A Guide to starting your On-Demand Hyperlocal Delivery in India

A Guide to starting your On-Demand Hyperlocal Delivery in India

In the food and retail industry, the hyperlocal delivery business model is gaining a lot of traction. Experts predict that the grocery home delivery market will grow dramatically in the near future and adopting the hyperlocal delivery business model is a win-win for all parties involved.

Online grocery stores are profitable, and most people prefer shopping online to going to the store. You’ll need a plan to deliver groceries, food, personal care items, or any other services, and this article will walk you through the process of launching your hyperlocal marketplace or online marketplace.

People use hyperlocal e-commerce to meet their everyday needs in an advanced way. As a result, it grew in popularity among global distribution markets which is why a lot of young entrepreneurs want to get into the hyperlocal marketplace. However, merely expressing interest is ineffective; you must be specific about the niche you wish to serve, as there are numerous ways to start a hyperlocal delivery company.

Table of Contents

Aside from that, you must consider the business model that you will employ for your company. You can choose the best business model based on your requirements from a variety of options. Some of these are:

Aggregator model:

Many entrepreneurs prefer the aggregator model because it does not necessitate a large amount of money. The distribution startup acts as a middleman between the manufacturer and the consumer in the aggregator model. The on-demand delivery startup has no stock or assets in this place. The aggregator business model is commonly used in on-demand businesses such as food, retail, package, personal care services, home services, and so on.

Single store model:

Retailers who want to expand their well-established company online typically use the single store model. The merchant creates an on-demand distribution app to offer the items he has on hand in this business model. Most food distribution companies operate on a single-store model. Dominos, Pizza Hut, are some popular businesses that use the Single Store Model.

Store pick model:

Customers who use the store pick model first place their order online via an on-demand app or the company’s website. Customers can pick up their orders in the store after making an online order. The main advantage of this model is that consumers will receive orders at their leisure.

Hybrid Model:

A hybrid model combines two or more business models. The shop allows you to order items online and pick them up in the store using this model.

What does a hyperlocal marketplace require?

Hyperlocal marketplaces have made on-demand applications the focal point. These on-demand applications will also soon become the most effective means of contact for both companies and consumers. Hyperlocal marketplaces also make use of a variety of elements and infrastructures. Let us take a closer look at each of them:

Navigation System:

Hyperlocal e-commerce companies may increase their income by using the power of real-time monitoring and GPS functionality. Hyperlocal businesses may use these built-in GPS features to provide information to their customers such as store position, nearby retailers, approximate time, driver location, and so on. Retailers in the hyperlocal marketplace find it easier to sell goods because of this.

 

Multiple payment integration:

Payments are an important part of every industry, and hyperlocal companies are no exception. Customers would have a better payment experience if a hyperlocal store owner integrated multiple payments into its on-demand app. Credit cards, debit cards, mobile wallets, QR codes, and other payment methods are few options that should be available for the customer.

 

CRM tools:

Hyperlocal retailers must develop a seamless and stable e-commerce platform to enable the selling of their products and services online. A network for online sales or an e-commerce platform is software that enables seamless communication between the seller, consumer, and supplier. E-commerce systems are classified as SaaS (software as a service), PaaS (platform as a service), and on-premise.

However, selecting an e-commerce platform is not a simple task; the hyperlocal business must ensure that the platform they choose has all the required functionality to meet consumer needs. 

Network for online sales:

Customer relationship management, or CRM, is one of the key components of a hyperlocal framework that improves communication between customers, businesses, and on-demand delivery service providers. CRM is also a tool for communicating and resolving issues.

Hyperlocal e-commerce companies may also use CRM tools to segment their customers based on their location. This allows them to develop personalized offers for each customer. Additionally, hyperlocal companies may use CRM software to monitor customer reviews.

 

Logistics:

The most difficult time for hyperlocal delivery companies is during peak hours. Hyperlocal e-commerce companies recruit more distribution workers to handle the unexpected increase in demand during peak hours. They must also effectively manage the volume of orders.
Technology, on the other hand, can assist hyperlocal e-commerce companies in managing logistics at peak distribution periods. Multiple drops and complex distribution schedules can be managed with logistics optimization and automation tools. It also improves the efficiency and convenience of your logistics operation.

It will take time and effort, but selecting the right target demographic, forming strong relationships with restaurants and delivery services, and focusing on the most basic aspects of the right business model will give your company the competitive advantage it requires. If you are looking for a solution to start a marketplace for a grocery or food delivery business, then MIMO has exactly what you are looking for. Curated by technical experts and evaluated by industry professionals to empower local businesses with an online grocery store or a food delivery marketplace, our Hyperlocal Delivery Model can bring your store to a digital platform and help you start your home delivery business.

Like this article?

Share on facebook
Share on twitter
Share on linkedin

More To Explore

All

What are the KYC Procedures for Merchant Onboarding?

The merchant onboarding process is at the core of the payments industry, any business who want to onboard merchants onto their platform can use the techniques described here to comply with guidelines and mitigate risk.

Evolution of the Hyperlocal Delivery Market during Pandemic

Evolution of the Hyperlocal Delivery Market during Pandemic

Every crisis presents an opportunity to try something new, as well as the need to do so. After the Covid-19 pandemic hit, it has forced us to reorganize our lives to ensure sustained access to essentials and supplies in the modern age of lockout, social distancing, and self-quarantine.

The Indian market has quickly shifted gears, opting for hyperlocal delivery channels to meet their needs. The demand for the hyperlocal model in the grocery market, which has always been considered the most difficult segment to break into, demonstrates its acceptance in our everyday lives and its transformation into a business reality.

With the advent of several online grocery stores, e-commerce sites, and other distribution-based start-ups that have forged alliances with local neighborhood stores and supermarkets, hyperlocal delivery of groceries, fruits, and vegetables has accelerated.
It has also assisted in the management of these stores by a younger generation that can adopt technology in their daily lives. Via intuitive smartphone applications, the in-store experience has now transformed into an in-hand shopping experience.

Table of Contents

Furthermore, by delivering payment and last-mile delivery expertise to community shops, these hyperlocal players have significantly minimized friction. Even during these tumultuous times, the local stores have reciprocated by keeping their supply chain intact with minimal disruptions.


Increasing customer demand, fuelled by a growing number of well-funded start-ups, curated goods and services, and the promise of “on-demand delivery,” has fueled hyperlocal e-commerce. Their popularity has piqued the attention and involvement of some of the world’s largest corporations and online behemoths. Furthermore, consumers in metros, villages, and towns have adopted the “near me” model, with many of them adopting the “ideal combination of online convenience and physical reassurance.”

So, what is Hyperlocal Delivery, and how does it work?

The method of shipping goods directly from a distributor to a consumer is known as hyperlocal delivery.

The process entails a courier agent picking up items from a vendor and delivering them to the customer’s address. Because of the comfort and flexibility, they provide, hyperlocal deliveries are becoming increasingly common among brands.

What role does Hyperlocal Delivery play in today's pandemic?

People are not permitted to leave their homes in the current situation, which includes many lockdowns and social distancing norms across the world. People have been forced to stay indoors because of this ban. As a result, both buyers and business owners have no choice but to use delivery services. Hyperlocal delivery play a key role in this situation.

Customers are only granted access to important goods such as food, groceries, medications, medical supplies, hygiene products, and so on, which they typically purchase from nearby stores. Hyperlocal delivery has become a game-changer during lockdowns when no one can enter stores to buy their weekly food or other important goods. Hyperlocal delivery allows sellers to offer vital items to consumers right at their doorstep.

Today, some of the world’s most well-known businesses, such as Amazon, have begun providing hyperlocal delivery of vital goods around the country to satisfy their consumers’ most pressing needs. They have temporarily prioritized their order fulfillment and logistics capability to get high-priority goods to consumers as soon as possible.

Although the average man is facing significant difficulties in the current pandemic, the pandemic has also had a significant impact on companies. Company establishments are racing to prepare for the decline as the lockdown regulations relax and the markets gradually reopen. In the COVID-19 era, they are now relying on hyperlocal deliveries to remain afloat in the industry.

The logistics industry has benefited from the hyperlocal distribution model because it has helped them optimize time, expense, and resources. Since time is saved on short distances traveled, fewer distribution resources are needed, and sellers can serve more customers. Furthermore, since aggregators charge nominal rates based on shipment weight, small businesses do not have to spend a lot of money on shipping.

With e-commerce booming in the country, many goods must be delivered immediately within a certain radius of an area. For a hyperlocal distribution startup, this is amazingly simple to implement. Given how easily shipping behemoths have entered the country, India most certainly has the infrastructure for these. In terms of growth, it took a pandemic to recognize the value of these startups, and they have experienced exponential growth because of the demand generated during this period.
All of this indicates that hyperlocal companies are here to stay. Because of the hygiene and protection, citizens tended to focus on the well-known local businesses during the difficult times. This eventually worked; the current economic situation allowed hyperlocal vendors to take advantage of it, and the distribution system, as a result, became an effective tool.

Going forward, the hyperlocal delivery space will continue to flourish, especially at a time when the COVID-19 scare is widespread, and many consumers have grown accustomed to receiving essentials at the click of a button.
Route planning and last-mile distribution optimization are critical in pandemic situations to ensure smooth operations. Field staff and courier agents should be able to monitor their orders in real-time, ensuring that customers receive their orders on time.
Effective fleet management and last-mile delivery optimization will help you make fast hyperlocal deliveries, whether you are an e-commerce vendor or a local delivery service. So, are you ready to use last-mile delivery tools to boost the quality of your hyperlocal deliveries? MIMO can help your business come online with the best hyperlocal delivery services in the region.

Like this article?

Share on facebook
Share on twitter
Share on linkedin

More To Explore

All

What are the KYC Procedures for Merchant Onboarding?

The merchant onboarding process is at the core of the payments industry, any business who want to onboard merchants onto their platform can use the techniques described here to comply with guidelines and mitigate risk.

Importance of Background Verification in Financial Industry

Importance of Background Verification in Financial Industry

Background verification are essential in companies when it comes to recruiting, accepting loans, provision of services, among other items. Financial institutions must carefully choose who is eligible to use their services due to increased security requirements and complex financial regulations. For seamless services, it is important to know the identity and background of a potential client or customer. When performing a Background verification as a financial institution, there are many reports you can run and consider before extending credit.

Table of Contents

The Following are Seven of the most Widely used Background Verification:

Identity Verification:

Identity theft accounts for a large portion of fraud in India. According to an Experian survey, 85 percent of identity frauds are linked to auto loans, credit cards, and mortgages. Identity fraud has risen by 50% in the mortgage loan portfolio. Confidence and reliability are essential in business alliances, joint ventures, and collaborations, which can only be achieved by thorough background checks. Extensive Background verification can be conducted using tech-enabled platforms, which include identity verification.

The following Background verification are integrated with Identity Verification:
  • Passport verification
  • Driving License check
  • Voter ID check and more

Education Check:

One of the most common forms of fraud in India is misrepresenting information about educational qualifications. Fake documents are created to obtain access to a range of loan items, job opportunities, and enrollment in educational institutions, among other things. Conducting a comprehensive Background verification that involves education checks is one of the best ways to fight false documents.

Multiple databases are used to verify the following facets of education:
  • Roll or Registration number of the candidate
  • The course passed or pursued by the candidate
  • The year of course completion
  • The genuineness of pass certification
  • The affiliation and accreditation check of the institute/course

Address Verification:

According to an AuthBridge survey, there was a gap in more than 6% of the candidates’ given addresses in 2017. Physical address checking is an important part of Background verification since it is the first-place employers, businesses, credit card companies, and banks look if there are some discrepancies. Financial Institutions can effectively monitor the following information about the physical address by using mobile-enabled location tagging which employs cutting-edge technology:
  • Is the address given correct?
  • If the resume or document’s address refers to the real physical address
  • How long has the nominee or individual been residing at the given address?
  • Whether the person owns the home or has leased it.
  • Relationship between the nominee and the person who verifies the address information.

Criminal Records Check & Police Verification:

Financial Institutions search a variety of public records, including those kept by various courts, police records, and CBI, SEBI, and RBI lists, to derive actionable, factual information about a person’s criminal background or litigations. As part of the full background search, all civil and criminal litigation records are checked. Hiring people who are responsible for handling sensitive and confidential information and transactions in financial institutions needs a thorough Background verification.

Reference Check:

In 2017, more than 3% of reference checks had more than one difference, according to an AuthBridge report. Many institutions do not have the time or money to perform a comprehensive reference search, which is crucial to verify customer information. One of the common methods to perform reference checks can be in the form of telephonic verification to assess the candidate’s performance, expertise, and abilities.

Checking Employment History:

In the financial services industry, employment verification of the customer is critical. Employment background verification services include a detailed review of the candidate’s employment history, including previous positions held, duration of employment, and reason for departure. This provides institutions with an accurate description of the candidate’s professional life.

Checking Credit History:

When considering whether a candidate is eligible for financial services, it is important to look at their credit background. A credit check can be conducted by looking at bankruptcies, tax liens, derogatory accounts that have been paid or charged off, and active accounts that contain open loans relating to the nominee. Many organizations have started concentrating on an individual’s financial health to measure several personal qualities such as dependability and integrity over the years. The argument goes that bad credit scores indicate a person’s inability to manage his finances, which would inevitably affect his work efficiency.

While all businesses benefit from background verification, banks and financial institutions must receive the most up-to-date records on any prospective customer. It is possible to collect background check information yourself if you are interested. However, not only will it take time and money to collect all the documents you require–which will include carefully reviewing court records, criminal records, and national databases–but certain records are unavailable to the public.

By partnering with a third-party background screening company, you will be able to receive all the information you need quickly. Working with a reputable Background verification firm will save you time and money while also ensuring that you remain compliant in the customer screening process.

Here at MIMO, we are aware of the high levels of transparency and complex legislation that the financial sector must adhere to comply with central, state, and local laws. MIMO offers all-inclusive background check services with a focus on protection to provide you with the most reliable and up-to-date details.

For more information and to avail of our Background verification services.

Like this article?

Share on facebook
Share on twitter
Share on linkedin

More To Explore

All

What are the KYC Procedures for Merchant Onboarding?

The merchant onboarding process is at the core of the payments industry, any business who want to onboard merchants onto their platform can use the techniques described here to comply with guidelines and mitigate risk.

Impact of Tech Advancements On Last Mile Distribution

tech advamcement

Impact of Tech Advancements On Last Mile Distribution

If you run a logistics or eCommerce company, mastering the last-mile delivery service is essential. To do so, you must understand the effect of technology on the last-mile distribution market as well as the prospects for this autonomous delivery model in the future.

 

The rate of technological advancement is outpacing expectations, and it is already changing last-mile delivery. Hence, we’re seeing the start of series productions and the scaling up of technology implementation by several companies.

 

Customers want more from their distribution companies, and a highly competitive market, coupled with customers’ high-cost sensitivity, has forced the industry to build technology that will help it meet these demands. These developments, taken together, necessitate immediate adoption of these emerging technologies by last-mile providers.

Table of Contents

In the last-mile distribution and its advances, technology plays a critical role in resolving visibility problems. It helps to provide real-time insight into the last-mile distribution process in a variety of ways:

  1. Possibilities to address distribution problems before consumers become aware of them.
  2. Allows customer service representatives to be more proactive in dealing with distribution problems.
  3. Stops customers from calling you to check on the status of their orders.
  4. Makes you more cautious when dealing with customer delivery problems.
  5. Get real-time information on delays.

Innovations are entering the logistics industry at an exponential rate thanks to a truckload of available data through technologies such as artificial intelligence and predictive analytics, improved processing capacity, and seamless connectivity.

 

Artificial intelligence and machine learning are now being used by some of the world’s leading logistics companies to develop their core business strategies and improve real-time decision-making on issues such as prices, carriers, availability, inventory, and labor.

 

However, given the ever-changing nature of technology, it can be difficult for logistics organizations of any scale to keep up with these advances. While switching from older technology to a more advanced one takes time, success in this competitive industry depends on leveraging new technologies.

Few technological developments that are reshaping last-mile delivery are mentioned below:

Real-Time Tracking

Live monitoring technology is now allowing for a clearer understanding of what is happening at every stage of the distribution process. This benefits customers as well, by providing them with correct delivery status information. In the last-mile delivery phase, tracking the field officer on the road with the delivery is critical. This real-time order tracking function gives product distributors visibility into the current position of the field officer during the distribution process.

Telematics

Telematics is a rapidly expanding area that encompasses wireless communications networks that link remote applications. In effect, they provide last-mile delivery with end-to-end connectivity.

The Gig (On-Demand) Economy

Technology may sometimes do more than just help the industry innovate. It can disrupt – to open up entirely new possibilities. Uber not only introduced new technologies to the taxi industry but also introduced an entirely new business model.

Predictive Analytics

The adoption of emerging technology by the last-mile distribution industry offers a wealth of new granular data. Predictive analytics software may take advantage of this information and uncover new opportunities for improvement, such as route optimization. Predictive analytics detects trends that can help businesses develop their operations. Forecasting future demand is one example.

Artificial Intelligence (AI)

Artificial Intelligence (AI) has become an important part of many companies’ daily operations. Machine learning and robotics developments have had a worldwide influence by revolutionizing the way we delegate tasks to boost productivity.

  • It enables you to handle even the most complex data sets with precision.
  • Allows for the use of data structures and the development of data sets to monitor patterns and phenomena.
  • It creates data models that are geared toward predictive analysis.

Faster and User-Friendly Delivery Channels

Customers often choose a simpler and more user-friendly way to place an order online. If customers have a bad customer experience, they may refuse to order takeout. If the mobile app is not working well, customers can’t configure their orders, and they don’t get an immediate answer to their questions, they’ll have a bad experience. Customers should be able to position orders across all available channels, such as smart devices, social media, virtual assistants, and so on, using order distribution systems that simplify the process.

Big Data

By collecting and analyzing a vast amount of logistics data and optimizing the path for last-mile delivery in real-time, Big Data technology revolutionizes the online order and delivery system. The dispatcher may use the internet to monitor their product and driver, evaluate market products, deliver speed, check traffic, and display feedback, likes, and comments on social media, among other things.

Smart Outsourcing, ln

Outsourcing last-mile distribution to local third-party carriers with operations centers closer to their customers’ homes or workplaces will dramatically lower costs and improve delivery times.

IoT (Internet of things)

IoT offers real-time and more accurate data, as well as the ability to shield current device inefficiencies. Similarly, IoT revolutionizes supply chain processes by making them more efficient and effective.

Technology plays an important role in every stage of the logistics process. Artificial intelligence is used to automate the operation in connected warehouses. Artificial intelligence-based systems are being used by transportation companies to distribute equipment, track field agents, and optimize routes. Advanced approaches are now being used to enhance efficiency, such as location intelligence and geocoding.

 

It is difficult to keep up with the rapid advances in technology, but most companies are concerned that their rivals are implementing new technologies even faster than they are. In the last-mile distribution, groundbreaking technologies are setting new quality benchmarks. As a result, modern businesses that want to improve the productivity of their last-mile operations should look to ride this innovation surge.

Like this article?

Share on facebook
Share on twitter
Share on linkedin

More To Explore

All

What are the KYC Procedures for Merchant Onboarding?

The merchant onboarding process is at the core of the payments industry, any business who want to onboard merchants onto their platform can use the techniques described here to comply with guidelines and mitigate risk.

Why should businesses choose logistics service partners that employ local resources?

Logistic Service

Why should businesses choose logistics service partners that employ local resources?

Consumer landscapes are evolving at a rapid pace, while companies adapt to the new standard. Around the world, manufacturers and industrial firms are working hard to sustain and improve their supply chains. Companies that previously relied on foreign sourcing to save money are now looking for more cost-effective alternatives.


Procurement practitioners are increasingly relying on local sourcing. During the COVID-19 pandemic, as other businesses’ supply chains were disrupted, this approach helped many manufacturers maintain business continuity.

Table of Contents

Many consumers want to keep the supply chain as close to their homes as possible.
Here is why: Logistics Service Partners

Greater adaptability:

You never know when an opportunity or a challenge will present itself. For example, a great customer might offer you a highly lucrative deal, or a current client may require you to scale up to meet demand. Are you prepared?


If you source locally, the answer is almost certainly yes. This is because local suppliers are usually more sensitive than suppliers who are located farther away where it is much easier for a retailer to organize a shipment across the street than it is to coordinate a shipment across the globe.

Enhanced Control:

You have less leverage over elements of your supply chain the farther you are away from them. Suppliers will claim to treat all customers and purchase orders fairly, but if they expect a site visit or a drop-in meeting from you, they are likely to remember you.

 

Face-to-face meetings will allow you to discuss any questions you may have and ensure that all items meet your expectations. There is also a smaller risk of something being “lost in translation,” which is normal when dealing with large numbers of people, many of whom are not on the floor and handling the items.

Optimized Supply chain costs:

If you are trying to save money, you can also think about tightening the supply chain. Companies invest a staggering amount of money on logistics per year, with North American companies investing over $1 billion annually.

 

Localizing the supply chain will help you save money on a lot of these expenses. Additionally, since less money is spent on logistics, the bottom line will suffer less.

Increased Revenue:

Local sourcing can not only help you save money, but it can also help you make more. Since your efforts to maintain a tight and fast-paced supply chain can impress local businesses, which can help you attract new customers.


Make your dedication to local sourcing a part of your marketing and sales plan. Consider incorporating it into your one-of-a-kind selling proposition.

Beneficial for the Community:

It stands to reason that if sourcing locally boosts your bottom line, it will do the same for other local suppliers and producers, which can be a huge win for your community’s economy and residents.


Employees who are happy and well-compensated are more likely to invest in local businesses. Furthermore, well-known, and affluent organizations can give back to their communities by fundraising, volunteering, incentives, and sponsored events.

Eco-Friendly:

Localizing the supply chain is a brilliant way to contribute to environmental sustainability. When you cut down on transport and storage, you cut down on pollution and energy consumption. Local sourcing not only helps you support green production but also helps you create customer confidence.

Launch your products faster:

Locally sourced employment benefits from partnering with businesses in the same time zone, which makes contact simpler and faster. You will be able to solve issues quicker and launch goods in response to spikes in market demand.
Consumer expectations for companies to improve their transparency around ethical supply chains and corporate social responsibility are at an all-time high. Manufacturers should carefully evaluate their third-party vendor risks and supply chain now.

Local sourcing will help the company become more versatile and agile, allowing it to respond to changing market demands and challenges while saving money and improving service levels. Transportation carriers, warehousing firms, freight forwarders, and third-party logistics service providers are among the local networks of businesses that offer a wide range of logistics services. Retailers, suppliers (for both new products and aftermarket parts), and distributors all have distribution operations.

 

Bottom line, businesses that rely heavily on logistics as part of their service offering or as a significant part of their overall costs need the support of local networks to help them grow and contribute to economic development.

Like this article?

Share on facebook
Share on twitter
Share on linkedin

More To Explore

All

What are the KYC Procedures for Merchant Onboarding?

The merchant onboarding process is at the core of the payments industry, any business who want to onboard merchants onto their platform can use the techniques described here to comply with guidelines and mitigate risk.

Established Strategies for Increasing Survey Response Rates

Add a heading

Established Strategies for Increasing Survey Response Rates

You, like many experienced marketers today, are probably searching for innovative ways to pull in new leads or contacts and learn more about them, one of which is conducting surveys. But designing your survey is just the beginning—getting your future and current customers to participate is probably the most difficult obstacle to conquer.
Your survey is likely to be one of many marketing messages your audience receives each week, so how can you break through the clutter and get them to not only pay attention to but also complete your survey? 

Table of Contents

From sending the right message to providing rewards, here are four important strategies for increasing survey response rates:

Making them feel unique is the main message:

Show heartfelt gratitude for their involvement to entice people to complete the survey. Consider using the following messaging: “We’d like to hear your thoughts.” Make it clear that you appreciate their input and clarify how it will affect your product roadmap or offerings, the content you give them, and so on. Make sure they understand how you will use their experience and feedback by being as precise as possible. “We would appreciate it if you could take 5 minutes to complete our survey.” Give them an estimate of how long it would take them to complete your survey out of gratitude for their time. Do not take chances—ask a coworker who has not seen your survey to take it and time it. Often, let them know how much you appreciate them taking time out of their busy day to help you out.

Eye on the Prize: Provide Incentives:

Sometimes, you can’t rely on goodwill alone. If you’re having a tough time getting people to complete your surveys, try offering incentives to boost your completion rates. Cash rewards, without a doubt, improve response rates. Yeah, there are advantages and disadvantages to survey rewards (e.g., people might rush through surveys just to receive the incentive). However, according to the same report, 94 percent of people who said they take surveys because they want a reward still offer truthful answers extremely or very frequently.

Keep Surveys Relevant: Don't Waste Their Time:

Consider how you would feel if you were in their shoes: Will you complete a survey if you couldn’t say “Does not apply” or miss questions that didn’t apply to you? Most likely not. Answering questions about your coffee preferences, for example, will be a waste of time if you don’t drink coffee—plus, the responses you’d offer wouldn’t be reliable or helpful. Point them in the right direction. Let’s say you’re curious about why those people don’t drink coffee. Perhaps they don’t like the taste or it’s too costly. If you’re a company trying to sell a new brew to a specific demographic, use survey reasoning to direct those who answered “Never or almost never” to a collection of questions specific to their response.

Be state-of-the-art: Offer Surveys via Multiple Channels:

Since you already have your subscribers’ email addresses, sending your survey by email is the simplest way to ensure that it reaches them. But what if they don’t respond to the survey you sent them? If they “run into you” over the internet, it can pique their interest. Consider sharing the survey on social media or embedding it into related marketing sites. You can also use SMS to send surveys. They’ll certainly recall your survey by the second time they see it. When it comes to their attention for the third time, they may be intrigued and complete the survey just to see what you’re up to.

Customizable surveys for a better response rate:

Custom surveys help to distinguish a survey as coming from your business. Your custom survey includes a footprint of your brand attributes in the survey, rather than a blank or bland template. You can brand and customize your surveys to match the look and feel of your business. Surveys can provide you with more than just useful information on how your customers think. They can also make customers feel more involved and significant. You want your customers to know that their feedback is valued.

Interactive surveys increase response rate:

According to research, when questions are presented in a colorful and engaging way, respondents are more engaged with the topic of the survey. The adage “an image is worth a thousand words” is backed up by statistics, with surveys showing 30-40 percent higher response rates than typical HTML surveys. The use of symbols and pictures is common in public places such as hospitals, restaurants, and traffic signs, simply because the brain can recognize and react to pictures better and faster than text. Furthermore, a person who is not fluent in a particular language can be unable to comprehend the meaning of a particular choice when presented in the text but will understand it instantly when presented as an image. These reasons make Interactive Surveys garner a higher response rate.

The Bottom Line: The more precise responses you have, the better.

Of course, as you collect more responses, you’ll be in a better position to recognize and interpret data patterns, in addition to learning more about your target audience. If only 12 people respond to your survey, it will be difficult to draw reliable conclusions about your target market’s preferences and behaviors. Send surveys and sync survey responses with your marketing automation solution to reap benefits, whether you’re trying to draw conclusions about your target market, discover critical information about your audience, or find hot MQLs.

Like this article?

Share on facebook
Share on twitter
Share on linkedin

More To Explore

All

What are the KYC Procedures for Merchant Onboarding?

The merchant onboarding process is at the core of the payments industry, any business who want to onboard merchants onto their platform can use the techniques described here to comply with guidelines and mitigate risk.

Top Nine Challenges in Survey Data Collection Industry

22

Top Nine Challenges in Survey Data Collection Industry

In the collection of reliable and quality data, organizations can face a variety of challenges. It is important to first recognize obstacles to consistent data collection to implement approaches to enhance the quality delivery of data collection

 

Marketing research at the simplest level is about getting knowledge to help marketers make decisions and solve problems. That means asking the right questions, asking the right people, in a way they are going to be comfortable with the questions and want to answer.

 

The challenge of getting responses from the right people is fundamental to data quality. However, these areas are rife with challenges which we aim to highlight in this blog post.

Table of Contents

Few key challenges in current data collection practices:

Inconsistent data collection standards:

Data standards outline the importance of collecting common data items and demographic information. Usually, defined standards include definitions of data, structured questions with agreed options for a response which can guide consistent collection practices. These criteria are not always universally implemented and can themselves be inconsistent, and the consistency of data collections may be influenced by this.

Context of data collection:

In certain circumstances and environments, data collection from customers can occur where it may be difficult to obtain full and reliable information, and the amount of information collected can differ depending on the context of the situation. Contexts, where certain data collection may be limited, include crises or emergencies or where an individual’s privacy could be compromised. Further, in some cases, organizations may not be resourced to provide services to specific cohorts, which can mean there is little incentive to improve the data collected on certain topics.

Data collection as a core business function:

An organization’s core functions and time constraints in service delivery may affect the type and quality of data collected by an organization. Usually, administrative data is gathered as a by-product of organizational requirements or to fulfill an internal business need and can only contain key details required to conduct a service. As a result, only a limited range of data items can be obtained by organizations, which lack the information necessary for wider secondary use purposes, such as performing state-wide service analysis, surveillance, or research. A belief that the processing of such demographic data is not important to core business functions can affect the quality and comparability of data.

Lack of training in data collection:

As data collection is usually not the primary role of service personnel, they may not obtain training in this field. If workers do not obtain training or understand why specific data needs to be collected, they will feel less secure about asking the related questions. A lack of training in how and why to collect certain kinds of data can particularly impact the quality of data collected. The fear of causing offense can affect the willingness of personnel to ask questions and lead them to make judgments based on observation or voluntary knowledge. Training can develop an awareness of the importance of obtaining these data items in sensitive or culturally acceptable ways and help build data quality and consistency.

Lack of quality assurance processes:

The probability of verifying information with a person who has been in touch with a service may be limited, meaning that the data initially collected cannot be verified. Also, the complexity of record-keeping systems can vary where the quality of data is dependent on the individual correctly entering the information. Time may not permit staff to review data for completeness or to retrieve missing data.

Changes to definitions and policies and the preservation of data continuity:

Over time, strategies, and methods for collecting data transform. These developments and how they affect data collection practices may not be understood by agencies and their employees, implying that they unwittingly implement obsolete procedures. In large organizations, this problem appears to be more prevalent, particularly if the information is not shared widely and regularly throughout the workplace. Organizations changing data collection systems and processes also need to be aware of the need to ensure continuity of reporting using existing data items.

Economic and IT restrictions:

Some companies do not have the resources or infrastructure to prioritize upgrades to systems and processes for data collection. This may be due to a backlog of digitized paper-based records, a limited workforce to input and retain information, or a lack of budget for updating record management systems. Such updates can be costly and take time. In certain situations, the ability of these IT systems to provide multiple answer values or complex questioning may be limited, which hampers sophisticated data collection.

Demographic Reach:

While remote surveys are not fresh, most of the literature on the subject focuses on individuals and households, which are notoriously difficult to reach. Restricted communications networks, nomadic and displaced peoples, conflict zones are among the other obstacles. These conditions make it difficult for those attempting to gather reliable data, which is a prerequisite for enacting sound public policy. Many researchers and data collection teams in the area lack structured survey methodology training, and specialized statistical training for survey management and data quality.

Real-time data availability:

One of the most challenging parts when it comes to the question of implementation for enterprises is real-time data availability which is often beneficial in assisting to make stronger and more informed decisions. There are several difficulties associated with it. Since storing such a large amount of data and processing it in real-time are two completely different things. Furthermore, real-time data processing also necessitates scalability, fault tolerance, predictability, and resiliency against stream imperfections, as well as the ability to be extended. As a result, it is all about data availability and response time. Users will gain insights as soon as the data is entered into their system.

There are several challenges that businesses can face, but surveys are still useful and meaningful. In promoting marketing decisions, product creation or refinement, customer support, and more, they will direct you on the right path. In general, the feedback you gain from these surveys can be used to provide a better overall experience for your customers and can be used to focus and explain your efforts. However, you need to find a way to resolve the obstacles that are common with poorly designed and constructed surveys to achieve the objectives that you have. Over the past decade, the use of online surveys has skyrocketed. You can now perform research for a fraction of the price and time owing to technological advancements. This makes it simpler than ever before for anyone to collect data. When studying and choosing a software platform for surveys, consider not only how they help you develop, distribute, and analyze surveys, but also how they can help you achieve your organizational goals.

Like this article?

Share on facebook
Share on twitter
Share on linkedin

More To Explore

All

What are the KYC Procedures for Merchant Onboarding?

The merchant onboarding process is at the core of the payments industry, any business who want to onboard merchants onto their platform can use the techniques described here to comply with guidelines and mitigate risk.

Where opportunity meets people: Jaspal Yadav’s Story

Where opportunity meets people: Jaspal Yadav’s Story

Jaspal belongs to a small village of Rudayan, Sambhal. His father was a farmer and his mother also used to support him apart from taking responsibility for being a Housewife. Jaspal also had one elder brother and one younger sister. Farming was the only source of livelihood and earning for his family and Jaspal used to actively support his father in farming since his childhood.Despite all this struggle Jaspal never quit his studies and completed his graduation however he always knew that he had limited scope in his village.

After Completing graduation Jaspal started working as a direct sales executive, selling broadband however he was not very satisfied with it and wanted to do something on his own. While he was struggling and wondering what to do in his life unfortunately, he had the biggest setback of his life and lost his father. He did not even get the chance to recover from it when his big brother also decided to separate from family and suddenly the complete responsibility of running the family was on the shoulder of Jaspal.

As the saying goes “Only thing constant in life is change”, A very worried Jaspal that day was sitting at home, when he got a call from one of his ex-colleagues who introduced him to MIMO and its work opportunity. This was a turning point in Jaspal’s life which he had been waiting for. He started earning Rs 1500 to 2000 initially and in a few months, he doubled it with extreme hard work and devotion and now he is easily earning Rs 15,000 and above and is all set to increase it. He already has helped two of his friends by recommending them to MIMO and, they are actively working now with MIMO and living a life they always wanted. He also recalls his old job where there was no job security and long working hours daily and now in MIMO, he can earn a good income by just investing 4 to 5 hours every day.

Jaspal feels excited that working with MIMO he can meet different people every day and gets to learn so many new things from them, today he is proud of his achievements and when asked about how he feels about the journey with MIMO, he answered with complete satisfaction

“I am happy to be associated with MIMO as it has given me the kind of life I was looking for”

Jaspal Yadav

Jaspal said he is now able to take care of his family. He can arrange money for his sister’s wedding and take care of his old mother. He ended up passing on his vote of thanks to MIMO; “Thank you MIMO for giving me so much in life in such a short period”. He also talks about the unique work model offered by MIMO and says, “Now I can support my family financially and can also give them more quality time, by working as per my convenience”.

He also says, “I can earn as much as I want as there is no capping from MIMO, more I work more I get paid”, he also praises MIMO work culture where he works independently and does not have to report to anyone and can take complete ownership of the work. He is now sure of his future and has set up a goal to double his current earning this year. This story of Jaspal is an inspiration to every young Indian who is looking for an extra income opportunity and MIMO has taken the ownership to provide the extra income opportunity by employing rural India.

MIMO Technologies proposes a framework for unlocking long-term value in rural markets and transforming into a high-performing business. The system is led by consumer emphasis and location, which involves selecting rural markets—a mix of goods and geographies that can best generate long-term value for the business.

Our network has over 14000 field officers, allowing for improved availability and comfort for the end-user. They have been qualified to deal with consumer complaints and any concerns that could occur during the process. MIMO collaborates with many businesses to provide access to a variety of goods and services in even the most remote areas of the country.

MIMO generates value by actively engaging local capital in the conception, design, and implementation of services driven by disruptive technologies. By bringing financial stability to its operating area, we hope to instill a sense of security and goodwill among the people. Our ‘gig’ employees use a robust mobile wallet to help us achieve our goal of offering financial solutions to everyone.

Our platform is designed to meet the needs of a range of domains and industry verticals, and it can be used to operate more productive on-field operations and generate revenue. India’s rural e-commerce market will expand at an exponential pace over the next four years as internet penetration grows, household income rises, and the government pushes digital transformation in rural areas. MIMO provides a temporary workforce of well-trained field officers who manage last-mile distribution and collection in underserved pin codes across India.

Our field officers serve as an inspiration for every young Indian who are looking for task-based employment and to serve society at its grassroots. It is a journey that promises to be exciting and fulfilling where ‘gig’ workers get to interact with different people each day and in the process earn a livelihood for themselves.

Why door-to-door marketing is still relevant in this digital era

new

Why door-to-door marketing is still relevant in this digital era

The digital revolution has changed the marketing world, but that doesn’t mean that the hard-won experiences of door-to-door selling have lost their value. While companies are gradually moving away from in-person marketing and embracing the Internet, social media, and other ways of digital promotion and sales, they can still benefit from learning the skills of door-to-door marketing. 

 

While you might think of door-to-door sales as a thing of the past, in today’s modern climate, it is still a highly successful way to attract new customers.

Table of Contents

Two-way Communication

As much as technology has evolved over the years, human nature has not. There is no digital substitute for face-to-face, human-to-human connectivity. A company cannot ask a business owner to explain the obstacles his/her company faces. An internet ad cannot ask about a growing family’s requirements, make eye contact, or interpret facial expressions, but a competent salesperson can.

 

Businesses can localize their marketing activities through door-to-door sales and communicate with clients on a personal level. By engaging one-on-one, salespeople in the sales process learn about the needs, desires, and concerns of their clients. They can create trust by building a relationship, which in turn translates not only to the decision of the customer to buy but to stay loyal to the respective brand.

Traditional Marketing vs Digital Marketing

The launch of a new product or service across most marketing channels is costly and time-consuming. Expenses add up quickly, whether you are paying for market analysis, airtime, graphic design, public relations, or anything in between. This is another key differentiator in door-to-door marketing. Not only is it more cost-effective, but the implementation of modifications and the marketing of new goods is significantly quicker. With a sales team in place, launching a new product is easy as all you must do is teach the salespeople about your new service.

Measuring Success

The tricky thing about most forms of marketing is that a campaign’s success or failure is always a grey area. Although a given ad can boost brand awareness or contribute to the buzz about a new product, results are difficult to quantify. It is easy to determine whether a door-to-door marketing plan has been successful, unlike advertising campaigns. The number of new clients acquired is crystal clear, enabling businesses to monitor progress, quantify ROI and plan accordingly.

Customer Awareness

It is extraordinarily hard to stand out with so many businesses competing for the attention of consumers. Even the most innovative billboards and social media campaigns that are eye-catching are likely to get lost in the mix. For any organization trying to carve out space in a competitive market, door-to-door marketing is the secret weapon. Not only is it a less common approach to customer acquisition, but it is highly efficient at targeting individuals who have not responded to other types of customer outreach.

 

Face-to-face communication offers the ability to educate clients on items that they would not otherwise have heard about; and secondly, to impact their decision-making process.

Conventional Marketing

These days, commercial messages are everywhere. We are filled with so many advertisement messages, from billboards and TV ads to social media and smartphone advertising, that it is easy for everyone to blend into an ocean of noise that quickly disappears into the background. Therefore, marketing campaigns require door-to-door sales. In-person sales reps build real interactions with potential clients in a way that even the most advanced digital ads and artificial intelligence cannot. They interact from one person to another, adjusting their sales message and even their body language and sound.

Marketing Strategies

Seasoned door-to-door marketers realize that it is not enough to simply highlight the benefits of a product or service. Organizations need to help individuals imagine themselves using the brand and see the advantages of doing so. It is about selling a lifestyle, and not just a product. Well-trained marketers will make potential consumers feel secure, draw their attention, and start a conversation, which is the first and most significant step in attracting new customers.

Online Branding

The most effective salespeople knew their goods and recognized the people who most likely would profit from them. When choosing communities and times to pound the pavement, they keep the simple demographics of their target consumer in mind.


Today, online marketers need to know their target audience and target the platforms used by these demographics. For example, if you sell something that appeals to young people, pay attention to the social media they use and capitalize on those channels with your ads which is a way of replicating popular methods used for selling in the past.

On the surface, the way we market and sell products could have changed dramatically. But marketing in the modern era, at its heart, still revolves around the same tested approaches that were once used in the past. 

There are many reasons why one of the oldest occupations has seen a revival over the past decade: It works!
People would still choose to buy from people, no matter how advanced digital marketing becomes: It is human nature.

Although diversifying your sales and marketing strategies is the smartest sales strategy, incorporating a door-to-door feature in your marketing mix remains a successful way to maximize revenue and drive consistent sales outcomes.

Like this article?

Share on facebook
Share on twitter
Share on linkedin

More To Explore

All

What are the KYC Procedures for Merchant Onboarding?

The merchant onboarding process is at the core of the payments industry, any business who want to onboard merchants onto their platform can use the techniques described here to comply with guidelines and mitigate risk.