The idea of MIMO took shape when Lathika Raghunathan, 41, returned to India after years of working abroad in software development firm and witnessed the huge disparity between rural and urban markets and the need for the rural youth to be gainfully employed. She had previously worked in the areas of financial inclusion in the Latin American markets and was seeking a similar solution for Indian rural markets. MIMO was hence formed and incorporated in October 2015 with the dual aim of facilitating.