-acquiring services are integral to the digital ecosystem that PSP provides to merchants. Some merchant-acquiring business products include BHIM Aadhaar Pay, Point of Sale, BHIM QR Code, and Internet Payment Gateway. These products allow you to accept payment from your customer much more quickly.

Merchant Risk Management

The Merchant Onboarding Partner uses appropriate countermeasures to determine the correct onboarding friction. Some companies like foreign exchange, online brokers, and gaming companies have a high risk of being a fraud or involved in money laundering.

The level of risk differs from merchant to merchant, and they must undergo different levels of due diligence checks. However, all merchants must undergo the standard verification set by the card network. Some standard verification includes KYC, KYCC, credit underwriting, and AML.

Merchant Monitoring

The onboarding partner also monitors their new merchant to ensure that they don’t change the nature of their business. The merchants must re-evaluate for risk if PSP experiences a sudden change in transaction amounts. Some merchant monitoring practices include spikes in activities, exceeding thresholds, Changes on the website like changes in links or products, and wrong media mentions.

Conclusion

Merchant onboarding plays a critical role in contributing to one’s revenue. You can also benefit from merchant onboarding practices. Start with submitting the merchant processing application (MPA). You can fill out this application online as it is much easier and faster than filling out the paper. The application contains all the information about the documents needed for the merchant acquiring services. Generally, the processing partner asks about these details, including banking, business, ownership, and more.

MIMOIQ has been providing excellent and fast merchant onboarding services to all types of businesses and helping them improve their online reputation and presence and attract more customers.

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Start Digital Merchant Onboarding with MIMOIQ in Minutes and Beat Your Competition

Merchant Onboarding 22

Start Digital Merchant Onboarding with MIMOIQ in Minutes and Beat Your Competition

Merchant onboarding refers to the stage of the first encounter between a sales organization’s payment processing partners and new merchants. The stage is crucial to launching the underwriting process, which eventually defines the risk profile of a merchant. Avoiding this risk is essential to protect a business from financial losses. Moreover, it also helps the independent sales organization find trustworthy merchants. Therefore, merchant onboarding is crucial, though the traditional onboarding process can be time-consuming. A business can adopt digital merchant onboarding to reduce time and hassles in the process. 

MIMOIQ is one of the leading platforms that offer fast merchant onboarding. Faster onboarding through this digital platform prevents various hassles. Nevertheless, the onboarding process happens quickly, enabling businesses to run multiple merchant onboarding without difficulties. 

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The Drawbacks of Traditional Merchant Onboarding

Traditional merchant onboarding comes with many hassles, and most companies have taken measures to adapt to digital onboarding. In the following section, some of the drawbacks of traditional onboarding have been listed. 

Omit the Errors:

Traditional merchant onboarding is error-prone. Since the process is handled through human interactions, mistakes can occur at various stages. Therefore, most businesses nowadays move toward digital merchant onboarding.

Expensive Process:

Human intervention in a process makes it expensive due to the wages that should be paid to the executives. On the other hand, an automated process does not involve employee wages. As a result, the process becomes cost-effective.

Time-Consuming:

The merchant onboarding is time-consuming if a business follows the traditional human-based onboarding. While humans may take 30-40 minutes or even more in traditional onboarding, MIMOIQ’s digital onboarding takes only a few minutes.

Lesser Application Denial:

The application denial rate is significantly high in traditional merchant onboarding. You can reduce the application denial rate through digital onboarding. The traditional process can be erroneous, which increases the rejection rate.

How Can MIMOIQ Offer Seamless Merchant Onboarding?

Through digital onboarding, an independent sales organization can enhance speed and accuracy in merchant acquiring services. MIMOIQ offers a cutting-edge Merchant Onboarding platform, which omits manual intervention in the merchant onboarding process. Besides automating the overall process, MIMOIQ ensures a safe, error-free, and hassle-free process. 

 

In the following section, you can find more information on the digital onboarding services offered by MIMOIQ. 

A Fully Digitized Merchant Onboarding

MIMOIQ offers a completely digitized merchant onboarding system that does not involve human interactions. In the past, companies had to deal with paperwork for merchant onboarding. The executives had to create new files and check the past files for the merchant’s risk profile development. MIMOIQ’s digital onboarding system will eliminate human engagement in the process. Risk profile judgment and new merchant profile creation will happen automatically. 

A digitized system also gives easy access to the merchant’s onboarding information. The companies can check the merchants’ onboarding status and related documents. As a result, the decision-making process of an organization improves drastically. 

Lightning-Fast Onboarding Process

Faster merchant onboarding brings excellent convenience to business management. Adding new merchants quickly will help your business develop good relationships with the merchants. The conventional onboarding process becomes slow for two significant reasons. Firstly, the process is handled manually, which is time-consuming. Secondly, manual processes can get erroneous, and it takes a long time to address the errors and rectify them to continue with the merchant onboarding. 

Using the MIMOIQ digital onboarding solution is time-saving for businesses. You can obtain a lightningfast onboarding process without worrying about errors during the process. The digital merchant onboarding is error-free and hassle-free. Therefore, most businesses have gradually started adopting digitized merchant onboarding to reduce the time involved in the process. 

Reduce the Business Overhead Expenses

Paying wages to employees is the most significant business overhead expense for a business. In traditional onboarding, an independent sales organization must hire multiple employees to handle multiple merchant onboarding management tasks. The process often becomes lengthy due to risk profile analysis, and document verification which needs to be done depending on many factors. A machine can calibrate the risk profile with a higher conviction. Moreover, the chance of error is also low when you use a tool for digital onboarding. 

Therefore, businesses can save their expenses in two ways by adopting digital onboarding. Firstly, it can reduce the number of employees dealing with the onboarding process, as the tool is capable of handling multiple tasks. Secondly, the tool eliminates errors from the process and eventually saves the business money. You can notice a significant cost reduction by integrating the MIMOIQ with the merchant onboarding process. 

A Transparent Preboarding Process

Transparent and systematic pre-boarding is essential for fast merchant onboarding. Manual pre-boarding is also possible, though it increases the burden of employing a few more people. However, pre-boarding comes with many rewards too. Businesses that adopt this strategy can improve their onboarding speed. Nevertheless, risk profile analysis during onboarding will become easier due to the availability of necessary documentation that was procured during pre-boarding. 

MIMOIQ’s digitized merchant acquiring services come with a pre-boarding feature. The system allows merchants to pre-board and conduct the onboarding after the agreement between the parties. You can introduce such a flexible and standard merchant onboarding model to your business using the MIMOIQ platform. 

A Seamless and Accurate Compliance

Compliance is a concern for every organization during merchant onboarding. A mistake in maintaining compliance can lead to many troubles. Firstly, compliance leads to penalties for organizations, and the penalty amount is hefty in most cases. Secondly, compliance enhances the risks of operating a business with multiple merchants. Business transactions with a potentially risky merchant lead to financial losses. 

MIMOIQ’s digital onboarding platform helps businesses achieve compliance in digital onboarding. Accurate compliance eliminates the risks discussed above. The platform can access merchant data like credit scores, company structures, company information, director details, company turnovers, merchant reputation, and many more. 

Improve engagement with the Merchants

A digital onboarding process gives excellent satisfaction to the merchants. Every merchant expects minimal onboarding hassles to develop a long-term business relationship. Finding annoyances in onboarding also creates a wrong impression of your business among the merchants. The merchants want to collaborate with the businesses that readily embrace technologies to improve multiple business processes. 

A digitized process also helps businesses to find merchants from various locations. Physical distance will not be a big issue in digital merchant onboarding. As a result, independent sales organizations can find multiple merchants from various locations. It eventually helps the organizations grow their business quickly. 

Conclusion

Besides offering fast merchant onboarding, the MIMOIQ platform also ensures a personalized, seamless, and adaptable merchant onboarding experience through the digitized platform. As a result, it develops a flourishing partnership between the sales organizations and their merchants. Onboarding is the first interaction between an organization and a merchant. The first interaction should be effortless and hassle-free to build a flourishing relationship in the long run. MIMOIQ is one of the most trusted platforms for advanced digital merchant onboarding. 

Simplify Instant Digital Merchant Onboarding

Create a world-class digital merchant onboarding process with MIMOIQ. Streamline your Merchant onboarding process using one platform to handle KYC, AML, transaction monitoring, and risk analytics.

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What are the KYC Procedures for Merchant Onboarding?

KYC procedures for merchant onboarding

What are the KYC Procedures for Merchant Onboarding?

The merchant onboarding process is at the core of the payments industry, its effectiveness either enabling or inhibiting growth for businesses in this soon-to-be $2-trillion market. The global payments sector is rapidly evolving, with legislative changes, macroeconomic developments, and fintech’s push into the payments industry that is posing problems and opportunities. 

As payments companies negotiate the industry’s challenges, they are all affected by the digital change that is sweeping financial services. Customers and merchants have grown accustomed to faster, more convenient service, prompting payment providers to invest in digital infrastructure upgrades to gain speed and flexibility. Meanwhile, new businesses are emerging onto the market with unprecedented speed. 

When onboarding merchants, certain risks must be addressed, such as fraud, excess chargebacks, money laundering, tax evasion, and so on. Regulatory guidelines and applicable regulations compel us to take a number of preventive measures, including Know-Your-Customer (‘KYC’) and merchant due diligence procedures, in order to achieve this. As a result, we conduct a series of checks for merchants that begin before onboarding and last until the conclusion of their engagement with us. Financial service institutions or any other businesses who want to onboard merchants onto their platform can use the techniques described here to comply with guidelines and mitigate risk. 

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What is KYC?

When a client attempts to open an account or on board with a regulated financial institution, such as a bank, a private bank, or an investment company, KYC is conducted (e.g.: the KYC process you undertake when opening a bank account). An individual or a legal entity can be a client. The goal is to verify the client’s identity, address, and legitimacy through crucial document verification. When combined with due diligence and other mandatory tests, these allow us to identify possible fraudsters, and shell corporations and detect money laundering, among other things. Non-regulated enterprises, such as an online marketplace, are frequently required to conduct a full or partial KYC as a precaution. These enable us to secure ourselves and our end customers and the financial system as a whole. 

The Complete KYC Procedure

The KYC document check, also known as the Customer Due Diligence Check, is in the initial stage. Individual KYC and Business KYC are two types of KYC that can be used: 

Step 1: The KYC document check or CDD process

  • Individual KYC: We do a ‘KYC’ process, or CDD for an individual, when you are a merchant who is an individual (e.g., a sole proprietor). In general, we check your identity using an OVD check (identity documents such as Aadhaar, passports, driving licenses, and so on), individual PAN verification, and, if applicable, current address proof check (utility bills, etc.). We can also request additional documents to confirm your financial or company position, such as your business registration documents. 
  • Business KYC: When we are on-boarding a business partner, we perform a Business KYC procedure, also known as a CDD for a business. The OVD check is replaced by an ‘entity-proof’ check in this case. This, too, varies depending on the type of legal company you are. If you’re a company, for example, we’ll need to verify your certificate of incorporation, memorandum and articles of organization, and other documents. If you’re a trust or partnership, we’ll need your trust/partnership deed, registration certificates, and other documents. 

Step 2: Check for sanctions and PEPs on the sanction and PEP lists.

The names of our clients and their beneficial owners must then be checked against specified lists, such as national and international terrorism lists, or lists of “Politically Exposed Persons.” We must also notify the Financial Intelligence Unit of India (‘FIU-IND’) if a name appears on a sanctions list. We also check blacklists, greylists, and defaulter lists for firms, directors, and other individuals issued by banks, the Ministry of Corporate Affairs, the Securities and Exchange Board of India, the Enforcement Directorate, the Office of Foreign Assets Control (US), and others (for a detailed list please see Appendix II below). These checks help us combat terrorism and money laundering, as well as determine risk thresholds for individual clients. 

Step 3: Merchant screening and onboarding policies

Following that, we do a background and antecedent check in the form of an initial screening, for which we establish an internal merchant Onboarding Policy. The purpose of this step is to confirm the nature, purpose, and legitimacy of a potential client’s business. To determine business legitimacy, we conduct a variety of checks, including licensing/registration checks, credit checks, profit and loss statement checks, balance sheet reviews, and so on, based on information we obtain directly from the prospective client, as well as publicly available information such as the merchant’s websites, product listings, end-customer reviews, social media activity, and so on. We must additionally check for PCI-DSS compliance because it is mandated by law.  

Step 4: Merchant profiling and levels of diligence

Following these preliminary assessments, we must categorize merchants as low, medium, or high risk. Based on this, we determine the levels of due diligence and post-onboarding monitoring we do; for example, we need to conduct enhanced due diligence for PEPs but simpler due diligence for self-help organizations. We’re also barred from doing business with some industries (tobacco, hacking, gambling, weapons, and so on), while others are considered high-risk (pharmaceuticals, matrimony, gaming, security brokers, jewelry, and so on), necessitating more scrutiny and caution. 

Step 5: Continuous due diligence

Following onboarding, our due diligence procedures will continue to monitor any suspicious changes in merchant behavior. A change in the merchant’s website details, for example, or an unexpected display of high-risk products, could suggest fraud. These circumstances may necessitate a review of merchant risk profiles and due diligence levels. 

Step 6: Keep track of your transactions

We monitor merchant transactions as part of our onboarding process to look for any potential red flags, such as differences in expected transaction characteristics. Expected total transaction volume, average order value, chargeback frequency, and so forth are examples. For instance, if a merchant exceeds the maximum transaction limitations, exhibits a strange refund pattern, or receives frequent end-customer complaints, these are all red flags. Regulated entities must report any suspicious transactions (such as those that raise money laundering concerns) as well as transactions above specific thresholds (e.g., cash transactions over Rs.10 lakh, cross-border wire transfers surpassing Rs.5 lakh) to the FIU-IND. 

Step 7: Requirements for record-keeping and internal governance

Then, for at least 5 years, we preserve records of all merchant transactions and identity documents. These must be made available to the authorities upon request, such as in the case of an investigation. Internal governance demands such as dedicated internal committees, internal audits, periodic risk assessments, and proper employee training are also in place to ensure effective implementation of requirements. A Designated Director and a Principal Officer must also be selected, as they have specific reporting responsibilities under the PMLA. 

Step 8: Updates on a Regular Basis

Finally, both merchant risk profiles and KYC must be updated on a regular basis. It is required by law to update merchant KYC every 10 years for low risk, 8 years for medium risk, and 2 years for high risk. This is also aided by the continuous due diligence checks. 

Final thoughts:

Merchant onboarding is beset by the same age-old regulatory, trend, and competition issues that hamper the payments industry as a whole. Where once the industry dynamic was split between large retailer’s competitive margins and smaller merchant’s regulatory issues, the spectrum has now expanded to embrace the rising marketplace economy. Because everyone is a merchant in today’s environment, merchant onboarding volume, and transactional volume are both lucrative and hard. The marketplace economy has created a risk and regulatory gap, which is being navigated by a subset of creative payments organizations. 

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Best Practices for Managing and Improving Merchant Onboarding

Merchant Onboarding

Best Practices for Managing and Improving Merchant Onboarding

The recent global health crisis has had an influence on a wide range of industries and geographies, not least the payments industry, which has seen an unprecedented transformation. Consumer purchasing habits have evolved to online shopping for products and services, resulting in the requirement for faster onboarding and better continuing merchant monitoring to reduce fraud and compliance risk for merchant acquirers. 

When it comes to onboarding new merchants, automation is critical in order to make a smooth transition from the previous time-consuming approach to a slicker, faster process that reduces friction for the new merchant. But what steps should merchant acquirers take to guarantee that they are prepared to meet this new challenge of changing the customer experience while limiting risk? 

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Automation of underwriting processes

It is critical for acquirers to provide a smooth merchant onboarding experience for their customers. With the epidemic hastening the general public’s shift to a more online approach, new smaller digital-only merchants are popping up all the time, with low margins and a need to be up and running quickly; for them, a swift onboarding procedure is vital. 

Before an underwriting decision can be made, the normal merchant onboarding process comprises a number of phases that must be completed, as shown in the creative below. This is typically a 3–5-day process. This process is too protracted, as previously said, given the current climate and the unique terrain of online-only micro-merchants. 

Digital automation can shorten the time it takes to underwrite a new merchant from days to minutes. However, if not done appropriately, this speed in decision-making can come at the expense of risk management and have a detrimental influence on the acquirer’s profitability. 

Collecting data that is both actionable and objective

Effective onboarding decisioning requires access to meaningful and objective data. To enrich their perspective of each applicant, merchant acquirers should use a combination of their own data, third-party data, and assessment services. The best strategy is to combine application data with external data from a growing industry of data suppliers who can provide essential insight and assessment on topics like bank account validation, email addresses, IP addresses, device IDs, and negative hotlists. Internal data from various sources is ingested, which eliminates human data entry and reduces judgmental underwriting decisioning while also ensuring consistency. 

Using analytics and algorithms

Acquirers should not only have precise and objective data, but they should also be able to analyze it using analytic models and procedures. The tools should allow the acquirer to import models, scorecards, trees, and tables, and they should be completely user-configurable. Acquirers frequently have historical data about applicants in addition to external data, but it is inaccessible owing to the sprawl of data. Rather than going through the pain of trying to centralize all referential data in a single data store, design a solution that allows you to take data from multiple sources and retrieve it when you need it. 

Effective risk management, tracking, and learning rates

Risk management should not be the primary consideration for merchant acquirers and their merchant customers during the onboarding process. Merchant acquirers’ portfolios have become riskier as a result of increased digitization and demand for innovative payment options. As new entities pop up and enter the system at breakneck speed, the barrier to entry into the digital/ecommerce economy has increased. Validating these new entities necessitates the use of more robust systems that can make use of both internal and external data. 

Acquirers should improve their ability to manage fraud and compliance risk by evaluating possible collusive or fraud-targeted merchant behavior, the chance of merchant attrition or insolvency, and current and prospective merchant profitability. 

There is an increasing requirement for merchant monitoring in real-time in order to spot aberrant merchant behavior in time to prevent losses. We also find a lot of value in linking pre-book (onboarding) performance/results with post-book (monitoring) outcomes in order to establish a faster learning loop and enhance both areas. In reality, many acquirers are looking to meet both of these demands with a single platform/capability to improve insight sharing. 

Ensuring that merchant monitoring methods are comprehensive

Risk management is a continuous necessity that does not end after a merchant is onboarded. The world of business moves quickly, and many businesses, particularly smaller, more flexible ones, must pivot or alter their course quickly to stay competitive. Their consumer profile may alter as a result of these developments. As a business grows, a merchant may need to expand into new markets or adjust the way they accept payments to accommodate a greater range of card types and payment methods. As a result, their risk profile may shift, leaving your company vulnerable.

Identifying potential changes in a merchant’s sales operations that could influence their risk criteria requires some type of ongoing monitoring. Keeping note of indicators such as surges in sales activity, surpassing payment thresholds, out-of-area or strange sales activities, and altering website products or connections can provide you with an up-to-date image of each merchant you work with and show any potential red flags. Keeping a lookout for their presence on punishment lists, as well as any unfavorable or adverse media coverage, will be essential.  

An effective merchant monitoring approach will be automated, leverage cutting-edge analytics, real-time urgency and flexible data ingestion, and be able to proactively alert acquirers to potential risks and double as a competitive advantage for attracting new merchants to their network. 

Technology that is 'plug and play'

It’s critical to get your relationship with your new merchant off to the greatest possible start. A quick and flawless automated sign-up procedure can help attract and secure new merchants to your payments firm, but if things go wrong once they’ve signed on the dotted line, all your efforts could be for naught. A key component of the merchant onboarding process is a faster merchant setup. It enables merchants to swiftly deploy the equipment and technology they require to accept payments right now. As a result, this step should be as simple and straightforward as signing up.

Your new merchant will be a happy customer if everything is ready to ‘plug and play’ right out of the box. If it’s difficult to set up and get ready to use, they’ll toss it in the back of the drawer before it’s even used – and your brand’s reputation suffers as a result. As a result, make sure that all of the software, training materials, and other information that the merchant will need to get up and running is preloaded or supplied with the device, so that your new customer has everything they need right away. 

Quicker go-live

Because of the ecommerce boom, the introduction of smart technology, and the pervasiveness of social media, today’s consumers demand fast access. This puts pressure on merchants and brands to be available to their customers 24 hours a day, seven days a week, which necessitates collaboration with service providers that can assist them in achieving this high level of service. Merchants, like customers, don’t want to wait weeks for a new potential payment provider to process their manual (or even paper) application. They expect to be up and running in a matter of minutes. Why not a merchant account if they can obtain this level of service with a commercial banking account?

To learn more about our advanced merchant onboarding solutions. 

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